Event Planner Spain Ideeën en Hulpmiddelen voor Evenementen en Vergaderingen in Spanje en Marokko
Internet leaders: July 5,394,846 page views
Newsletter (15,000+ abonnees) Event Planner Spain mobile version RSS Event Planner Spain
 Evenementen
 Locaties en Hotels
 Evenementenbureaus
 zoeken
 Leveranciers
 zoeken
   Diensten
Event Planner Spain
Alle Categoriën
Bcn+sweet. Gepersonaliseerde zoete cadeaus, flesjes met snoepjes, chocolade en noten voor relatiegeschenken en promotieartikelen
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

Interessante lectuur
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
Managing AV for Non-Techies Managing AV for Non-Techies ...
As Technology Changes Events, These Five Things Will Likely Stay the Same As Technology Changes Events, These Five Things Will ...
Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs Dynamic Rate Marketing – Hotelier’s Powerful New Weapon ...

Poko Introduces Art-vertising in Spain

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 19/07/2011 – Poko

See more Event Planner Spain member news
Poko Introduces Art-vertising in SpainImagine that you are about to land at Barcelona Airport and, looking through your window, you see an enormous ad planted in the middle of a field. Thousands of strategically placed flowers make up the logo of a brand. Its proponents have called it "art-vertising": a unique, spectacular and ecological advertising medium.

A unique advertising medium
Art-vertising is a special and spatial medium, "unique of its kind and unique as regards outdoor advertising," says Joan Alvares, partner-director of Poko. "It is unique of its kind because there is currently no other agency in Spain offering a similar medium. It is unique as regards outdoor advertising because, unlike conventional media, the impact is produced in an ad-free setting, catching the target audience's attention when they are otherwise unoccupied." Carlos Casas, the project's prime mover, was looking for the solution to a problem: "Many brands are interested in air travellers, but until now they have had to make do with advertising at airports. Outdoor advertising in the vicinity of runways is prohibited, but there is no law against planting it."

A spectacular medium
More than 100,000 flowers planted in an area of 10,000sqm. This is just one spectacular example of this medium blending advertising with art. At first, it will only be available at Barcelona's El Prat Airport, although Poko is currently negotiating with the owners of fields bordering on the country's main airports. The company is currently offering six-week campaigns, generating in the region of one million potential impacts for the brand.

An ecological medium
Art-vertising is a cutting-edge medium which is 100% natural. It is an especially good choice for brands committed to environmental protection and/or need to associate their products with concepts such as sustainability, pureness or naturalness. "We are currently experiencing an authentic 'eco-nomic' revolution, where 'eco' is an increasingly profitable value: cars are increasingly greener and food is increasingly more natural, because environmental protection now plays an important part in the purchase decisions of consumers."

Poko introduces art-vertising in Spain

Poko introduces art-vertising in Spain


Comment on this news item
Name     Email

See more Event Planner Spain member news

Video

POKO Guerrilla Marketing Barcelona Spain: Virus Anti Panda, Guerrilla Marketing in Barcelona for Panda


Tags, event suppliers: Advertising  Cars  Flowers  Media  Outdoor 

Tags, news section: Advertising  Airport  Barcelona  Environmental  Flowers  IT  Media  Outdoor  Spain  Sustainability 

Glossary, news section: Target 

Number of views of this article: 2,831

Alles zoeken
Loading
Nieuwsbrief
Leveranciers
Ledentoegang
gebruikersnaam
wachtwoord
Team4you.es. Organisatie van sportactiviteiten, teambuilding, bedrijfsuitjes, events en feesten in Marbella, Costa del Sol, Andalucia, Spanje en Portugal
Flavour Machinery. Fun Food voor evenementen en feesten: popcorn, suikerspinnen, hotdogs, ijsmachines enz.
Barcelona Helicopters. Helikoptervluchten, helitaxi, rondvluchten met helikopter in Barcelona en overal in Spanje
Alma Events & Design. Organisatie van unieke op maat gemaakte evenementen, feesten, bruiloften en bedrijfsuitjes in Granada, Andalusië, Spanje
Hotel PYR Marbella. Vergader en golf hotel Málaga Spanje

 
Over Event Planner Spain | Adverteren | Contact | Voorwaarden | Woordenlijst | Sitemap
Als u een evenement wilt organiseren in Spanje of Marokko, neem dan contact met ons of direct met de
500 kwaliteitsleveranciers in ons portaal op voor gratis offertes, geheel vrijblijvend en zonder commissie.

Met 4,000,000 pageviews en 1,000 offerteaanvragen per maand is Event Planner Spain momenteel het meest
bezochte portaal voor evenementenorganisatie in Spanje, beschikbaar in 8 talen en met bezoekers uit meer dan 160 landen.
Als u interesse heeft in adverteren op ons portaal, contacteer ons voor een interessante offerte.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Spanje
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

Simplycakes. Simplycakes,  taarten en cupcakes voor bruiloften, verjaardagen, partijen, eerste communies en events in Granada, Malaga, Jaen, Almería, Andalusië

Laatste leverancier

Simplycakes. Simplycakes, taarten en cupcakes voor bruiloften, ...
Wedding Promotion at the Hilton Buenavista Toledo

Laatste offerte

Wedding Promotion at the Hilton Buenavista Toledo ...
Gran Hotel Elba Estepona Picks Up Two Awards in 2014

Laatste nieuws

Gran Hotel Elba Estepona Picks Up Two Awards ...
Le Bain Bleu. Spa en hammam in de Medina van Marrakesh, Marokko

Willekeurige leverancier

Le Bain Bleu. Spa en hammam in de ...
Meeting Packages at the Valentín Sancti Petri

Willekeurige offerte

Meeting Packages at the Valentín Sancti Petri ...
German Tour Operators and Travel Agents Discover Andalusian Folklore in Ronda with Exploramas

Willekeurig nieuws

German Tour Operators and Travel Agents Discover Andalusian ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter