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Beefeater and Azul Soluciones Bring a Piece of London to Malaga

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Date of publication: 17/07/2010 – Azul Soluciones Integrales

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Beefeater and Azul Soluciones Bring a Piece of London to MalagaFrom 15-17 June, the central calle Larios in Malaga was "Londonized" in an original campaign launched by Beefeater.

In this original campaign launched by Beefeater, a number of the old style red telephone boxes previously used the United Kingdom were installed in Malaga’s central calle Larios. During the two-day campaign, passersby could make free calls to London numbers. In addition, members of the public who answered the phone when it rang stood to win a prize if they gave the correct answer to a question about London.

Beefeater’s campaign in Malaga’s calle Larios

Beefeater’s campaign in Malaga’s calle Larios



Azul Soluciones Integrales provided the personnel for the campaign (event staff, Yeomen and sandwich men).

Female Beefeaters participating in the campaign

Female Beefeaters participating in the campaign


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Azul Solutions Event Staff Malaga: Complete event solutions in Malaga


Tags, event suppliers: Personnel  Staff 

Tags, news section: Campaign  Free  IT  London  Malaga  Personnel  Staff 

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Hotel Hesperia Tower. Hotel and convention centre in Barcelona, Spain, with an auditorium and 21 open-plan meeting rooms
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