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193 news articles found (sort by date, views)

Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy

Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy 09/07/2008. The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to ...
Views: 15,497

Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here

Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here 24/09/2009. Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased ...
Views: 14,356

What Hot Internet Marketing Topics are on the Minds of Hoteliers?

What Hot Internet Marketing Topics are on the Minds of Hoteliers? 06/09/2007. A Mid-Year 2007 Review as Hoteliers Enter into Budget Planning SeasonMidway through 2007, hoteliers are already planning their marketing budgets for 2008. In the past few months, HeBS has been ...
Views: 14,319

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor 19/12/2007. Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
Views: 13,692

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan 12/01/2009. 1. The Internet: The Ultimate Survival Tool for Hoteliers in 2009The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate ...
Views: 13,564

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy? 30/01/2008. Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
Views: 12,928

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both? 06/11/2009. This Just InI have just heard through the industry grapevine that Expedia has cut off negotiations with Choice Hotels and has removed Choice properties from its sites, which include Expedia.com and ...
Views: 12,647

Budgeting for a Robust Internet Marketing Strategy in 2007

Budgeting for a Robust Internet Marketing Strategy in 2007 19/10/2007. A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
Views: 12,471

New Beach Club at Casanova by Rafael Hotels

New Beach Club at Casanova by Rafael Hotels 15/05/2009. One of Barcelona’s most charismatic hotels has just opened an exclusive seafront beach club, where guests can enjoy luxury facilities during their stay in the city.The Casanova by Rafael Hotels ...
Views: 12,319

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results 24/04/2008. Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
Views: 12,059

Getting Through the Red Tape – Planning events on foreign soil: the good, the bad and the government

Getting Through the Red Tape – Planning events on foreign soil: the good, the bad and the government 18/04/2009. On Jan. 12, Kaj Arnö received an unexpected lesson in international relations and the power of blogging. It was the eve of the 10th annual Linux.conf.au, a weeklong technical conference ...
Views: 11,535

Ocean by H10 Hotels announces the appointment of Oscar Serrano as Sales Manager

Ocean by H10 Hotels announces the appointment of Oscar Serrano as Sales Manager 14/02/2008. H10 Hotels has recently announced the appointment of Oscar Serrano as Sales Manager of Ocean by H10 Hotels, the group’s Caribbean Division. Mr Serrano, who up until now was Managing Director of ...
Views: 11,507

Ten Transformative Meetings Technology Trends for 2015

Ten Transformative Meetings Technology Trends for 2015 14/09/2014. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 11,320

Valentin Sancti Petri Hosts 10th Volkswagen Paddle Tennis and Tennis Tour

Valentin Sancti Petri Hosts 10th Volkswagen Paddle Tennis and Tennis Tour 19/03/2010. The car giant Volkswagen decided to hold its 10th Volkswagen Paddle Tennis and Tennis Tour at the Valentin Sancti Petri Hotel and Convention Centre, a venue it has used before for its ...
Views: 11,224

The Molina Lario’s Café de Bolsa Presents its Christmas Party Menus

The Molina Lario’s Café de Bolsa Presents its Christmas Party Menus 19/11/2007. The Café de Bolsa, located in the central Molino Lario Hotel, has just presented its special Christmas menus for office and private parties.With Christmas just around the corner, the Café ...
Views: 10,940

Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices

Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices 26/03/2008. In the increasingly dynamic online travel industry, hoteliers are challenged with keeping up with changes while also keeping an eye on the fundamentals. What are hoteliers doing to reach their customers on ...
Views: 10,455

In Hospitality, Not All Internet Bookings are Created Equal

In Hospitality, Not All Internet Bookings are Created Equal 13/07/2010. The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
Views: 10,157

CIOMIJAS Begins the Year by Organising a Managerial Skills Development Course

CIOMIJAS Begins the Year by Organising a Managerial Skills Development Course 17/01/2008. The Andalusian Leisure Industry Training Centre will start its training programmes geared to improving the managerial skills of the participants in February. The objective of this initiative, which will be carried out ...
Views: 10,141

Meet Frequently, Live Longer

Meet Frequently, Live Longer 01/05/2009. Every so often our industry proves that it is ahead of the curve. For years we have been preaching the benefits of conferences to the unconvinced and been forced to suffer our ...
Views: 9,916

Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing

Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing 21/05/2009. In the tough year that 2009 is turning out to be for hoteliers, it is crucial to know where every marketing dollar is being spent. When reevaluating marketing plans – as most ...
Views: 9,890

Museum of Flamenco Dancing in China

Museum of Flamenco Dancing in China 02/12/2007. The Museum of Flamenco Dancing formed a part the delegation, organised by Turismo Andaluz Turismo Andaluz and Extenda, which was in China from 18-23 November 2007 to promote flamenco music.
Views: 9,844

De Boer with America’s Cup

De Boer with America’s Cup 03/01/2010. Date of Celebration: 01/02/2010. Three years on, Valencia will again be hosting the America’s Cup. After many changes in the competition’s rules, in the 33rd edition of the event the contenders will use maxi catamarans with ...
Views: 9,820

Filming Generates Revenues in the Region of EUR 3,500,000 for Malaga

Filming Generates Revenues in the Region of EUR 3,500,000 for Malaga 22/05/2009. The promotional actions carried out last year by Malaga Film Office, belonging to the city council's cultural department, have proven to be especially effective.Of the 393 queries received by Malaga ...
Views: 9,771

Malaga Tradeshow and Congress Centre Generates EUR 119 Million for Local Economy

Malaga Tradeshow and Congress Centre Generates EUR 119 Million for Local Economy 22/03/2009. In 2008, Malaga's Tradeshow and Congress Centre registered a turnover of 6.83 million euros, with an incremental sales volume of 35.44 million euros since opening. Likewise, the centre's direct running costs were ...
Views: 9,669

Charming Andalusian Hotels Organises a Fam Trip for Belgium Travel Agents

Charming Andalusian Hotels Organises a Fam Trip for Belgium Travel Agents 11/12/2007. Last November, Charming Andalusian Hotels (HACE) received a group of travel agents, tour operators and journalists from Belgium, who came to familiarise themselves with the province of Cadiz. The five-day programme was ...
Views: 9,422

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,389

What the Heck is Hotel Web Site SEO, Anyway?

What the Heck is Hotel Web Site SEO, Anyway? 11/02/2008. I often wonder how many people truly understand the process of search engine optimization and what it means to have a search engine friendly web site. It seems to me, by the ...
Views: 9,385

Andalucia Sabor Returns this September

Andalucia Sabor Returns this September 04/08/2009. Date of Celebration: 24/09/2009. The second edition of the agricultural and food processing fair, Andalucia Sabor, is scheduled to be held from 22-24 September 2009 at Seville’s Exhibition and Congress Centre (FIBES).Organized biannually by ...
Views: 9,325

De Boer in Barcelona’s Microsoft TechEd

De Boer in Barcelona’s Microsoft TechEd 30/11/2007. Microsoft TechEd, a congress geared to company directors, clients and technology experts alike, was held at the CCIB (Barcelona International Convention Centre) from 1-16 November 2007. The congress’ chief aim was to ...
Views: 9,247

WTM 2007

WTM 2007 15/09/2007. Date of Celebration: 12/11/2007. WTM, the four-day travel industry event bringing together worldwide buyers and sellers from every sector of the industry, will be held in two-month’s time at ExCeL London from 12-15 November. A record ...
Views: 9,177

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide 06/08/2010. Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
Views: 8,963

TTG Incontri-TTI: Italy’s leading B2B Tourism Trade Fair

TTG Incontri-TTI: Italy’s leading B2B Tourism Trade Fair 11/08/2007. Date of Celebration: 12/10/2007. TTG Incontri-TTI, scheduled to take place from 12-14 October 2007 at Rimini’s trade fair complex, is changing to keep apace with new market demands without altering its successful formula. This ...
Views: 8,949

ITB Berlin 2008: Where Global Business Happens

ITB Berlin 2008: Where Global Business Happens 03/02/2008. Date of Celebration: 05/03/2008. Now in its 42nd year, the International Tourism Bourse (ITB), the world’s largest tourism trade show, is scheduled to be held at the Messe Berlin trade show centre from 5-9 March 2008. ...
Views: 8,842

Café de Bolsa Launches its Culinary Programme

Café de Bolsa Launches its Culinary Programme 28/09/2007. The Hotel Molina Lario’s Café de Bolsa (Malaga) will be launching its culinary programme this coming 1 October 2007. During the first week of each month, the Café de Bolsa will be ...
Views: 8,832

Seville Exhibition and Congress Centre Starts to Market New Sustainable Auditorium

Seville Exhibition and Congress Centre Starts to Market New Sustainable Auditorium 20/07/2009. Seville's Exhibition and Congress Centre (FIBES) has a long track record in organizing and staging large governmental and international events with a wide-reaching coverage in the press. Some of the events that ...
Views: 8,775

FIBES to Host 1st Andalusian Cultural Industries Fair

FIBES to Host 1st Andalusian Cultural Industries Fair 02/10/2007. Date of Celebration: 03/12/2007. The 1st Andalusian Cultural Industries Fair (FICA) will be held at Seville’s Trade Show and Congress Centre from 3-4 December 2007. With an exhibition space of more than 7.200m2, there will be ...
Views: 8,688

EIBTM 2007: the World’s Leading MICE Trade Show

EIBTM 2007: the World’s Leading MICE Trade Show 30/10/2007. Date of Celebration: 27/10/2007. EIBTM 2007 (The Global Meetings and Incentives Exhibition), the world’s leading trade show for the meeting, incentive, congress and event industry, is set to have a record number of European exhibitors and ...
Views: 8,466

Mesana Restaurant: a Top-class Culinary Experience

Mesana Restaurant: a Top-class Culinary Experience 21/07/2007. The Hotel Guadalpin Marbella Spa’s “Mesana” is Marbella’s most select luxury restaurant, a fact that has earned it a converted Michelin Star 2007. The restaurant’s chef Ramon Freixa, who has won the ...
Views: 8,463

Gran Hotel Cervantes Opens New Function Rooms

Gran Hotel Cervantes Opens New Function Rooms 14/09/2009. The Gran Hotel Cervantes, a four-star property located in Torremolinos (Malaga), is about to open its new meeting facilities. Renovation work has included the decoration and refurbishment of the hotel’s function rooms, ...
Views: 8,451

User Comments are Travel Products’ Greatest Threat

User Comments are Travel Products’ Greatest Threat 22/08/2007. According to the findings of a recent study entitled “The 2007 Social Media for Brands Report”, conducted by the search conversion agency Tamar, travel products and services suffer most from negative comments ...
Views: 8,432

San Francisco Convention and Visitors Bureau Launches New Foreign Language Pages

San Francisco Convention and Visitors Bureau Launches New Foreign Language Pages 05/08/2009. The San Francisco Convention & Visitors Bureau (SFCVB), in partnership with San Francisco International Airport (SFO), has expanded San Francisco's official travel website to offer essential visitor information and resources in seven ...
Views: 8,402

Guinness Storehouse Offers Free MP3 Audio Guide of Dublin

Guinness Storehouse Offers Free MP3 Audio Guide of Dublin 28/11/2008. In the last 12 months, Guinness Storehouse, the original Guinness brewery which is now a museum, has registered 12,600 downloads of its audio guide, 8.4% of which in Spanish. The podcast audio ...
Views: 8,388

Trends in European Internet Distribution of Travel and Tourism Services

Trends in European Internet Distribution of Travel and Tourism Services 16/07/2007. From 2005 to 2006, European online travel sales increased by as much as 31%, reaching 38.3 billion euros in 2006, with a 15% share of the market, up 12% (29.3 billion euros) ...
Views: 8,370

Exploramas Receives Quality Award

Exploramas Receives Quality Award 05/11/2007. The Regional Government’s department of tourism, commerce and sports has recently honoured the event and adventure providers Exploramas with an award for service quality. In a ceremony held at Seville’s ...
Views: 8,322

Germany Leads the Field in Business Travel Tourism

Germany Leads the Field in Business Travel Tourism 05/05/2008. As shown by the results of statistical surveys, studies and opinion polls, in 2007 Germany became the market leader in business tourism – above all trade fairs and exhibitions, as well as ...
Views: 8,262

Larios Roof Terrace Bar and Restaurant 2007 – Weekly Cultural Programme

Larios Roof Terrace Bar and Restaurant 2007 – Weekly Cultural Programme 28/07/2007. As in previous years, Malaga’s emblematic Hotel Larios is running a varied programme of cultural events during the summer months, including national and international short film screenings and flamenco jazz and bossa ...
Views: 8,260

Exploramas Presents Commitment Project

Exploramas Presents Commitment Project 14/03/2008. Exploramas has recently adapted its business vision in support of the cultural heritage and environment of the areas where the company carries out its activities, adopting different measures to increase the performance ...
Views: 8,258

Malaga’s Trade Show and Congress Centre to Host 2nd Edition of "Celebra Málaga" in November

Malaga’s Trade Show and Congress Centre to Host 2nd Edition of "Celebra Málaga" in November 03/06/2008. Date of Celebration: 28/11/2008. From 28-30 November 2008, Malaga’s Trade Show and Congress Centre will be hosting for the second year running “Celebra Málaga”, a wedding and celebration trade show, which after the success of the ...
Views: 8,258

Spain Aims at Leading the Field in Scientific Tourism

Spain Aims at Leading the Field in Scientific Tourism 29/08/2009. The Spanish government has decided to step up the promotion of the country as a scientific congresses destination, since it considers that there is room for increasing the number of events of ...
Views: 8,239

ICCA Congress attracts record attendance

ICCA Congress attracts record attendance 12/10/2009. Date of Celebration: 07/11/2009. The 2009 annual ICCA Congress & Exhibition taking place from 7-11 November in Florence Italy, officially broke the record for the number of registered attendees. With more than four weeks to go ...
Views: 8,076

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