From 15-17 June, the central calle Larios in Malaga was "Londonized" in an original campaign launched by Beefeater.
In this original campaign launched by Beefeater, a number of the old style red telephone boxes previously used the United Kingdom were installed in Malaga’s central calle Larios. During the two-day campaign, passersby could make free calls to London numbers. In addition, members of the public who answered the phone when it rang stood to win a prize if they gave the correct answer to a question about London.
Beefeater’s campaign in Malaga’s calle Larios
Azul Soluciones Integrales provided the personnel for the campaign (event staff, Yeomen and sandwich men).
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