Ultramar Event Management, TUI Spain's MICE division has just revamped its corporate identity with the aim of increasing brand awareness among its Spanish clients.
The corporate communication agency Morillas has dedicated the last five months to design Ultramar’s new corporate identity.
“This new corporate identity entails a lot more than simply changing the graphic design of our brand mark; for us it signifies a renewed declaration of our commitments with our clients, based on providing maximum professionalism and quality in all our operations in Spain and abroad,” explains Delfi Torns, director of Ultramar Event Management.
Ultramar’s new logo includes the slogan “Your partner in Spain”, together with the company’s two main spheres of action: on the one hand, travel & leisure, keyed to international tour operators; and on the other, event management, geared to the corporate world and associations.
Over the next few weeks, all of Ultramar Event Management’s internal and external communication channels will be adopting this new corporate identity.
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