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73 news articles found (sort by date, views)

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation 12/04/2012. Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
Views: 109,144

Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results

Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results 05/04/2010. Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In addition to reports dealing with hotel operations, today’s ...
Views: 14,874

Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here

Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here 24/09/2009. Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased ...
Views: 14,411

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan 12/01/2009. 1. The Internet: The Ultimate Survival Tool for Hoteliers in 2009The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate ...
Views: 13,622

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010 22/11/2007. What will happen to traditional and online distribution channels in hospitality in the next few years? How will the direct web channel outpace competitors and third-party intermediaries? With online travel growing, how ...
Views: 13,376

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy? 30/01/2008. Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
Views: 12,989

Top Ten Search Engine Marketing Dos and Don’ts in 2012

Top Ten Search Engine Marketing Dos and Don’ts in 2012 01/05/2012. In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
Views: 12,858

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both? 06/11/2009. This Just InI have just heard through the industry grapevine that Expedia has cut off negotiations with Choice Hotels and has removed Choice properties from its sites, which include Expedia.com and ...
Views: 12,717

What is Your Hotel’s Online Market Share?

What is Your Hotel’s Online Market Share? 25/11/2009. Online, your competition set amounts to those hotels which appear, with yours, on search results. At this point, your hotel’s title and description tags are of critical importance, but more about this ...
Views: 12,224

Hotel Internet Marketing – Having a Web Site is not enough

Hotel Internet Marketing – Having a Web Site is not enough 25/06/2008. Unfortunately, many hoteliers are content with simply having a web site as the sum-total of their Internet marketing effort. These same people wonder why their fair-share of reservation production is still eluding ...
Views: 12,072

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"  06/07/2009. In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
Views: 12,031

Three Hotel Internet Marketing Tactics From Outside the Box

Three Hotel Internet Marketing Tactics From Outside the Box 13/10/2009. There has been a torrent of articles and webinars extolling the virtues of social media for hotels. Social media is certainly applicable for hotel franchise brand-building, but this writer is still unconvinced ...
Views: 11,977

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal 06/07/2010. In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If you haven’t read this book, I strongly suggest that you do. For me, it has made a ...
Views: 11,354

Some Hotel Site Designers, Don’t Know… What They Don’t Know

Some Hotel Site Designers, Don’t Know… What They Don’t Know 30/09/2008. As I review various hotel websites, I am constantly amazed by the number of poorly designed sites which are being developed by some hotel website design companies. To add insult to injury, ...
Views: 11,337

Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke

Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke 06/03/2010. For many independent hotels, electronically generated sales are the only viable tools to compete with franchised hotels. Yet, there are still many independent hoteliers who think that volume electronic sales are out ...
Views: 11,278

Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability?

Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability? 06/04/2009. Today, more than ever before, hotels need the exposure and marketing power that only the Internet can provide from a cost-effectiveness standpoint. Your website may look great, but can Internet searchers find ...
Views: 11,140

Best Practices from Around the World

Best Practices from Around the World 30/06/2009. Look to industry partners beyond your borders for the finest spectrum of export-quality business practices.Consider this scenario: competent meeting planner makes perfectly good travel arrangements, airline bungles said travel arrangements, ...
Views: 11,013

Mastering The Art of Online Sales Through Hotel Website Content

Mastering The Art of  Online Sales Through Hotel Website Content 20/09/2009. The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors ...
Views: 10,936

Five Creative Steps Hotels Are Taking To Beat the Recession

Five Creative Steps Hotels Are Taking To Beat the Recession 18/07/2009. The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the ...
Views: 10,772

Hotel Website Marketing – What You Should Do, Now… Not Later

Hotel Website Marketing – What You Should Do, Now… Not Later 27/04/2009. Times are tough and, as a result, budgets tend to shrink. In times like this, more and more hoteliers are looking to the Internet and other electronic sales channels to generate new ...
Views: 10,585

High Tech Mapping and Way Finding for the Events Industry

High Tech Mapping and Way Finding for the Events Industry 23/07/2007. Events commonly involve business travellers coming to unfamiliar cities with common questions: Where is my hotel? The convention centre? A particular restaurant? Or other sites of interest? What is that building in ...
Views: 10,545

Website Content Management For Hotels…Boon or Boondoggle?

Website Content Management For Hotels…Boon or Boondoggle? 07/05/2009. Imagine having the ability to change and update the content of your hotel’s website on your own; change text, add information, that would be great. At the onset, it sounds terrific. No ...
Views: 10,438

In Hospitality, Not All Internet Bookings are Created Equal

In Hospitality, Not All Internet Bookings are Created Equal 13/07/2010. The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
Views: 10,218

Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online

Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online 24/06/2009. There’s only one way to know whether or not your website is doing its job and that is to check the number of reservations it’s generating. If you have an independent hotel, ...
Views: 10,169

Five Ways to Promote Your Hotel Web Site

Five Ways to Promote Your Hotel Web Site 08/10/2007. Having a web site, and not promoting it, is like buying a flashy new car and leaving it in your garage; great web site, but few people will ever see it. Some ...
Views: 10,061

It's Time to Seek Advice from a Hotel Internet Specialist When…

It's Time to Seek Advice from a Hotel Internet Specialist When… 13/06/2009. To win in 2009, you will need your hotel’s website to contribute to your reservations production. So, here is a countdown of the Top Ten Tip-Offs that your hotel website needs attention. ...
Views: 9,872

Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in ’09?

Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in ’09? 18/01/2009. Well, it’s déjà vu all over again, the hotel industry is facing severe business challenges; how we react to those challenges will determine how quickly we can return to some semblance of ...
Views: 9,781

Hotel Revenue Management in a Stagnant Economy

Hotel Revenue Management in a Stagnant Economy 25/08/2008. In a stagnant economy, using the principles of revenue management can help hoteliers to maintain and build average rate and occupancy. Even in tough times, every hotel experiences periods of higher demand. ...
Views: 9,572

What the Heck is Hotel Web Site SEO, Anyway?

What the Heck is Hotel Web Site SEO, Anyway? 11/02/2008. I often wonder how many people truly understand the process of search engine optimization and what it means to have a search engine friendly web site. It seems to me, by the ...
Views: 9,483

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,433

Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference?

Does Your Hotel Website <i>Really</i> Produce Sales? Can Revenue Management Make a Difference?  06/12/2008. I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on hotel sales. For the past several years, hotels have been scrambling to have a meaningful presence on ...
Views: 9,422

CWT and Tata Communications Team Up to Offer Public Telepresence Facilities

CWT and Tata Communications Team Up to Offer Public Telepresence Facilities 07/11/2009. Carlson Wagonlit Travel (CWT), a global leader specializing in business travel management, and Tata Communications today announced they will team up to provide CWT Telepresence – an enhancement to the company’s broader ...
Views: 9,125

Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!

Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This! 07/05/2008. Well, here we go again; the economy is in a state of flux. Downturn, slowed economy, recession; all the dreaded words come back to us once again. However, before you hit that ...
Views: 9,015

The Next Big Development in Hotel Revenue Management

The Next Big Development in Hotel Revenue Management 31/10/2008. Early this month, I had the privilege of speaking at the Travel Distribution Summit, sponsored by EyeforTravel Research in London. I was asked to present my thoughts on "Integrating Profit Optimization and ...
Views: 8,977

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales 16/07/2008. The Social Media, Web 2.0, is causing quite a stir in our industry; the articles keep flowing and many hoteliers are poised to capture their fair share of the millions of social ...
Views: 8,836

Are You an Internet Believer…If Not, Why Not?

Are You an Internet Believer…If Not, Why Not? 13/01/2008. If you are already a believer, your web site is now one of your hotel’s most robust revenue producers; in many cases, producing a third or more of total room revenue; with ...
Views: 8,721

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it? 12/11/2008. Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
Views: 8,505

The Greatest Hotel People I Have Never Met… and the lessons I learned from them

The Greatest Hotel People I Have <i>Never</i> Met… and the lessons I learned from them 13/08/2008. Writing articles, as often as I do, has opened up a completely new world of communication for me. I truly value the wonderful feedback and encouraging comments I have received from the ...
Views: 8,377

Hoteliers…No Resolutions, It’s Time to Take Action – Combining Electronic Sales and Revenue Management

Hoteliers…No Resolutions, It’s Time to Take Action – Combining Electronic Sales and Revenue Management 06/02/2009. This week, I read an article listing several suggested hotelier resolutions for 2009 but, like losing weight and quitting smoking, most resolutions lose steam after just a few days, as reality and ...
Views: 8,302

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,248

Hotelzon Acquires Confedent International

Hotelzon Acquires Confedent International 15/07/2009. The Hotelzon International Group has acquired Confedent International Ltd (formerly Congreszon Ltd). The congress organization and event management business has been merged into the Hotelzon International Group's extensive portfolio of travel management ...
Views: 8,024

The Future of Mobile Phones for the Events Industry

The Future of Mobile Phones for the Events Industry 29/10/2007. There are over three billion mobile phone subscribers globally. This is more than the number of flush-toilets and televisions combined! Eighty percent of the world’s population is within mobile phone coverage range ...
Views: 7,909

Four Basic Hotel Electronic Marketing Tools to Use in 2011

Four Basic Hotel Electronic Marketing Tools to Use in 2011 25/12/2010. Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
Views: 7,398

Production Benchmarks for Your Hotel’s Website

Production Benchmarks for Your Hotel’s Website 06/09/2010. After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic ...
Views: 7,176

Hotel Technology: Peeves and Needs from a Business Traveler

Hotel Technology: Peeves and Needs from a Business Traveler 31/08/2011. As a professional speaker and consultant focusing on events technology, I stay in hotels about 130 nights each year. I have strong feelings on what constitutes the "ideal" stay – especially in ...
Views: 6,982

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality 19/03/2011. Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
Views: 6,825

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels 19/10/2010. Every now and then, I come across an article which is so self-serving and outrageous that I just can’t resist giving an alternative viewpoint. It was titled "Does your website have its ...
Views: 6,800

"Break-It" Hotel Marketing…A Mental Exercise

"Break-It" Hotel Marketing…A Mental Exercise 18/11/2010. More than twenty years ago, I read a book about break-it marketing which, from that point on, influenced the way I view the hotel marketing process. Break-it marketing changes the way we ...
Views: 6,577

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning 06/11/2010. Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
Views: 6,545

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 6,473

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