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interessante Artikel » HeBS Digital news, hotel internet marketing

Max Starkov, Mariana Mechoso

Max Starkov is Chief eBusiness Strategist, Mariana Mechoso Safer is Senior Director, Marketing and Evan Rosenblum is Senior Director, Analytics & Online Media at HeBS Digital, the industry’s leading full-service hotel Internet marketing and direct online channel strategy firm based in New York City
(www.hebsdigital.com/).

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategy, boost the hotel’s Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS Digital consultants at (212)752-8186 or [email protected].

Total news views in this section: 525,753
72 news articles found (sort by date, views)
15/04/2015.

Hotelier’s Guide to the Google Mobile-Friendliness Update


Hotelier’s Guide to the Google Mobile-Friendliness Update
Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
(Views: 692) See more
31/03/2015.

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand


Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand
Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
(Views: 1,015) See more
03/03/2015.

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions


Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions
Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
(Views: 1,848) See more
19/01/2015.

Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website


Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website
Today, there are two prevailing "schools of thought" regarding website design and optimizing the hotel website for the multi-screen device world we live in: Responsive Website Design (RWD) and Adaptive Web Design ...
(Views: 2,009) See more
27/12/2014.

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty


How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty
Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
(Views: 1,733) See more
05/12/2014.

The Two New Google Updates Every Hotelier Should Know About


The Two New Google Updates Every Hotelier Should Know About
Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
(Views: 1,880) See more
21/10/2014.

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
(Views: 1,816) See more
30/09/2014.

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue


SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
(Views: 3,263) See more
21/09/2014.

The Top Ten Questions to Ask Your Online Media Agency


The Top Ten Questions to Ask Your Online Media Agency
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
(Views: 3,867) See more
31/08/2014.

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014


The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
(Views: 2,825) See more
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 3,506) See more
31/03/2014.

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor


The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
(Views: 5,823) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 4,213) See more
21/12/2013.

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013


The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013
In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
(Views: 3,029) See more
20/11/2013.

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website


Preparing for Google Penguin 2.0: How To Protect Your Hotel Website
When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
(Views: 4,105) See more
19/10/2013.

The End of an Era: Google Says Goodbye to Keyword-Centric SEO


The End of an Era: Google Says Goodbye to Keyword-Centric SEO
Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
(Views: 4,273) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 5,727) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 6,153) See more
27/07/2013.

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence


The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence
Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
(Views: 4,707) See more
25/06/2013.

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality


The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality
Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
(Views: 4,638) See more
03/06/2013.

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy


How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy
Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
(Views: 4,900) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 5,061) See more
04/05/2013.

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website


A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 4,843) See more
09/04/2013.

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process


From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 3,922) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 6,323) See more

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