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Nieuws en Events » Branding

70 news articles found (sort by date, views)

QuickMobile expands presence in Asia Pacific with new regional team in Singapore

QuickMobile expands presence in Asia Pacific with new regional team in Singapore 18/07/2015. QuickMobile, the global leader in enterprise mobile meeting and events apps, announced a few weeks ago its Asia Pacific (APAC) expansion with the appointment of a regional team in Singapore. QuickMobile’s Singapore ...
Views: 487

ibtm world enhances opportunities for technology and events service providers

ibtm world enhances opportunities for technology and events service providers 23/06/2015. Flexible stand options will allow for a more personalized approach to exhibiting. ibtm world, formerly EIBTM – the leading global event for the meetings and events industry – is ...
Views: 498

Turning Distraction into Action – Second Screen Technology for Meetings

Turning Distraction into Action – Second Screen Technology for Meetings 24/03/2015. The mobile revolution has happened. Nearly everyone is carrying around at least one smart mobile device and checking it an average of more than 150 times a day! Attendees are ...
Views: 1,982

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,156

Lighting: Your Event’s Best Ally

Lighting: Your Event’s Best Ally 13/12/2014. During our time in the business, we have discovered that getting the lighting right for an event is not an easy task.What is more, we can also state that lighting ...
Views: 1,280

Value Retail Designs Specific Actions to Attract MICE Tourism

Value Retail Designs Specific Actions to Attract MICE Tourism 08/12/2014. Shopping tourism becomes a key element of the incentive travel industry.The Chic Outlet Shopping Villages by Value Retail are fast becoming a popular location for groups and events (MICE) for ...
Views: 1,216

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,121

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 4,341

Acceptus Designs Top Fragrances Campaigns

Acceptus Designs Top Fragrances Campaigns 30/04/2014. The event agency will be launching campaigns for Puig, Hache, Piazza and Bodybell a few days before Mother’s Day.Acceptus, the Seville-based event organization and coordination company, produces and launches original ...
Views: 1,524

livecube Launches to Kill the Hashtag at Events

livecube Launches to Kill the Hashtag at Events 26/03/2014. livecube mobile app for events amplifies social media, driving unprecedented audience engagement and networking through gamification.The event industry continues to grow with the Convention Industry Council reporting that more than ...
Views: 2,259

Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money

Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money 11/03/2014. Perhaps the most frequently asked question by entrepreneurs is this: "How do I get funding for my business?"Without any doubt, this is a very valid question. However, it is not ...
Views: 3,360

Flying Solo

Flying Solo 25/10/2013. Think you’re ready to start your own meeting and event business? You’ll need to answer these three big questions first.When I started my business in the events industry, I knew ...
Views: 3,250

Fourteen Meetings Technology Trends to Watch for 2014

Fourteen Meetings Technology Trends to Watch for 2014 10/10/2013. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 146,169

2013 Event and Social Network Study – How Does the Meeting and Event Industry Use Social Networks?

2013 Event and Social Network Study – How Does the Meeting and Event Industry Use Social Networks? 31/08/2013. amiando, the event registration management and online ticketing software provider, has recently published its 3rd event and social network study.Over the last few years, this study has become a must ...
Views: 3,947

Hertz Renews Title Sponsorship of the British Grand Prix MotoGP at Silverstone

Hertz Renews Title Sponsorship of the British Grand Prix MotoGP at Silverstone 24/08/2013. The Hertz British Grand Prix is scheduled to be held at Silverstone from 30 August-1 September.The Hertz Corporation (HTZ) and Dorna Sports have announced that Hertz, the world-leading general use ...
Views: 2,664

An Entrepreneur’s Greatest Fear and How to Deal With It

An Entrepreneur’s Greatest Fear and How to Deal With It 16/08/2013. In my previous post, I talked about the second most read and most searched for topic on naijapreneur: branding. In this post, I will be talking about the first most read and ...
Views: 4,652

Brand Creation Strategies 101: the Ultimate Guide

Brand Creation Strategies 101: the Ultimate Guide 08/07/2013. The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about it. As ...
Views: 4,214

IMEX Launches New Education Event Geared to Corporate Planners and Senior Executives

IMEX Launches New Education Event Geared to Corporate Planners and Senior Executives 07/05/2013. "Exclusively Corporate @ IMEX" uses the Association Day as its model to allow corporate buyers to attend the award-winning trade show whilst also taking part in expertly facilitated education and networking.
Views: 2,512

Faircom Celebrates Five Years as Mobile World Congress Supplier

Faircom Celebrates Five Years as Mobile World Congress Supplier 06/05/2013. For the last five years, the company has supplied the show with signage, branding, graphics, advertising services, and sponsor items.Established in Holland in 1998, Faircom is present in several European ...
Views: 3,848

Competitive Strategy: How to Win the Price War

Competitive Strategy: How to Win the Price War 01/12/2012. There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other ...
Views: 9,552

Going Native: iPad use is on the rise and event planners see the advantages

Going Native: iPad use is on the rise and event planners see the advantages 06/10/2012. It’s no surprise that attendees are using the iPad more than ever at conferences and meetings. Apple sold 11.8 million iPads during the first quarter of 2012, according to apple.com. The device ...
Views: 4,775

ICCA Announces Best Marketing Award Finalists for 51st Congress in Puerto Rico

ICCA Announces Best Marketing Award Finalists for 51st Congress in Puerto Rico 01/10/2012. The finalists in this year’s ICCA Best Marketing Award are from Greece, Kuala Lumpur, Taiwan and Holland.A technology-enabled programme designed to turn delegates into destination promoters; how to custom-build a ...
Views: 3,229

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,691

Iglöo Creativo Joins Huesca Convention Bureau

Iglöo Creativo Joins Huesca Convention Bureau 14/09/2012. On 12 September, the newly established Huesca-based company Iglöo Creativo joined the Fundacion Huesca Congresos, thus following the example of the companies that have already placed their trust in the work of ...
Views: 3,248

Business as Usual as EIBTM Warms Up for 2012 Edition

Business as Usual as EIBTM Warms Up for 2012 Edition 28/05/2012. As EIBTM prepares to celebrate its 25th anniversary, Event Planner Spain has spoken to the exhibition’s director Graeme Barnett about the next edition, scheduled to be held from 27-29 November 2012 at ...
Views: 4,546

Twenty Spanish Universities Meet in Granada to Strengthen Strategic Position as Conference and Meeting Promoters

Twenty Spanish Universities Meet in Granada to Strengthen Strategic Position as Conference and Meeting Promoters 10/05/2012. From 26-27 April 2012, Granada University hosted the 7th Meeting of University and University Foundation Conference Offices.The Granada University Enterprise General Foundation and OCUE (University and University Foundation Conference Office ...
Views: 2,856

The 2012 Do’s and Don’ts of Hotel Distribution

The 2012 Do’s and Don’ts of Hotel Distribution 03/04/2012. In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
Views: 5,544

Successful Branding in Eight Simple Steps

Successful Branding in Eight Simple Steps 20/03/2012. What’s the essence of being different (branding)? What does it mean to brand? To brand simply means to position and present your business, product or services in a unique and ...
Views: 5,754

In Times of Crisis Worry about Retaining Your Clients

In Times of Crisis Worry about Retaining Your Clients 07/03/2012. Taking about the crisis is like closing the stable door after the horse has bolted. But it is always important to remember that the crisis is still there and, therefore, the question ...
Views: 5,338

Branding Demystified

Branding Demystified 25/01/2012. The other day I was asked to provide a perspective on why logos/brands are so important and why people connect with them. The problem with this question is that a logo and ...
Views: 5,113

Event Planner Spain Continues to Improve User Experience

Event Planner Spain Continues to Improve User Experience 31/12/2011. Event Planner Spain (eventplannerspain.com) – now Spain’s most visited portal for event planning in Spain and Morocco, with over 250,000 monthly visits and 750 quality suppliers – has launched a number of ...
Views: 4,999

What it Means to be Green

What it Means to be Green 28/12/2011. There's no denying it: green has arrived. The greening of the meeting and event industry may be nascent, but sustainability is certainly no longer fringe. In fact, integrating sustainability into ...
Views: 6,580

12+ Meetings Technology Trends to Watch for 2012

12+ Meetings Technology Trends to Watch for 2012 13/11/2011. 1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
Views: 22,977

Poko Opens in Madrid

Poko Opens in Madrid 09/11/2011. The agency reinforces its commitment to co-working and techno-creativity.A stone’s throw away from the Plaza Mayor, Poko’s Madrid headquarters is housed in Utopicus. This multidisciplinary workspace keyed to creative transformation ...
Views: 2,962

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning 25/10/2011. 2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
Views: 7,815

Melia Hotels & Resorts Launches New Contest in Facebook

Melia Hotels & Resorts Launches New Contest in Facebook 20/09/2011. The winners of the contest will be able to experience Melia's wellbeing tips given during a number of weekend breaks at a selection of the chain's Spanish properties.One of the ...
Views: 3,535

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In 18/08/2011. The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Views: 4,943

Event Planner Spain Partners with eventilo.com to Promote Online Event Registration and Organization Tool

Event Planner Spain Partners with eventilo.com to Promote Online Event Registration and Organization Tool 28/07/2011. Event Planner Spain and eventilo.com have just announced an agreement to promote a novel online tool facilitating the online organization of all kinds of events.The Spanish and Moroccan meeting and ...
Views: 5,974

Public Engagement

Public Engagement 27/04/2011. Crowdfunding as a strategy seems too good to be true. Raise capital, connect with others and publicize your business, all at the same time. But, it is true, and businesses of all ...
Views: 5,828

Applified

Applified 13/04/2011. Recent data from MPI's FutureWatch 2011 indicate that more than 80 percent of meeting professionals are using smart phones and other mobile devices in their jobs. Yet, with this high rate of ...
Views: 5,201

HeBS Best Practices: 2011 Social Media Resolutions

HeBS Best Practices: 2011 Social Media Resolutions 19/02/2011. As we welcome 2011, it is safe to say that a presence on Facebook and Twitter with a well-developed social media strategy in place can no longer be ignored. With the beginning ...
Views: 5,304

Really?

Really? 18/12/2010. We’ve all seen them: trade show hustlers, squirreling up and down aisles, determined to collect every koosie, coaster and whistle-light keychain—most of which end up in the hotel trash bin anyway because ...
Views: 5,452

AEHCOS Steps up its Online Presence to Reinforce Costa de Sol Tourism Industry

AEHCOS Steps up its Online Presence to Reinforce Costa de Sol Tourism Industry 17/10/2010. AEHCOS has redesigned its website, now available in four languages, and upgraded its online booking engine. In addition, it has created a corporate Facebook profile as a first step to reinforcing its ...
Views: 3,850

You Can Go Your Own Way

You Can Go Your Own Way 13/10/2010. I just finished my latest book, a list of 10 simple rules for contending with digital technology. While it may be my most mainstream and accessible title yet, I decided to go ...
Views: 5,253

Freeconomics – The Rise of Free or Very Low Cost Meetings and Tradeshow Software

Freeconomics – The Rise of Free or Very Low Cost Meetings and Tradeshow Software 19/08/2010. We are going through a major technology transformation - we are moving from shrink-wrapped software to the web as a major means of software distribution. With the price of data storage, computer ...
Views: 7,374

Fourth Edition of Corporate Solidarity Day Scheduled for 23 October

Fourth Edition of Corporate Solidarity Day Scheduled for 23 October 09/06/2010. Es.cultura (Eventos + Comunicación) and the Eventos Solidarios Foundation have made an appeal to the country's corporate sector to participate in Corporate Solidarity Day, an event organized by International Co-operation and the ...
Views: 8,284

Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content

Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content 08/05/2010. Duplicate Web content is when two web pages with different URLs contain “largely identical content.” These two pages may reside on the same website (internal duplication) or on two different sites with ...
Views: 10,690

IMIC 2010 to Centre on Creating and Managing Successful Products and Powerful Brands

IMIC 2010 to Centre on Creating and Managing Successful Products and Powerful Brands 30/01/2010. Date of Celebration: 10/02/2010. The 6th International Meetings and Incentives Conference (IMIC 2010), due to be held at the Megaron Athens International Conference Centre from 10-11 February 2010, has been organized in parallel with the Athens ...
Views: 9,265

Branding Destination

Branding Destination 30/11/2009. In an era when everything from water to underwear has a dedicated marketing team, it’s certainly no surprise that destinations are eager to slip themselves into sleek, saleable packages.Riding off ...
Views: 12,041

First Provincial Corporate Paintball Championship in Mijas

First Provincial Corporate Paintball Championship in Mijas 23/10/2009. Exploramas and Cadena Ser are organizing the 1st Provincial Corporate Paintball Championship, scheduled to be held at the Mijas Racecourse (Malaga) during the first two weekends of November.Given the current ...
Views: 9,583

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