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Doctaforum Medical Events Specialists. Bureau gespecialiseerd in medische congressen en events, Madrid, Spanje
64 news articles found (sort by date, views)
21/10/2014.

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
(Views: 954) See more
21/09/2014.

The Top Ten Questions to Ask Your Online Media Agency


The Top Ten Questions to Ask Your Online Media Agency
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
(Views: 3,181) See more
30/04/2014.

Acceptus Designs Top Fragrances Campaigns


Acceptus Designs Top Fragrances Campaigns
The event agency will be launching campaigns for Puig, Hache, Piazza and Bodybell a few days before Mother’s Day.Acceptus, the Seville-based event organization and coordination company, produces and launches original ...
(Views: 1,214) See more
26/03/2014.

livecube Launches to Kill the Hashtag at Events


livecube Launches to Kill the Hashtag at Events
livecube mobile app for events amplifies social media, driving unprecedented audience engagement and networking through gamification.The event industry continues to grow with the Convention Industry Council reporting that more than ...
(Views: 1,757) See more
11/03/2014.

Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money


Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money
Perhaps the most frequently asked question by entrepreneurs is this: "How do I get funding for my business?"Without any doubt, this is a very valid question. However, it is not ...
(Views: 2,919) See more
25/10/2013.

Flying Solo


Flying Solo
Think you’re ready to start your own meeting and event business? You’ll need to answer these three big questions first.When I started my business in the events industry, I knew ...
(Views: 2,825) See more
10/10/2013.

Fourteen Meetings Technology Trends to Watch for 2014


Fourteen Meetings Technology Trends to Watch for 2014
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
(Views: 123,634) See more
31/08/2013.

2013 Event and Social Network Study – How Does the Meeting and Event Industry Use Social Networks?


2013 Event and Social Network Study – How Does the Meeting and Event Industry Use Social Networks?
amiando, the event registration management and online ticketing software provider, has recently published its 3rd event and social network study.Over the last few years, this study has become a must ...
(Views: 3,589) See more
24/08/2013.

Hertz Renews Title Sponsorship of the British Grand Prix MotoGP at Silverstone


Hertz Renews Title Sponsorship of the British Grand Prix MotoGP at Silverstone
The Hertz British Grand Prix is scheduled to be held at Silverstone from 30 August-1 September.The Hertz Corporation (HTZ) and Dorna Sports have announced that Hertz, the world-leading general use ...
(Views: 2,365) See more
16/08/2013.

An Entrepreneur’s Greatest Fear and How to Deal With It


An Entrepreneur’s Greatest Fear and How to Deal With It
In my previous post, I talked about the second most read and most searched for topic on naijapreneur: branding. In this post, I will be talking about the first most read and ...
(Views: 4,119) See more
08/07/2013.

Brand Creation Strategies 101: the Ultimate Guide


Brand Creation Strategies 101: the Ultimate Guide
The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about it. As ...
(Views: 3,384) See more
07/05/2013.

IMEX Launches New Education Event Geared to Corporate Planners and Senior Executives


IMEX Launches New Education Event Geared to Corporate Planners and Senior Executives
"Exclusively Corporate @ IMEX" uses the Association Day as its model to allow corporate buyers to attend the award-winning trade show whilst also taking part in expertly facilitated education and networking.
(Views: 2,230) See more
06/05/2013.

Faircom Celebrates Five Years as Mobile World Congress Supplier


Faircom Celebrates Five Years as Mobile World Congress Supplier
For the last five years, the company has supplied the show with signage, branding, graphics, advertising services, and sponsor items.Established in Holland in 1998, Faircom is present in several European ...
(Views: 3,407) See more
01/12/2012.

Competitive Strategy: How to Win the Price War


Competitive Strategy: How to Win the Price War
There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other ...
(Views: 7,185) See more
06/10/2012.

Going Native: iPad use is on the rise and event planners see the advantages


Going Native: iPad use is on the rise and event planners see the advantages
It’s no surprise that attendees are using the iPad more than ever at conferences and meetings. Apple sold 11.8 million iPads during the first quarter of 2012, according to apple.com. The device ...
(Views: 4,377) See more
01/10/2012.

ICCA Announces Best Marketing Award Finalists for 51st Congress in Puerto Rico


ICCA Announces Best Marketing Award Finalists for 51st Congress in Puerto Rico
The finalists in this year’s ICCA Best Marketing Award are from Greece, Kuala Lumpur, Taiwan and Holland.A technology-enabled programme designed to turn delegates into destination promoters; how to custom-build a ...
(Views: 2,893) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 5,158) See more
14/09/2012.

Iglöo Creativo Joins Huesca Convention Bureau


Iglöo Creativo Joins Huesca Convention Bureau
On 12 September, the newly established Huesca-based company Iglöo Creativo joined the Fundacion Huesca Congresos, thus following the example of the companies that have already placed their trust in the work of ...
(Views: 2,922) See more
28/05/2012.

Business as Usual as EIBTM Warms Up for 2012 Edition


Business as Usual as EIBTM Warms Up for 2012 Edition
As EIBTM prepares to celebrate its 25th anniversary, Event Planner Spain has spoken to the exhibition’s director Graeme Barnett about the next edition, scheduled to be held from 27-29 November 2012 at ...
(Views: 4,161) See more
10/05/2012.

Twenty Spanish Universities Meet in Granada to Strengthen Strategic Position as Conference and Meeting Promoters


Twenty Spanish Universities Meet in Granada to Strengthen Strategic Position as Conference and Meeting Promoters
From 26-27 April 2012, Granada University hosted the 7th Meeting of University and University Foundation Conference Offices.The Granada University Enterprise General Foundation and OCUE (University and University Foundation Conference Office ...
(Views: 2,528) See more
03/04/2012.

The 2012 Do’s and Don’ts of Hotel Distribution


The 2012 Do’s and Don’ts of Hotel Distribution
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 5,188) See more
20/03/2012.

Successful Branding in Eight Simple Steps


Successful Branding in Eight Simple Steps
What’s the essence of being different (branding)? What does it mean to brand? To brand simply means to position and present your business, product or services in a unique and ...
(Views: 5,280) See more
07/03/2012.

In Times of Crisis Worry about Retaining Your Clients


In Times of Crisis Worry about Retaining Your Clients
Taking about the crisis is like closing the stable door after the horse has bolted. But it is always important to remember that the crisis is still there and, therefore, the question ...
(Views: 5,094) See more
25/01/2012.

Branding Demystified


Branding Demystified
The other day I was asked to provide a perspective on why logos/brands are so important and why people connect with them. The problem with this question is that a logo and ...
(Views: 4,723) See more
31/12/2011.

Event Planner Spain Continues to Improve User Experience


Event Planner Spain Continues to Improve User Experience
Event Planner Spain (eventplannerspain.com) – now Spain’s most visited portal for event planning in Spain and Morocco, with over 250,000 monthly visits and 750 quality suppliers – has launched a number of ...
(Views: 4,582) See more
28/12/2011.

What it Means to be Green


What it Means to be Green
There's no denying it: green has arrived. The greening of the meeting and event industry may be nascent, but sustainability is certainly no longer fringe. In fact, integrating sustainability into ...
(Views: 6,121) See more
13/11/2011.

12+ Meetings Technology Trends to Watch for 2012


12+ Meetings Technology Trends to Watch for 2012
1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
(Views: 22,255) See more
09/11/2011.

Poko Opens in Madrid


Poko Opens in Madrid
The agency reinforces its commitment to co-working and techno-creativity.A stone’s throw away from the Plaza Mayor, Poko’s Madrid headquarters is housed in Utopicus. This multidisciplinary workspace keyed to creative transformation ...
(Views: 2,725) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 7,024) See more
20/09/2011.

Melia Hotels & Resorts Launches New Contest in Facebook


Melia Hotels & Resorts Launches New Contest in Facebook
The winners of the contest will be able to experience Melia's wellbeing tips given during a number of weekend breaks at a selection of the chain's Spanish properties.One of the ...
(Views: 3,200) See more
18/08/2011.

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In


It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
(Views: 4,528) See more
28/07/2011.

Event Planner Spain Partners with eventilo.com to Promote Online Event Registration and Organization Tool


Event Planner Spain Partners with eventilo.com to Promote Online Event Registration and Organization Tool
Event Planner Spain and eventilo.com have just announced an agreement to promote a novel online tool facilitating the online organization of all kinds of events.The Spanish and Moroccan meeting and ...
(Views: 5,672) See more
27/04/2011.

Public Engagement


Public Engagement
Crowdfunding as a strategy seems too good to be true. Raise capital, connect with others and publicize your business, all at the same time. But, it is true, and businesses of all ...
(Views: 5,519) See more
13/04/2011.

Applified


Applified
Recent data from MPI's FutureWatch 2011 indicate that more than 80 percent of meeting professionals are using smart phones and other mobile devices in their jobs. Yet, with this high rate of ...
(Views: 4,922) See more
19/02/2011.

HeBS Best Practices: 2011 Social Media Resolutions


HeBS Best Practices: 2011 Social Media Resolutions
As we welcome 2011, it is safe to say that a presence on Facebook and Twitter with a well-developed social media strategy in place can no longer be ignored. With the beginning ...
(Views: 5,028) See more
18/12/2010.

Really?


Really?
We’ve all seen them: trade show hustlers, squirreling up and down aisles, determined to collect every koosie, coaster and whistle-light keychain—most of which end up in the hotel trash bin anyway because ...
(Views: 5,162) See more
17/10/2010.

AEHCOS Steps up its Online Presence to Reinforce Costa de Sol Tourism Industry


AEHCOS Steps up its Online Presence to Reinforce Costa de Sol Tourism Industry
AEHCOS has redesigned its website, now available in four languages, and upgraded its online booking engine. In addition, it has created a corporate Facebook profile as a first step to reinforcing its ...
(Views: 3,433) See more
13/10/2010.

You Can Go Your Own Way


You Can Go Your Own Way
I just finished my latest book, a list of 10 simple rules for contending with digital technology. While it may be my most mainstream and accessible title yet, I decided to go ...
(Views: 4,913) See more
19/08/2010.

Freeconomics – The Rise of Free or Very Low Cost Meetings and Tradeshow Software


Freeconomics – The Rise of Free or Very Low Cost Meetings and Tradeshow Software
We are going through a major technology transformation - we are moving from shrink-wrapped software to the web as a major means of software distribution. With the price of data storage, computer ...
(Views: 6,902) See more
09/06/2010.

Fourth Edition of Corporate Solidarity Day Scheduled for 23 October


Fourth Edition of Corporate Solidarity Day Scheduled for 23 October
Es.cultura (Eventos + Comunicación) and the Eventos Solidarios Foundation have made an appeal to the country's corporate sector to participate in Corporate Solidarity Day, an event organized by International Co-operation and the ...
(Views: 7,530) See more
08/05/2010.

Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content


Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content
Duplicate Web content is when two web pages with different URLs contain “largely identical content.” These two pages may reside on the same website (internal duplication) or on two different sites with ...
(Views: 9,973) See more
30/01/2010.

IMIC 2010 to Centre on Creating and Managing Successful Products and Powerful Brands


Date of Celebration: 10/02/2010
IMIC 2010 to Centre on Creating and Managing Successful Products and Powerful Brands
The 6th International Meetings and Incentives Conference (IMIC 2010), due to be held at the Megaron Athens International Conference Centre from 10-11 February 2010, has been organized in parallel with the Athens ...
(Views: 8,652) See more
30/11/2009.

Branding Destination


Branding Destination
In an era when everything from water to underwear has a dedicated marketing team, it’s certainly no surprise that destinations are eager to slip themselves into sleek, saleable packages.Riding off ...
(Views: 11,323) See more
23/10/2009.

First Provincial Corporate Paintball Championship in Mijas


First Provincial Corporate Paintball Championship in Mijas
Exploramas and Cadena Ser are organizing the 1st Provincial Corporate Paintball Championship, scheduled to be held at the Mijas Racecourse (Malaga) during the first two weekends of November.Given the current ...
(Views: 8,802) See more
24/09/2009.

Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here


Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here
Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased ...
(Views: 13,314) See more
04/09/2009.

Turespaña to Boost to International Promotion of Paradores


Turespaña to Boost to International Promotion of Paradores
Turespaña and Paradores have signed an agreement with the aim of promoting the Parador network abroad. With a budget of nearly EUR 1.5 million, the United Kingdom, Germany, and Italy will be ...
(Views: 8,528) See more
25/08/2009.

How Highly-Effective Hotel Managers Communicate


How Highly-Effective Hotel Managers Communicate
If someone were to ask me the most important quality of an effective hotel manager, it would be the ability to communicate clearly with hotel staff, superiors, peers, and guests. I believe ...
(Views: 10,930) See more
19/07/2009.

Elena de la Torre New Business and Marketing Director of Rafaelhoteles


Elena de la Torre New Business and Marketing Director of Rafaelhoteles
Elena de la Torre has recently been appointed to the post of business and marketing director of Rafaelhoteles. With this new appointment, the chain aims to reinforce its executive team with an ...
(Views: 8,026) See more
06/07/2009.

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"


Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"
In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
(Views: 11,420) See more
16/04/2009.

Main Market Launches egrips®, Anti-slip Promo Strips for Mobiles


Main Market Launches egrips®, Anti-slip Promo Strips for Mobiles
Main Market, a leading company in promotional and publicity article sales and distribution, has just launched in Spain egrips®, an anti-slip strip designed for mobiles or PDAs allowing companies to put their ...
(Views: 8,799) See more

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