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289 news articles found

Freeconomics – The Rise of Free or Very Low Cost Meetings and Tradeshow Software

Freeconomics – The Rise of Free or Very Low Cost Meetings and Tradeshow Software 19/08/2010. We are going through a major technology transformation - we are moving from shrink-wrapped software to the web as a major means of software distribution. With the price of data storage, computer ...
Views: 8,344

Four Basic Hotel Electronic Marketing Tools to Use in 2011

Four Basic Hotel Electronic Marketing Tools to Use in 2011 25/12/2010. Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
Views: 8,248

Ten Predictions for Business Travel, Meetings and Events in 2013

Ten Predictions for Business Travel, Meetings and Events in 2013  12/02/2013. It seems that the business travel, meetings and events industry continues to evolve each year, and 2013 will likely reflect some significant shifts that will influence where, when and how we meet ...
Views: 8,225

IMEX 2007: Less Than a Month to Go

IMEX 2007: Less Than a Month to Go 25/03/2007. Date of Celebration: 16/04/2007. With less than a month to go until the fifth edition of IMEX in Frankfurt, one of the world’s foremost meetings and incentive travel exhibitions, organisers Regent Exhibitions have announced several updates.
Views: 8,124

La Vida es Bella: Winner of the Jury Prize of Yahoo! Iberia’s Web Revelation Awards in the Fashion Category

La Vida es Bella: Winner of the Jury Prize of Yahoo! Iberia’s Web Revelation Awards in the Fashion Category 21/01/2008. On 17 January, Yahoo! Iberia presented its first yearly Web Revelation Awards to the most interesting and creative Spanish websites, chosen from 40 finalists in eight categories. The website of La Vida ...
Views: 8,005

Production Benchmarks for Your Hotel’s Website

Production Benchmarks for Your Hotel’s Website 06/09/2010. After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic ...
Views: 7,905

Why Not Being on Google Plus Could Be your Biggest Marketing Mistake

Why Not Being on Google Plus Could Be your Biggest Marketing Mistake 24/04/2012. We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses.Most event planners I’ve talked to have been ...
Views: 7,878

Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You!

Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You! 20/03/2014. A geofence is a virtual perimeter around a geographic area, such as a hotel, a conference center, an exhibition or any another arbitrary boundary. When a mobile device using a geofence service ...
Views: 7,861

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 7,784

Hotel Websites Are Not Ready For Today’s Hyper-Interactive Travel Consumer

Hotel Websites Are Not Ready For Today’s Hyper-Interactive Travel Consumer 12/06/2010. Many hoteliers do not realize how important it is to address the significant change in travel consumer behavior over the past several years, namely the emergence of a new breed of hyper-interactive ...
Views: 7,696

The Case for Content Capture for Events

The Case for Content Capture for Events 31/03/2011. A large, multi-session event is like a 3-ring circus. You work furiously putting the thousands of pieces together before the event. You work long and intense hours carrying out these plans onsite. ...
Views: 7,652

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality 19/03/2011. Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
Views: 7,592

More than 17 Million People in the UK Use Internet to Book their Holidays

More than 17 Million People in the UK Use Internet to Book their Holidays 15/08/2007. Travel sites report that traffic doubled in the year running up to January 2007, a trend that is expected to continue as more people use the Internet to plan their holidays. Moreover, ...
Views: 7,530

Spanish Hotel Internet Advertising above the National Corporate Average

Spanish Hotel Internet Advertising above the National Corporate Average 10/05/2007. According to the report entitled “Technical Diagnosis of the Hotel Industry 2007”, 56% of Spanish hotels with more than 10 employees and 26% of microcompanies belonging to the sector sell their services ...
Views: 7,517

Are Personal Visits from Meeting Planners a Thing of the Past?

Are Personal Visits from Meeting Planners a Thing of the Past? 25/05/2007. MiMegasite’s latest poll has shown that an incredible 61.4% of the 192 respondents taking part would be willing to choose a meeting venue on the strength of information, specifications and photographs found ...
Views: 7,509

Cominteractiva 2007 will Bring Together Professionals Working in Advertising and Interactivity

Cominteractiva 2007 will Bring Together Professionals Working in Advertising and Interactivity 02/03/2007. Date of Celebration: 22/03/2007. The 9th edition of Cominteractiva, a specialised congress for professionals working in advertising and marketing, will be held in Malaga’s Trade Show and Exhibition Centre from 22-23 March 2007.Well-known Speakers
Views: 7,491

Biggest Ever Edition of Online Marketing Spain Trade Show and Congress

Biggest Ever Edition of Online Marketing Spain Trade Show and Congress 18/02/2008. Date of Celebration: 12/03/2008. Madrid’s Municipal Congress Centre will be hosting the 4th edition of the Online Marketing Spain Trade Show and Congress (OME 2008) from 12 al 13 March 2008. With a significantly greater number ...
Views: 7,488

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels 19/10/2010. Every now and then, I come across an article which is so self-serving and outrageous that I just can’t resist giving an alternative viewpoint. It was titled "Does your website have its ...
Views: 7,484

Some Online Advice from Google’s Travel Industry Director

Some Online Advice from Google’s Travel Industry Director 26/02/2008. Perhaps because his background includes a stint as vice president of strategic hotel partnerships at Expedia, Rob Torres, Google’s travel industry director, is understandably excited by the fact that 2007 was the ...
Views: 7,482

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 7,473

Boosting Your Link-based Popularity

Boosting Your Link-based Popularity 14/01/2007. Coinciding with a recent refining of its link-weighting algorithms, Google has established clear-cut criteria for assessing link popularity. Basically, links earned through quality, ideas, originality and launching a site as a resource ...
Views: 7,380

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 7,349

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 7,284

One-third of German tourism revenues generated online

One-third of German tourism revenues generated online 15/05/2007. According to a study conducted by research organisation Ulysses Web Tourismus, in which 357 tourism managers took part, nearly one-third of total German tourism revenues were generated via the internet in 2006. ...
Views: 7,268

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning 06/11/2010. Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
Views: 7,264

New Google Tool to Put Web Measurement Services Out of Business

New Google Tool to Put Web Measurement Services Out of Business 30/06/2008. Last week, Google unveiled officially Ad Planner, a new Web measurement service geared to helping advertisers identify the best sites on which to buy ad space. This new measurement tool, ...
Views: 7,212

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 7,209

Open-Source Rocks! Free Web Development Tools and New Low-Cost Apps to Reduce the Costs of Meetings Management

Open-Source Rocks! Free Web Development Tools and New Low-Cost Apps to Reduce the Costs of Meetings Management 01/09/2013. Open source is computer software code that is open to the public for use and modification. This collaboratively-developed software tends to drive down costs dramatically as the base code is free. ...
Views: 7,200

Truths and Lies about Web 2.0 for Events

Truths and Lies about Web 2.0 for Events 11/06/2011. The seminar "Truths and Lies about Web 2.0 for Events", organized by the Spanish Chapter of MPI (Meeting Professionals International), was held in 18 May.On this occasion, the Tryp Condal ...
Views: 7,149

The Value of Virtual

The Value of Virtual 06/04/2012. A new study reveals the realities of meetings going virtual, from the variety of formats and sourcing to measurement and comparisons to face to face.The role of virtual meetings is ...
Views: 7,026

Flash Files No Longer Invisible to Search Engines

Flash Files No Longer Invisible to Search Engines 04/07/2008. The world’s leading search engines have taken a major step forward thanks to a special Flash player that Adobe has developed which allows them to read and index SWF files.Nowadays, ...
Views: 7,014

“Click-through” Versus “View-through”

“Click-through” Versus “View-through” 12/11/2006. The recent findings of DoubleClick’s Touchpoints IV survey reveal that consumers are more likely to “view-through” an online ad, in which the user visits the site in question after viewing an ad, ...
Views: 6,993

Spain to Host International World Wide Web Conference WWW2009

Spain to Host International World Wide Web Conference WWW2009 29/06/2008. More than 2,000 trade professionals from all over the world will be attending the International World Wide Web Congress WWW2009, scheduled to be held at Madrid’s Congress Centre from 20-24 April 2009, ...
Views: 6,953

Big Increase in Spending Forecast for Online Advertising

Big Increase in Spending Forecast for Online Advertising 26/11/2006. According to a study recently by The Kelsey Group, the well-known American market research company, spending on local and regional online advertising will increase spectacularly the world over.Constant increase in ...
Views: 6,952

One Out of Every Three Trips in Spain Purchased Online

One Out of Every Three Trips in Spain Purchased Online 12/05/2008. Thirty-one percent of all the trips purchased in Spain to date this year were online transactions, a trend that will increase according to the experts, converting the Web in the most popular ...
Views: 6,943

New Meetings Technology Trends Highlighted with EIBTM’s 2010 World Wide Watch

New Meetings Technology Trends Highlighted with EIBTM’s 2010 World Wide Watch 30/11/2010. The WWTW is the most significant and longest running technology award in the meetings and tradeshow industries. The goals are to recognize technology innovation and to highlight significant trends impacting meeting planners, ...
Views: 6,874

Tame Social Media Chaos

Tame Social Media Chaos 18/06/2011. Getting information out about your event immediately isn't a matter of just wooing the press anymore. Your attendees are now also your event chroniclers—reporting updates, blog posts, videos and photos on Facebook, ...
Views: 6,796

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 6,696

It Was Always Social

It Was Always Social 31/08/2010. The net is not becoming a social medium. It already was one. In fact, it always was.The history of the Internet can probably best be understood as a social medium ...
Views: 6,633

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy 01/03/2011. In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
Views: 6,631

The Mobile Revolution is Here

The Mobile Revolution is Here 31/05/2011. And if you don't believe that, let's take a look at the facts. There are roughly 6.9 billion people in the world today and 5.2 billion have a mobile phone subscription. That's ...
Views: 6,607

Microsoft’s Glimpse at the Future of Online Advertising

Microsoft’s Glimpse at the Future of Online Advertising 25/01/2007. Microsoft has announced that it will be launching its video hyperlink technology two years ahead of schedule. This coming spring, Microsoft adCenter Labs, whose task it is to think up new ideas ...
Views: 6,605

Gamification – Have You Heard of It? You Will

Gamification – Have You Heard of It? You Will 09/01/2012. Since you were a child, you’ve been playing games. From cops and robbers to snakes and ladders…games are entrenched in our growth and our culture. Ever ask yourself how people can spend ...
Views: 6,591

Hotelier’s 2011 Top Ten Internet Marketing Resolutions

Hotelier’s 2011 Top Ten Internet Marketing Resolutions 18/01/2011. While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
Views: 6,588

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 6,515

Turning the Crisis Around: Five Recipes

Turning the Crisis Around: Five Recipes 18/01/2012. The main, indisputable ingredient of the following recipes is the client. Any self-respecting company, organization or institution should never allow its key asset to go to waste. Therefore, following the indications for ...
Views: 6,446

Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry

Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry 12/09/2010. Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.” In this article the ...
Views: 6,420

Increasing Downloads of Your Event App

Increasing Downloads of Your Event App 06/02/2013. A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
Views: 6,366

Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers

Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers 14/08/2012. Does it surprise you to hear that a convention center’s WiFi network does not always work? At EXHIBITOR2012 (a trade show for trade show professionals) held at the Mandalay Bay Convention Center ...
Views: 6,270

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 6,251

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