Event Planner Spain Ideeën en Hulpmiddelen voor Evenementen en Vergaderingen in Spanje en Marokko
Internet leaders: July 5,394,846 page views
Newsletter (15,000+ abonnees) Event Planner Spain mobile version RSS Event Planner Spain
 Evenementen
 Locaties en Hotels
 Evenementenbureaus
 zoeken
 Leveranciers
 zoeken
   Diensten
Event Planner Spain
Alle Categoriën
Amograe Internacional. Audiovisuele productie, staging, licht, podiumdoeken, beeldschermen, hijstechniek, audiovisuele techniek, local crew.
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

Interessante lectuur
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
Make Your Meeting Go Viral Make Your Meeting Go Viral ...
The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 The Shift in Desktop to Mobile and Tablet ...
Managing AV for Non-Techies Managing AV for Non-Techies ...

Poko Introduces Art-vertising in Spain

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 19/07/2011 – Poko

See more Event Planner Spain member news
Poko Introduces Art-vertising in SpainImagine that you are about to land at Barcelona Airport and, looking through your window, you see an enormous ad planted in the middle of a field. Thousands of strategically placed flowers make up the logo of a brand. Its proponents have called it "art-vertising": a unique, spectacular and ecological advertising medium.

A unique advertising medium
Art-vertising is a special and spatial medium, "unique of its kind and unique as regards outdoor advertising," says Joan Alvares, partner-director of Poko. "It is unique of its kind because there is currently no other agency in Spain offering a similar medium. It is unique as regards outdoor advertising because, unlike conventional media, the impact is produced in an ad-free setting, catching the target audience's attention when they are otherwise unoccupied." Carlos Casas, the project's prime mover, was looking for the solution to a problem: "Many brands are interested in air travellers, but until now they have had to make do with advertising at airports. Outdoor advertising in the vicinity of runways is prohibited, but there is no law against planting it."

A spectacular medium
More than 100,000 flowers planted in an area of 10,000sqm. This is just one spectacular example of this medium blending advertising with art. At first, it will only be available at Barcelona's El Prat Airport, although Poko is currently negotiating with the owners of fields bordering on the country's main airports. The company is currently offering six-week campaigns, generating in the region of one million potential impacts for the brand.

An ecological medium
Art-vertising is a cutting-edge medium which is 100% natural. It is an especially good choice for brands committed to environmental protection and/or need to associate their products with concepts such as sustainability, pureness or naturalness. "We are currently experiencing an authentic 'eco-nomic' revolution, where 'eco' is an increasingly profitable value: cars are increasingly greener and food is increasingly more natural, because environmental protection now plays an important part in the purchase decisions of consumers."

Poko introduces art-vertising in Spain

Poko introduces art-vertising in Spain


Comment on this news item
Name     Email

See more Event Planner Spain member news

Video

POKO Guerrilla Marketing Barcelona Spain: Virus Anti Panda, Guerrilla Marketing in Barcelona for Panda


Tags, event suppliers: Advertising  Cars  Flowers  Media  Outdoor 

Tags, news section: Advertising  Airport  Barcelona  Environmental  Flowers  IT  Media  Outdoor  Spain  Sustainability 

Glossary, news section: Target 

Number of views of this article: 2,871

Alles zoeken
Loading
Nieuwsbrief
Leveranciers
Ledentoegang
gebruikersnaam
wachtwoord
Palacio de Ferias y Congresos de Málaga. Beurs- en congrescentrum van Málaga, vergadercentrum Spanje
Uila Motor y Aventura. Track day, rijtrainingen, motor evenementen, bedrijfsuitjes, teambuilding, 4x4, Madrid, Spanje
CREA Group - Event Management Barcelona. Organisatie van events, incentives en groepsreizen in Barcelona, Madrid, Valencia en Andalusië, Spanje
Indigo Travel & Events. DMC expert in incentive reizen, programma's op maat, exclusieve evenementen in Spanje en Marokko
Hotel Barceló Sancti Petri. Luxe hotel voor bedrijfsevenementen in Cádiz, Spanje

 
Over Event Planner Spain | Adverteren | Contact | Voorwaarden | Woordenlijst | Sitemap
Als u een evenement wilt organiseren in Spanje of Marokko, neem dan contact met ons of direct met de
500 kwaliteitsleveranciers in ons portaal op voor gratis offertes, geheel vrijblijvend en zonder commissie.

Met 4,000,000 pageviews en 1,000 offerteaanvragen per maand is Event Planner Spain momenteel het meest
bezochte portaal voor evenementenorganisatie in Spanje, beschikbaar in 8 talen en met bezoekers uit meer dan 160 landen.
Als u interesse heeft in adverteren op ons portaal, contacteer ons voor een interessante offerte.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Spanje
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

GolfCanal. Ruime locatie in het centrum van Madrid, Spanje, voor alle soorten van outdoor evenementen

Laatste leverancier

GolfCanal. Ruime locatie in het centrum van Madrid, ...
Hilton Buenavista with El Greco

Laatste offerte

Hilton Buenavista with El Greco ...
New XING EVENTS App with Upgraded Features

Laatste nieuws

New XING EVENTS App with Upgraded Features ...
Xtremme Gravity Paintball. Mobiele paintball activiteiten voor evenementen, Barcelona, Spanje

Willekeurige leverancier

Xtremme Gravity Paintball. Mobiele paintball activiteiten voor evenementen, ...
Weddings with a Discount at Gran Hotel Benahavis

Willekeurige offerte

Weddings with a Discount at Gran Hotel Benahavis ...
Café de Chinitas to Participate in Madrid Cool Night Festival

Willekeurig nieuws

Café de Chinitas to Participate in Madrid Cool ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter