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Event Planner Spain publie tous les jours des informations et de nouveaux articles dans la section Actualités et événements. Nous vous présentons ici une sélection d'articles particulièrement intéressants réalisés en collaboration avec des médias et des experts internationaux. Pour toute suggestion, n'hésitez pas à nous envoyer un e-mail a [email protected]. Pour être informé en permanence, n'oubliez pas de vous abonner à notre newsletter mensuellle gratuite et gagnez une expérience. Notre politique: pas de SPAM!

Technologie appliquée au secteur congrès et réunions

• 2013
  • Genieconnect Introduces Dedicated Event App for Blackberry 10
  • Interactive Meetings with iPads
  • Increasing Downloads of Your Event App

• 2012
  • Using Video to Promote and Extend the Life of Your Events
  • Thirteen Meetings Technology Predictions for 2013
  • Technology for Meeting Planners - Debunking the Myths
  • Going Native: iPad use is on the rise and event planners see the advantages
  • Make Your Meeting Smart
  • Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers
  • How to Discuss Your Event's WiFi Needs: a Primer for Event Organizers
  • The Future of Meetings
  • The Paperless Conference Binder - Using Tablet Computers and iPads at Events
  • 1980-2012 - A 30+ Year Timeline of Meetings Technology Innovation
  • Wi-Fi: The Lifeblood of Events - Should It Be Free to Attendees?
  • Gamification - Have You Heard of It? You Will

• 2011
  • 12+ Meetings Technology Trends to Watch for 2012
  • Event Planning Tools Megalist
  • What Google+ Means to You
  • Hotel Technology: Peeves and Needs from a Business Traveler
  • QR Codes for events - do they deserve the hype?
  • Tame Social Media Chaos
  • Truths and Lies about Web 2.0 for Events
  • The Mobile Revolution is Here
  • The Truth of Tech
  • Applified
  • The Case for Content Capture for Events
  • Super Wi-Fi is Coming
  • Staying on Top of Tech
  • iPads and Other Tablets: New Mobile Options for Events and Trade Shows

• 2010
  • New Meetings Technology Trends Highlighted with EIBTM's 2010 World Wide Watch
  • Eleven Meetings Technology Trends to Watch for 2011
  • Freeconomics – The Rise of Free or Very Low Cost Meetings and Tradeshow Software
  • Meetings and Tradeshows – There's A Mobile App for That!
  • 2010: The Meetings Technology Revolution – Are We There Yet?
  • Nobody Knows But You
  • New Technology is Cool, But Don't Forget Hotel Marketing Basics
  • APPraisals
  • Electronic Marketing the Great Hotel Equalizer – And You Can Do It without Going Broke
  • The Next Social Media Wave: Using Google Wave for Events
  • High-tech Humanity
  • Ten Meetings Technology Trends to Watch for 2010

• 2009
  • Mobile tech tools for meetings and tradeshows
  • Web video for promoting and extending the reach of meetings
  • Meetings Technology in Troubled Times – Doing More with Less
  • Web 2.0 and Social Media – A New Paradigm for Meetings
  • QR Codes for Meetings
  • Interactivity or Inevitable Overload?

• 2008
  • New Meetings Tech Trends Highlighted with EIBTM's 2008 Worldwide Watch for Technology Innovation Award
  • 45 Ways to Use Technology to Green Meetings
  • From the Crowd Up
  • Air Travel Woes – A Tipping Point for Meetings? Will Telepresence Be an Alternative?
  • The Speaker-Audience Balance Is Shifting
  • The Impact of Meetings on Adult Education – and How Technology is Changing It
  • 20 Ideas to Increase Technology Efficiency

• 2007
  • Conference Podcasts – Talk (and More) is Cheap
  • Successful Web Conferencing and Webinar Tips
  • Meetings Technology Milestones – The Past 20 Years
  • High Tech Mapping and Way Finding for the Events Industry
  • The Video Revolution's Impact on the Meetings Industry
  • Between You and Me – The Impact of Social Software on the Meetings Industry
  • RFID – What's In It for Me?
  • 101 Key Benefits and Features to Look For in Online Meeting Registration and Management Systems
  • 39 Ways to Use Internet to Promote Meetings
  • What Does Your Audience Want? – Real-time Polling Options
  • Technology Adolescence: Why Technology Is So Complicated and What We Can Do About It?
  • Ten Technology Predictions for the Meetings Industry
  • Avoiding "Death by PowerPoint"

Les voyages en ligne, le secteur hôtelier et le marketing électronique

• 2013
  • A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
  • From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
  • 2013 Hotel Mobile Technology Trends
  • Getting Ready for the 3-Screen Battle in 2013
  • The Smart Hotelier's 2013 Top Ten Digital Marketing Resolutions

• 2012
  • Is Hotel SEO Dead? Not by a Long Shot
  • Case Study: Is TripAdvisor's "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?
  • An Interview with Cleverdis & Max Starkov on Social Media
  • The Smart Hotelier's Guide to 2013 Digital Marketing Budget Planning
  • Hotel Mobile Marketing and Distribution Do's and Don'ts
  • How Can Hoteliers Take Full Advantage of Pinterest?
  • Lo que se debe hacer y lo que no en el marketing online en 2012
  • The 2012 Do's and Don'ts of Hotel Distribution
  • Smart Hotelier's 2012 Top Ten Digital Marketing Resolutions
  • Top 20 Secrets to Success in Hotel SMS Marketing

• 2011
  • How "Fresh" is Your Hotel Website?
  • Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site's SEO Health
  • The Smart Hotelier's Guide to 2012 Digital Marketing Budget Planning
  • Checklist for Green Hotels and Sustainable Meetings
  • The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites
  • It's Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In
  • The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality
  • The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy
  • HeBS Best Practices: 2011 Social Media Resolutions
  • Hotelier's 2011 Top Ten Internet Marketing Resolutions
  • The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites - Are These New Retail Concepts a Good Idea for Hotel Distribution?

• 2010
  • Four Basic Hotel Electronic Marketing Tools to Use in 2011
  • Hotel Revenue Management is Now More Important than Ever
  • "Break-It" Hotel Marketing…A Mental Exercise
  • Smart Hotelier's Guide to 2011 Internet Marketing Budget Planning
  • Hotel Sales Training that Excites but Changes Little
  • Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels
  • Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game
  • Déjà Vu: The Billion Dollar "Leakage" Continues to Drain the Hospitality Industry
  • Production Benchmarks for Your Hotel's Website
  • Three Changes We Will See in Hotel Marketing in 2011
  • Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier's Best Practices Guide
  • Hoteliers, How Are FaceBook and Twitter Working for You?
  • In Hospitality, Not All Internet Bookings are Created Equal
  • It's Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal
  • Hotel Websites Are Not Ready For Today's Hyper-Interactive Travel Consumer
  • Next Generation Hotel Revenue Management – Profit Management 3.0
  • Facebook more Popular than Google? - The Big News is Not so Big After All
  • It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession
  • Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content
  • The Next Best Thing in Hotel Marketing… A New Tool to Harvest Referral Business
  • Hotelier's Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results
  • Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing
  • Savvy Hoteliers To Steal A Bigger Share of The Market in 2010 – Start with the Basics, Add A Pinch of Grit, and A Whole Bunch of Common-Sense
  • Hotelier's 2010 Top Ten Internet Marketing Resolutions
  • Many Meeting Planners Like to Do it At Home – Meeting Planners Use TripAdvisor to Check-out Hotels, too
  • Social Media for Hotels – What Helps, What Doesn't
  • Five Simple Ways to Improve Hotel Sales in a Lousy Economy – Some Hotels Are Successfully Gaining Market Share

• 2009
  • What is Your Hotel's Online Market Share?
  • Growing Tension Between Hoteliers and OTAs… NONSENSE! – An Alternative Viewpoint
  • The Prisoner's Dilemma, the Stockholm Syndrome, or a Case of Both?
  • Three Hotel Internet Marketing Tactics From Outside the Box
  • Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here
  • Mastering The Art of Online Sales Through Hotel Website Content
  • How Highly-Effective Hotel Managers Communicate
  • Weighing-in On Hotel's Use of The TripAdvisor Tools
  • Five Creative Steps Hotels Are Taking To Beat the Recession
  • Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"
  • Let's Be Honest, Does Your Hotel's Website Suck? – How and Why People Choose Hotels Online
  • It's Time to Seek Advice from a Hotel Internet Specialist When…
  • Hotel Website Marketing – What You Should Do, Now… Not Later
  • Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website's Search Ability?
  • The Hotel Challenge to Manage Marketing Expenses – What to Cut; What to Keep
  • Hotelier's 2009 Top Ten Internet Marketing Resolutions
  • In a Recession…Hotel Sales Basics Still Work
  • The future of search: 5 ways to prepare
  • Hoteliers…No Resolutions, It's Time to Take Action – Combining Electronic Sales and Revenue Management
  • Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in '09?
  • 2009 Internet Marketing and Strategy Brief – Hotel Internet Marketing Best Practices and 2009 Action Plan

• 2008
  • Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts
  • Experience Marketing Key to Successfully Weathering the Crisis
  • Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference?
  • Best Practices on Monitoring Hotel Review Sites – An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel
  • Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?
  • The Next Big Development in Hotel Revenue Management
  • Some Hotel Site Designers, Don't Know… What They Don't Know
  • Event Marketing Meets Social Media
  • Anatomy of an Internet-Savvy Hotel Manager
  • Hotel Revenue Management in a Stagnant Economy
  • The Greatest Hotel People I Have Never Met… and the lessons I learned from them
  • Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales
  • Getting Back to the Basics: The Hotelier's Internet Marketing Action Plan for a Difficult Economy
  • Hotel Internet Marketing, Having a Web Site is Not Enough
  • Online, Hotel Rates Define the Quality of Your Facilities and Service
  • Experts from Granada University Stress Importance of Travel Websites for promoting Andalusia
  • What the Heck is Hotel Web Site Optimization, Anyway? – A Hotel Marketer's Guide to WSO
  • Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices
  • What the Heck is Hotel Website PageRank, Anyway? – A Hotel Marketers Guide to Understanding Website PageRank
  • Your Magical Online Marketing Tool
  • Some Online Advice from Google's Travel Industry Director
  • What the Heck is Hotel Web Site SEO, Anyway?
  • Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?
  • Are You an Internet Believer?...If Not, Why Not?

• 2007
  • Top 10 Challenging Questions to Ask Your Internet Marketing Vendor
  • Hoteliers, Don't be fooled by the Web 2.0 Hype
  • Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010
  • Why Some Hoteliers Excel and Others Don't
  • Five Things Hoteliers Can Do, Today, to Improve Sales
  • What Hot Internet Marketing Topics are on the Minds of Hoteliers?
  • User Comments are Travel Products' Greatest Threat
  • Google's Vision of Next-Generation Advertising
  • How to Obtain the Best Results when Redirecting Your Website
  • Trends in European Internet Distribution of Travel and Tourism Services
  • eCRM Strategies
  • British Marketers Rate Events Highly
  • Using Email to Build Your Brand
  • Events Are the Most Profitable Marketing Tool
  • What You Should Not Do When E-mailing Newsletters
  • Building Effective Websites, Part 3: How to be Bookmarked – How to Bring Customers Back to Your Site Again and Again
  • Building Effective Websites, Part 2: How to Be Read – Maximizing Site Usability and Content
  • Building Effective Websites – Part 1: Search Engine Optimization – Getting to the Top
  • Boost Your Search Engine Marketing
  • Web 2.0 – What It Means for the Meetings and Event Industry

Bonnes pratiques dans l'événementiel

• 2013
  • Do Trade Shows Still Have Value?
  • How to Avoid the Trap of Worrying and Unlock the Power of Thinking to Solve Your Business Challenges
  • Instant Gratification
  • Define Your Own Meeting Design
  • Customer Referrals: How to Grow Your Business through Word-of-Mouth
  • Cater to the New Year
  • Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?
  • Price Check: Member and Sponsor Engagement
  • Ten Predictions for Business Travel, Meetings and Events in 2013
  • Structure: How to Systemize Your Business for Sustainable Growth
  • Level Up
  • Thinking beyond Green Meetings

• 2012
  • Management 101: How to Organize Your Business for Sustainable Growth
  • Hybrid Across Boundaries
  • Adopting Better Discount Practices
  • Competitive Strategy: How to Win the Price War
  • Framing the Pricing Picture: Revenue, Risk and Registration
  • Right Place, Right Time
  • What Makes You a CEO?
  • Is It Safe to Return to the Water?
  • Marketing Sustainable Habits
  • Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
  • The Curse of the Bored Attendees
  • Feeling Gamey?
  • Business Skills Checklist for Entrepreneurs
  • Our Futures in Infotainment
  • Greening Engagement
  • Customer alert: Four Warning Signs of Customers You Must Avoid!
  • Numbers + Narrative
  • Building Your Trojan Horse
  • Five Lessons Every Planner Can Learn from The Pitch
  • Pricing: How to Charge Whatever You Like Without Losing the Customer!
  • CSR: Why Do You Care?
  • The remarkably simple ways to get started in public speaking
  • Sustainable Games
  • Seven Warning Signs of a Dying Business
  • CSR Engagement
  • Why Not Being on Google Plus Could Be your Biggest Marketing Mistake
  • How to Do Business Like Jesus Christ
  • The Value of Virtual
  • How to Get Press for Your Event Business: a Conversation with Three Editors
  • Successful Branding in Eight Simple Steps
  • Games People Play
  • In Times of Crisis Worry about Retaining Your Clients
  • 20 Ways to Use Pinterest to Build Your Brand
  • Social Media Makes Real-life Connections
  • Perception vs. Reality
  • Branding Demystified
  • Seven Event Venue Must-haves for 2012
  • Turning the Crisis Around: Five Recipes

• 2011
  • What it Means to be Green
  • Think before Taking on That Small Job
  • The Client is Still King: 10 Basic Service Marketing Trends
  • Are You Marketing to Eyeballs?
  • Keeping Your Cool
  • Still Thinking Like a Desk-Topper?
  • Become a Leader: Dismantle the Pedestals
  • Incentives 2011
  • The Perfect Speaker
  • Second-Tier Destination = First-Rate ROI
  • 50 Reasons Your Competitors Are Kicking Your Butt
  • Choose Your Clients Wisely: Here's Why
  • Why Event and Customer Satisfaction Surveys Fail
  • Is Your Business Lacking Personality?
  • Paradigm Shifts, Part II
  • Meeting Rxcitement
  • Meet Your Listeners
  • Are you afraid of competitors stealing your ideas?
  • The Queen Bee Myth
  • Tell Me Where You Are From and I Will Tell How You Negotiate
  • Step by Strategic Step
  • Part I: Changes in Human Capital
  • Live Meetings or Online Meetings?
  • Learning How the Brain Learns
  • Play Your Cards Right
  • Public Engagement
  • The Hunt
  • The Conference is Not About You
  • The Productivity Cloud
  • That's Enough Facebook
  • The Future is Sharing
  • The Future Looks Brilliant
  • Food Trends for 2011
  • Welcome Back to the Solutions Economy

• 2010
  • The Argument Against Accountability
  • Really?
  • 10 Things You Thought You Knew About CSR
  • Untangling the Value of Social Media
  • Signs of the Times
  • Conferences Need More Power (and Connectivity)
  • You Can Go Your Own Way
  • Five Disruptive Forces Will Change the Meeting Industry Forever
  • Sustainable Sustainability
  • It Was Always Social
  • The Importance of Plan B
  • Work the Room Like a Pro
  • The Penalty for Posting Event Videos Online
  • What Business Travelers Should Expect at Green Hotels and Sustainable Conferences
  • See the Punch Coming
  • Get Excited
  • Rise of the Amateur
  • Don't Be Shy
  • Using Gaming and Virtual Reality to Engage Event Attendees
  • That Makes Me Sick
  • COP15 Agencies Plan Green Meeting Protocol
  • Success Now! – Master these skills to excel in the new "Business 2010" reality
  • Defying Convention
  • Business Travel Critics Not Invited to 2010 Meetings and Events
  • Five Future Jobs
  • Rethinking the Impact of the Meeting Industry

• 2009
  • Branding Destination
  • Increased Efficiency in the Uncertain Economy
  • At the Crossroads
  • I Know What You're Thinking
  • Finding the Words
  • In Their Minds
  • Embrace the Swarm
  • The Meeting Architecture Manifesto
  • Seven Simple Sales-Boosting Strategies
  • Grow Your Recovery Strategy – Preparing for the Inevitable Economic Upswing
  • Unleash Your Creativity
  • Planners are From Mars, Delegates are From Venus
  • Best Practices from Around the World
  • Take a Break Driver 8
  • Meet Frequently, Live Longer
  • Getting Through the Red Tape – Planning events on foreign soil: the good, the bad and the government
  • Unplugged and In-Tune
  • A Dash of Tabasco
  • Justified
  • Speakers Rehab
  • Planner vs. Recession – boost sales, cut costs and turn the recession into a unique opportunity for professional growth
  • MeetDifferent in the New Economy

• 2008
  • Party On, Planners
  • Come Back Hypocrisy–All is Forgiven!
  • Utility Beats Luxury
  • Victor or Victim?
  • Greening Up and Costing Down
  • Follow the Leaders
  • Bad Speaker? Blame the Planner
  • Die, Conference Dinner
  • Beware the Corporate Psychopath
  • Sponsorships Done Right!
  • SMM Value for All Businesses
  • Take a Break!
  • The Power of NO
  • Writing Concise Reports
  • Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!
  • When the Going Gets Tough
  • No "Q" in "Hospitality"
  • A Protocol Puzzle
  • Does the Belly Rule the Mind?
  • Responsible Meetings

• 2007
  • Tourism Board Case Study
  • From the Other Side of the Lectern
  • First-Time Event Success
  • Why Reward Loyal Customers
  • Invite the Media
  • Party Time
  • Understanding Third Parties
  • The Importance of Keeping it Green
  • Elevate Your Marketing Skills
  • Corporate Coherence: the Art of Communicating by Means of Overabundance
  • Power Selling Outside the Booth
  • Making the Most of Your Exhibit Opportunity – 10 Do's and 10 Don'ts in Staffing Your Exhibit Booth (and Outside Your Booth As Well)
  • GET OUT!

Contributions d'experts

• Contributions de Corbin Ball, technologie pour la planification d'événements d'entreprise
• Contributions de MPI, organisateurs internationales d'événements
• Contributions Hospitality eBusiness Strategies, marketing internet pour les hôtels
• Contributions de Neil Salerno, marketing en ligne pour les hôtels
• Contributions Rob Hard, destinations de voyages d'affaires
• Actualités sur les événements durables: conventions et réunions vertes
• Actualités sur les médias sociaux pour événements
• Contributions sur marketing de Lara McCulloch-Carter
• Actualités ICCA International Congress and Convention Association
• Contributions de Tito Philips Jr., entrepreneuriat
• Actualités sur smartphones, appareils mobiles
 

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