Toute l'actualité, événements: Campaign

The Valencia CBi has just launched its new small corporate meeting and event catalogue. Aware of the new needs of companies when organizing their meetings, the Valencia CBi is promoting ...
(Views: 1,809) See more

Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.” In this article the ...
(Views: 3,398) See more

A group of fans travel across the UK, Spain and Portugal in a Honda Cr-Z, customized by Monkey Business, to attend the Metallica concert in Lisbon.Honda’s “Live every litre” campaign, ...
(Views: 4,354) See more

Sarawak Convention Bureau’s "Meet in Sarawak Short Film II: Recharge in a New World – Changing Perspectives" has won a Silver award in this year’s U.S. International Film and Video Festival in ...
(Views: 1,913) See more

Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
(Views: 5,359) See more

From 15-17 June, the central calle Larios in Malaga was "Londonized" in an original campaign launched by Beefeater.In this original campaign launched by Beefeater, a number of the old style ...
(Views: 6,942) See more

The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
(Views: 4,249) See more

U.S. President Barack Obama implemented change as his overall campaign theme, and it has very much become the theme of his administration. Now it seems the word change also applies to what ...
(Views: 4,143) See more

A commentary on the recent news about Facebook surpassing Google as the most popular website in the U.S.The BuzzOn March 15th, Experian Hitwise reported that Facebook.com has surpassed Google.com ...
(Views: 4,916) See more

Duplicate Web content is when two web pages with different URLs contain “largely identical content.” These two pages may reside on the same website (internal duplication) or on two different sites with ...
(Views: 4,501) See more

Asmalljob created a stupid mob for Diesel in the Ramblas of Barcelona, a guerilla marketing action geared to strengthening the positioning and message of Diesel’s global "Be Stupid" campaign, which for Diesel ...
(Views: 4,090) See more

Date of Celebration: 07/12/2010

The International Association of Exhibitions and Events (IAEE) has just announced that it is now accepting entries for "Art of the Show", its annual competition acknowledging the best in exhibition and event ...
(Views: 2,948) See more

Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In addition to reports dealing with hotel operations, today’s ...
(Views: 7,919) See more

As in previous years, Rafaelhoteles has renewed its commitment with the environment by joining the Earth Hour campaign, organized by the WWF. On 27 March, the hotel chain turned off the façade ...
(Views: 2,916) See more

In 2009, the Seville- and Huelva-based event and communication agency Es.cultura designed a number of new activities with the aim of continuing to offer its clients new experiences.Last year, Es.cultura ...
(Views: 3,665) See more

President Obama signed the U.S. Travel Promotion Act into law (March 4, 2010), creating a non-profit organization (public-private partnership) that will be overseen by the U.S. Commerce Department to promote the U.S. ...
(Views: 3,304) See more

On 17 February, Salvador Pendon, chairman of the Costa del Sol Tourist Office, and Antonio Garcia del Valle, chairman of the tourism commission of Malaga Chamber of Commerce, together with Elias Bendodo, ...
(Views: 3,118) See more

Sol Melia, the world leader in holiday hotels, is celebrating the launching of its new website with an amazing promotion consisting of 50,000 rooms from €39 at the city and holiday properties ...
(Views: 3,418) See more

After the recent success of the film Avatar, the same use of 3D projection technology has now been applied to advertising. Vodafone and BlackBerry’s recent campaign, called "Inside", has used the 3D ...
(Views: 5,574) See more

Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes ...
(Views: 6,247) See more

In an era when everything from water to underwear has a dedicated marketing team, it’s certainly no surprise that destinations are eager to slip themselves into sleek, saleable packages.Riding off ...
(Views: 5,884) See more

CVBs to keep downturn practices in place once the economy is on better footing. With news of rising unemployment figures, budget cutbacks and financial losses, large corporations and small businesses ...
(Views: 4,841) See more

Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased ...
(Views: 5,551) See more

In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
(Views: 5,459) See more

When times get tough, things break down over e-mail. This is a 21st-century phenomenon facilitated by mobile e-mail devices and a lack of training on how and when to use them.
(Views: 2,652) See more

Starbucks is currently running an innovative mobile coupon loyalty programme in Guadalajara and San Luis Potosi, in which clients receive instant discounts via their mobile phone with the aim of inducing consumption.
(Views: 5,073) See more

On 16 April, the Spanish Association of Destination Management held its 9th General Assembly in Valencia. Items on the agenda included renewing appointments to the board of directors, approving the association' plan ...
(Views: 2,765) See more

The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate travel is already down as a result of massive layoffs and ...
(Views: 5,433) See more

1. The Internet: The Ultimate Survival Tool for Hoteliers in 2009The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate ...
(Views: 6,117) See more

Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
(Views: 4,140) See more

Date of Celebration: 15/03/2009

The animal protection association ADANA is organizing a trek as an awareness campaign to promote respect for animals and to raise funds for projects already underway and for future actions. The volunteers ...
(Views: 3,952) See more

Are budget woes leaving something to be desired with your meetings lately? Wish you could serve more than pretzels and domestic beer at your cocktail party? Maybe some of your meetings have ...
(Views: 7,866) See more

The event staff procurement agency Clave is currently participating in Repsol’s "45 days, 45 cars" campaign in which the petrol company is giving away 45 Seat Leons to clients spending more than ...
(Views: 3,717) See more

The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to ...
(Views: 8,307) See more

The Latin-American Advertising Communication Festival has awarded its “Sol de Oro” in “Young Creators” category to Guillermo Sanchez Barreiro from Cadiz and Mayra Martinez Pinto from Madrid. Sanchez and Martinez, who are ...
(Views: 2,588) See more

Malaga City Council, Malaga Provincial Council, the Regional Government and Malaga Chamber of Commerce have joined forces de launch the ad campaign "MalagaCon: congresses with you". The main aim of this initiative, ...
(Views: 2,774) See more

"He, who reduces his rate, is the only one who knows what his product is really worth". The traveling consumer today is well informed. In the absence of first-hand knowledge of your ...
(Views: 5,230) See more

Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
(Views: 4,927) See more

TUI Spain, the country’s leading inbound tour operator, has managed to consolidate the position of Channel TUI as the first and only specialised ad platform geared to the tourist industry. TUI launched ...
(Views: 2,862) See more

I often wonder how many people truly understand the process of search engine optimization and what it means to have a search engine friendly web site. It seems to me, by the ...
(Views: 4,072) See more

TUI Spain and Jerez Town Council have brought last year’s international marketing campaign to a successful close. In the words of Eduardo Zamorano, director general of TUI Spain, this initiative, included in ...
(Views: 3,384) See more

Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
(Views: 5,657) See more

After carrying out an ambitious ad campaign and diversifying its products, Guadalpin Catering has strengthened its leading position in Marbella and is making ground on the rest of the Costa del Sol. ...
(Views: 2,982) See more

Seville’s provincial authorities will be promoting the tourist attractions of the rest of the province, including its monuments, traditions, cuisine and outdoor attractions, at this year’s edition of FITUR. After the event, ...
(Views: 2,490) See more

Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
(Views: 6,265) See more

A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
(Views: 3,990) See more

A Mid-Year 2007 Review as Hoteliers Enter into Budget Planning SeasonMidway through 2007, hoteliers are already planning their marketing budgets for 2008. In the past few months, HeBS has been ...
(Views: 5,023) See more

At the Supernova conference, held last June in San Francisco, Google’s Global VP of Sales and Operations Sheryl Sandberg gave a presentation entitled “What’s next for advertising?”, in which she analysed the ...
(Views: 4,456) See more

You may be fantastic at planning meetings and events or have an excellent product or service, but if no one knows about your event, product or service how will you be successful?
(Views: 6,325) See more

According to statistics released by the Costa del Sol Tourist Board, the number of Polish tourists visiting the province of Malaga in 2006 grew spectacularly, increasing by 129% compared with figures for ...
(Views: 2,048) See more