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Max Starkov, Mariana Mechoso

Max Starkov is Chief eBusiness Strategist, Mariana Mechoso Safer is Senior Director, Marketing and Evan Rosenblum is Senior Director, Analytics & Online Media at HeBS Digital, the industry’s leading full-service hotel Internet marketing and direct online channel strategy firm based in New York City
(www.hebsdigital.com/).

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategy, boost the hotel’s Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS Digital consultants at (212)752-8186 or success@hebsdigital.com.

Total news views in this section: 596,265
76 news articles found (sort by date, views)

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability 29/03/2016. Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by the company’s top management during investor calls and TV interviews. It is also being promoted to hotels ...
Views: 881

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns 14/02/2016. It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand’s multi-channel ...
Views: 1,230

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom 25/07/2015. In the first half of 2015, the age-defining shift from desktop to mobile and tablet devices continued its rigorous pace: more than 21% of online bookings and nearly 19% of roomnights are ...
Views: 1,475

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 2,922

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 1,671

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 3,012

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,853

Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website

Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website 19/01/2015. Today, there are two prevailing "schools of thought" regarding website design and optimizing the hotel website for the multi-screen device world we live in: Responsive Website Design (RWD) and Adaptive Web Design ...
Views: 3,025

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 2,642

The Two New Google Updates Every Hotelier Should Know About

The Two New Google Updates Every Hotelier Should Know About 05/12/2014. Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
Views: 2,673

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,835

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 4,339

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 5,324

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 31/08/2014. The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
Views: 3,692

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 4,471

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 6,759

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 5,215

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013 21/12/2013. In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
Views: 3,756

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website 20/11/2013. When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
Views: 4,860

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 5,168

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 7,097

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 7,790

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence 27/07/2013. Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
Views: 5,435

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality 25/06/2013. Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
Views: 5,426

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy 03/06/2013. Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
Views: 5,634

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