Event Planner Spain Locaties en aanbieders voor evenementen in Spanje en Marokko
Last month: 1,300,000 page views
Gratis offerte aanvragen | Adverteren Inschrijving
 Evenementen
 Locaties en Hotels
 Evenementenbureaus
 zoeken
 Leveranciers
 zoeken
   Diensten
Event Planner Spain
Categoriën Leveranciers
PMI Events Incentivos y Congresos. Incentivebureau en congresorganisatie Mallorca, Spanje
Interessante lectuur
Ten Transformative Meetings Technology Trends for 2015 Ten Transformative Meetings Technology Trends for 2015 ...

Gratis offertes voor uw evenement


Neem contact met ons op: +34 952 298 643 - [email protected]
pinkCornerR pinkCornerI

Poko Introduces Art-vertising in Spain

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 19/07/2011 – Poko
Poko Introduces Art-vertising in SpainImagine that you are about to land at Barcelona Airport and, looking through your window, you see an enormous ad planted in the middle of a field. Thousands of strategically placed flowers make up the logo of a brand. Its proponents have called it "art-vertising": a unique, spectacular and ecological advertising medium.

A unique advertising medium
Art-vertising is a special and spatial medium, "unique of its kind and unique as regards outdoor advertising," says Joan Alvares, partner-director of Poko. "It is unique of its kind because there is currently no other agency in Spain offering a similar medium. It is unique as regards outdoor advertising because, unlike conventional media, the impact is produced in an ad-free setting, catching the target audience's attention when they are otherwise unoccupied." Carlos Casas, the project's prime mover, was looking for the solution to a problem: "Many brands are interested in air travellers, but until now they have had to make do with advertising at airports. Outdoor advertising in the vicinity of runways is prohibited, but there is no law against planting it."

A spectacular medium
More than 100,000 flowers planted in an area of 10,000sqm. This is just one spectacular example of this medium blending advertising with art. At first, it will only be available at Barcelona's El Prat Airport, although Poko is currently negotiating with the owners of fields bordering on the country's main airports. The company is currently offering six-week campaigns, generating in the region of one million potential impacts for the brand.

An ecological medium
Art-vertising is a cutting-edge medium which is 100% natural. It is an especially good choice for brands committed to environmental protection and/or need to associate their products with concepts such as sustainability, pureness or naturalness. "We are currently experiencing an authentic 'eco-nomic' revolution, where 'eco' is an increasingly profitable value: cars are increasingly greener and food is increasingly more natural, because environmental protection now plays an important part in the purchase decisions of consumers."

Poko introduces art-vertising in Spain

Poko introduces art-vertising in Spain


Comment on this news item
Name     Email

Video

POKO Guerrilla Marketing Barcelona Spain: Virus Anti Panda, Guerrilla Marketing in Barcelona for Panda


Tags, event suppliers: Advertising  Cars  Flowers  Media  Outdoor  Tags, news section: Advertising  Airport  Barcelona  Environmental  Flowers  IT  Media  Outdoor  Spain  Sustainability 

Glossary, news section: Target 

Number of views of this article: 3,470

Alles zoeken
Loading
Nieuwsbrief
Leveranciers
Ledentoegang
gebruikersnaam
wachtwoord
Andalusí Club. Thema reizen en teambuilding op maat voor bedrijven in heel Spanje, Portugal en Noord-Afrika, reisbureau, touroperator en professionele congresorganisator (PCO)
Audiovisuales Assis. Audiovisuele productie en techniek voor bedrijfsevenementen, Madrid, Spanje
Barcelona Nautic Center. Industriële locatie voor events in de haven van Barcelona, Spanje
DirecTo Spain. Incentivebureau Marbella, meeting planners Málaga Spanje, DMC, evenementenorganisatie
artlogic. Personeel voor evenementen in Madrid, Barcelona en heel Spanje

 
Over Event Planner Spain | Adverteren | Contact | Voorwaarden | Woordenlijst | Sitemap
Als u een evenement wilt organiseren in Spanje of Marokko, neem dan contact met ons of direct met de
500 kwaliteitsleveranciers in ons portaal op voor gratis offertes, geheel vrijblijvend en zonder commissie.

Met 1,000,000 pageviews en 1,000 offerteaanvragen per maand is Event Planner Spain momenteel het meest
bezochte portaal voor evenementenorganisatie in Spanje, in 8 talen en met bezoekers uit meer dan 160 landen.
Als u interesse heeft in adverteren op ons portaal, contacteer ons voor een interessante offerte.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Spanje
© Copyright Event Planner Spain 2006-2016
Tel. +34 952 298 643

BCN Travel. DMC, evenementenbureau en zakenreizen in Barcelona, Spanje

Laatste leverancier

BCN Travel. DMC, evenementenbureau en zakenreizen in ...
Special programme Barcelona

Laatste offerte

Special programme Barcelona ...
Pacific World Global Destination Index Report identifies Italy and France as top destinations for incentives and conferences in Europe

Laatste nieuws

Pacific World Global Destination Index Report identifies ...
Catering Lepanto. Kwaliteits cateringbedrijf in Malaga, Andalusië, Spanje

Willekeurige leverancier

Catering Lepanto. Kwaliteits cateringbedrijf in Malaga, Andalusië, ...
Meeting, convention and incentive programme at Elba Estepona Gran Hotel

Willekeurige offerte

Meeting, convention and incentive programme at Elba ...
Meeting, convention and incentive programme at Elba Estepona Gran Hotel

Willekeurig nieuws

Meeting, convention and incentive programme at Elba ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter