Event Planner Spain, event organizers in Spain and Morocco Ideas and resources for events and meeting in Spain and Morocco: event staff, congresses, conventions, events, catering...
Internet leaders: June 4.320.686 page views
Newsletter (15,000+ subscribers) Event Planner Spain mobile version RSS Event Planner Spain
 Search Hotels
 and Venues
 Search Event
 Agencies
 Search Event
 Suppliers
   Services
Event Planner Spain, meeting planners in Spain
See all categories
Top Class Barcelona. DMC, incoming, inbound, conventions, congresses, sporting events, trade shows, incentives,
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

Interesting reading
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs Dynamic Rate Marketing – Hotelier’s Powerful New Weapon ...
How can my company successfully market its content? How can my company successfully market its content? ...
How Apple’s iOS 8 Release Impacts Mobile Event Apps and Benefits Event Professionals How Apple’s iOS 8 Release Impacts Mobile Event ...

Meetings and Tradeshows – There’s a Mobile App for That!

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Meetings and Tradeshows – There’s a Mobile App for That!In 2000, I made the following prediction at the CIC Forum in Washington DC: "Mobile phones will morph into widgets (wireless internet devices for geo-positioning, ecommerce and telecommunication)."

I went on to forecast that our phones will become web browsers, “Walkmen” (iPods were not invented yet), still/video cameras, GPS systems, email managers, calendar/contact managers, micropayment systems and more.

Here is the actual slide shown at the conference:

Here is the actual slide shown at the conference

Here is the actual slide shown at the conference



What fueled my interest was the potential that mobile applications held for meetings. Meetings are mobile and inherently in need of mobile technology to manage event data!

What a difference a decade makes! All these predictions have come true and mobile apps are now the hottest line of software development. There are hundreds of direct applications for events, tradeshows, associations and venues. Here are several of the significant ones.

Multipurpose conference applications:
These “Swiss army knife” applications provide multiple tools bundled in one application:

QuickMoble
QuickMobile was the mobile application for the MPI MeetingDifferent and will be for the MPI WEC. It also used at major film festivals including Sundance and Tribeca. Features include: full conference schedule, personal agenda building, area guide (with Frommer’s integration), search capabilities for attendees/speakers/exhibitors, integration with social media including Twitter/Facebook/Pathable and messaging. They build apps for the iPhone, iPad, Blackberry, Android and mobile web providing greater ease of use than companies that provide only mobile web versions.

Follow Me
Follow Me was the mobile app for the 2010 Consumer Electronic Show, one of the largest shows in the tradeshow industry. Features include a full conference schedule, personal agenda builder, maps, exhibit hall way-finding (you are a dot on the map), course notes/literature pick-up, session alerts, Twitter integration, and sponsorship revenue sharing. They also build native apps for the major smart phones ( iPhone, Android, Blackberry) and mobile web for the rest.

EventKaddy
Similar to QuickMobile and Follow Me, EventKaddy provide native apps for most smart phones. Shows include the large 2010 Western Veterinary Conference in Las Vegas. Features include full conference listings, customized attendee agenda building, attendee networking tools, interactive floor plans/maps, multimedia listings for exhibitors, digital coupons/brochures/course notes (in .pdf), conference alerts from show organizer to attendees, with extensive metrics.

EMA
EMA provides multiple-platform mobile web applications (iPhone, Android, Windows Mobile, Blackberry and mobile web) including conference agenda, exhibit directory, conference alerts, hotel information, local area resources, attendee messaging and social media integration.

Zerista
Zerista is as an online networking/ business matchmaking tool, but as now put much of their emphasis on mobile networking apps. Their mobile community application Zerista Pro was used at the Mobile World Congress with more than 20,000 users. Features include mobile web meeting scheduler, attendee directory, personal profiles, attendee matching, social media integration (Twitter/Facebook), personal scheduler, full agenda, exhibitor directory, booth locator, virtual booths, floor plans, and local guides.

Event Media Concept’s Mobile Concierge
Mobile web applications providing conference agenda, exhibit directory, conference alerts, hotel information with GPS mapping/star ratings, local area resources with GPS mapping, attendee messaging and social media integration. Mobile web applications tend to be slower and not as user-friendly as native applications built for specific phones. On the plus side, nothing needs to be downloaded to have it work.

VisionTree
VisionTree is a service company focusing primarily on the pharmaceutical industry. They provide mobile handsets similar to an audience polling service which can be supplemented by attendees mobile phones. Features include audience polling, text Q&A, feedback forms, conference agenda, and speaker bios.

A2ZInc’s ChirpE
A2ZInc has been a pioneer in web-based exhibit floor plan sales, mapping and management providing services for more than 600 shows per year. They are also developing a mobile application called ChirpE. This mobile web application includes a full conference agenda, event alerts, exhibit guide, exhibit floor plan, social media integration with LinkedIn/Facebook/Twitter, and personalized agenda building.

A2Z has gone to great lengths to build a mobile platform that will work well with other mobile and web apps including strong matchmaking tools. They have also built some of the best social media integration and aggregation tools for mobile apps for the events industry.

Meetings2Go
This is another mobile web-based product with agenda, exhibitor information, basic surveys, searchable attendee list, basic city guide, and SMS alert sign-up.

Mission Software
Mission Software, based in the UK, has Mobile Phone Service providing a range of mobile web and on-demand text services for events including agendas, exhibit information, travel info, SMS messaging, and SMS voting.

Text messaging event information services:
Text messaging has some advantages. It is cheap and accessible on virtually all mobile phones. Here are two similar products incorporating this technology:

SNIPP and XniP
These two nearly identical products work like this: Identify everything of interest at an event (people, exhibit products, exhibit booths, course notes, articles, weblinks, etc.) with a unique ID code (e.g. A345B). Then text message this ID code to 76477 (S-N-I-P-P) for Snipp or 29292 (for Xnip). Then attendees can access the information collected anytime via a personal web page at the Snipp.com or Xnip.com websites. This provides inexpensive, paperless, and digital ways of accessing event information.

Audience polling and surveys:
Audience polling devices are a great way of stimulating attendee interaction and finding out what they are thinking. However, traditional keypads can be beyond the budget for many events (from $3-12/person/dar). Phone based polling/survey systems, although not as fast or capable as keypads, can be right for some events.

Traditional surveys methods are problematic. Paper surveys are inefficient in tallying and end in landfills. Web surveys often are captured days after the event when impressions are cold often resulting a low response rate. Alternatively, mobile survey tools are low-cost, low in environmental impact, efficient in data collection and capture the data while the impressions are fresh.

Here are several mobile survey products:

NearPod
iPod and iPad applications for surveys, data collection, prize giveaways, presentation tools, and metric tools with applications for meetings and trade shows.

Validar
Validar is primarily an exhibitor lead management/intelligence company. Their SMS Survey product provides text messaging surveys at events. Ask attendees questions about the keynote speaker or solicit advice on which sessions met expectations and which fell short. Attendees can respond to surveys using any SMS-enabled device, such as a PDA, cell phone, or smart phone. This system has the capability to ask answer several questions with one text message, making it more convenient survey tool than those using a separate text message for every question.

Zuku
Similar to Validar, Zuku provides low-cost text messaging (SMS) polling and Q&A. Responses can be projected live.

Plug and Poll
Plug and Poll is a Dutch firm providing similar SMS polling services.

PollEverywhere
PollEverywhere provides SMS polling and Q&A sessions. They also integrate with Twitter and mobile web responses, and, as with standard audience polling systems, results can be projected live. These polling questions can be integrated directly into a PowerPoint program making it easy for a speaker to use it. Try it for free for up to 30 responses.

Lead retrieval:
Traditional lead retrieval is one-way (from attendee to exhibitor), location bound (at the exhibit booth), and expensive for the exhibitor. Mobile lead exchange provides two-way, less expensive, digital ways to exchange contact information anywhere at the event.

DUB - Mobile Business Card Networking
This app was used at the South-By-Southwest 2010 (SXSW), the same Music and Media conference where Twitter debuted two years ago. This app works with iPhone and Blackberry (with Android, and Window Mobile Media coming) to exchange electronic business cards. It allows you to locate people near you at a conference or send your card via SMS or email. This automatically syncs with your phone address book and updates contacts. It also integrates with LinkedIn and Twitter.

Bartizan’s iLeads
Bartizan has been a traditional lead retrieval service for more than 30 years. Their new iPhone app is a tacit admission that the traditional lead retrieval model is on the way out. iLeads is an iPhone/iPad app giving each attendee at a tradeshow a unique 4-6 digit code printed in 16pt.font on their name badge. Those with access to the iLeads database (usually exhibitors) log into a specific event on their iPhone, type in attendee’s 4-6 digit code, and then can see (and record) the full contact information. There are built in qualifier questions, seven standard action codes and an area for notes. All leads are date/time stamped and, using the phone cam, a contact’s photo also can be attached.

Digital show guides:
A primary focus for these apps are on the exhibitor information and floor plan:

Taptopia
Interactive maps, schedules, and exhibitor info for the iPhone and iTouch sold through the iTunes store.

Member management for associations:
Associations are moving to use mobile tools to provide member services. The major association management companies are expanding their product lines to include these options. Here is a stand-alone one:

VoracitySolutions
A range of membership and association mobile web management tools including member directory with full contact info, member photos, personal contacts, special interest groups, staff roster/contacts, and member alerts.

Attendee management:
This will likely be a hot development area where meeting planners will be able to access all online event registration and housing data through their mobile phones.

Ooto
Ooto is one such example. Veteran designers from the pioneer meetings technology company SeeUThere have built a revolutionary attendee management/online registration product. It has full mobile integration so planners can access all attendee/housing data from an iPhone. The registration product is free for the first month and then only $49/month thereafter with no transaction fees.

Venue and Location Concierges:
These applications are designed for the venues to provide to attendees or hotel guests:

SwiftMoble
This nicely designed iPhone application helps conference attendees at convention centers. The “myBCEC” app designed for the Boston Convention & Exhibition Center is a good example of what other venues could do. The app contains a full, interactive venue map, local area restaurant/services information, the event calendar for the facility (with Twitter event hashtag links), transit information (including airport departures, traffic alerts, directions, parking information, subway alerts), a wide range of information about the venue (venue twitter feed, lost & found), and exhibitor information (utilities, AV, F&B, cleaning, etc.).

RunTriz
RunTriz is a pocket concierge for hotels. Hotel guests can order room service, view the drink menu, contact housekeeping, receive messages from the hotel front desk, schedule a wake-up call, arrange transportation, and view local shopping, restaurants and nightlife. If you don’t have an iPhone, participating hotels will loan you an iTouch.

Geovative GeoTours
Geovative provides destination marketing using multimedia GPS tours with mobile apps.

Micropayment Systems/Near Field Communication:
Near Field Communication (NFC) is a short-range (about 4 in.) wireless communication standard used in Europe. Primarily designed for making quick payments, residents of Estonia, for example, can tap their phones on a parking meter or at a rapid-transit turnstile, making a immediate and easy transaction form the ‘e-wallet’ stored on their phone. Nokia and Samsung are among the phone manufacturers that currently offer NFC and there are rumors that the next generation of iPhone will have it as well. NFC provides great potential for meetings including lead exchange, electronic ticketing, and micropayments. If the new iPhone adopts this standard, NFC will become huge in the tradeshow arena.

ITN International
ITN, a high-end registration company, is a pioneer in using NFC for events and tradeshows. They provide innovated capabilities for attendee tracking, lead data collection, event micropayment systems and more.

Consumer mobile apps with event applications:
Although this article focuses on event-specific mobile applications, there are few consumer app that bear a brief mention:

Foursquare and Gowalla
These location-aware mobile applications allow people to check-in at a location to network with others and to share with friends. Although originally used in restaurants, bars, etc. these are starting to be used for events. Both were used at the 2010 South By Southwest Music and Media Conference in Austin.

Bump
iPhone app to share contact information and photos.

WebEx Meeting Center
iPhone app to tap into schedule, attend and start WebEx online meetings.

Things
iPhone task management.

Google Goggles
Built for Android phones, this product holds great promise for augmented reality applications. Simply point your phone cam at a restaurant or other object, and get a link to the website. Take a picture of a business card and it converts it to data in your mobile contacts… And much more!

These are just a few! There are likely hundreds more meeting-specific applications on the way and tens of thousands of consumer mobile apps that can help attendees, meeting planners, exhibitor and meeting suppliers at events and tradeshow. Finally, these ‘widgets” have become a reality and much more will come.
Comment on this news item
Name     Email

See more Corbin Ball news
See more mobile devices news (smartphones, tablets, pda, etc.)
See more meeting and event technology news

Tags, event suppliers: Associations  Bars  Cleaning  Congress  Film  Guides  Hotels  Marketing  Media  Multimedia  Registration  Restaurants  Shows  Software  Staff  Venues 

Tags, news section: 2010  Airport  Android  Association  Audience  Bars  BlackBerry  Boston  Budget  Business  Code  Communication  Consumer  Course  Digital  Environmental  Estonia  Europe  Free  Guides  Hotel  Interactive  Internet  iPhone  IT  Keynote  LinkedIn  Management  Marketing  Media  Meeting  Metric  Music  PowerPoint  Restaurant  Sales  Social  Software  Staff  Standard  Survey  Technology  Ticketing  Traffic  Twitter  UK  Virtual  Web  Wireless 

Glossary, news section: App  Application  Augmented reality  AV  Badge  Booth  CIC  Concierge  Conference  Congress  Convention  Database  Event  Exhibition  Exhibitor  F&B  Facility  Feedback  Floor plan  Forum  Geo-positioning  GPS  Hashtag  iPad  Keynote speaker  Lead  Lead retrieval  Location  MPI  Multimedia  Networking  NFC  Online  Organizer  PDA  Response rate  Show  Show organizer  SMS  Social media  Speaker  Tradeshow  Venue 

Number of views of this article: 11,611

Search all
Loading
Newsletter
Suppliers
Member Access
username
password
Hotel Hesperia Tower. Hotel and convention centre in Barcelona, Spain, with an auditorium and 21 open-plan meeting rooms
E&TB Group Spanish DMC. Organization of incentive trips and tickets for sports events in Barcelona and the rest of Spain
Eventhropology. Comprehensive management for corporate, social and private events throughout Spain
Agència de Promoció d'Activitats i de Congressos - UAB Campus. University campus with hotel-convention centre, residential complex and sports facilities for all kinds of events near Barcelona, Spain
Event Planner Spain, Anúnciate con nosotros, Advertise with us.

 
About Us | Advertise | Contact Us | Legal | Glossary | Site Map
If you are planning any type of event in Spain or Morocco, contact us or browse our directory with more
than 500 quality suppliers to request proposals and quotes directly, free of charge and without commissions.

With more than 4,000,000 page views and 1,000 requests for proposals a month, Event Planner Spain is currently the
most visited event organization portal in Spain, available in eight languages, with visits from 160 different countries.
If you provide services for events in Spain or Morocco, register your company and make the most of our current promotions.
If you want to advertise on our portal, please check advertise or contact us for an interesting proposal.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Spain
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

Active Sound Productions. Professional sound and entertainment agency in Marbella, Costa del Sol, Spain

Last event supplier

Active Sound Productions. Professional sound and entertainment agency ...
Prepare to Meet Success in October, November and December 2014

Last offer

Prepare to Meet Success in October, November and ...
Eventisimo Organizes Road Show for 5th Masterclass Award by Schweppes 2014

Last news

Eventisimo Organizes Road Show for 5th Masterclass Award ...
Visual Eliptix. LED curtains, fireproof drapes, pipe and drape, screens and cue-lights in Barcelona and the rest of Spain

Random event supplier

Visual Eliptix. LED curtains, fireproof drapes, pipe and ...
Book Your Meeting Room in Central Madrid

Random offer

Book Your Meeting Room in Central Madrid ...
International Business Travelers Continue to Meet

Random news

International Business Travelers Continue to Meet ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter