活动与新闻: 2007

The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to ...
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Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
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H10 Hotels has recently announced the appointment of Oscar Serrano as Sales Manager of Ocean by H10 Hotels, the group’s Caribbean Division. Mr Serrano, who up until now was Managing Director of ...
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1. The Internet: The Ultimate Survival Tool for Hoteliers in 2009The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate ...
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One of Barcelona’s most charismatic hotels has just opened an exclusive seafront beach club, where guests can enjoy luxury facilities during their stay in the city.The Casanova by Rafael Hotels ...
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This Just InI have just heard through the industry grapevine that Expedia has cut off negotiations with Choice Hotels and has removed Choice properties from its sites, which include Expedia.com and ...
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Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
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Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased ...
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Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
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Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
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The iPad is the most recent in the long-running, game-changing innovations from Apple. The Mac brought the widespread use of the mouse to portable computing (1984); the iPod changed how we ...
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A Mid-Year 2007 Review as Hoteliers Enter into Budget Planning SeasonMidway through 2007, hoteliers are already planning their marketing budgets for 2008. In the past few months, HeBS has been ...
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U.S.A. stays top country and Paris and Vienna share number one city destination.The ICCA rankings cover meetings organised by international associations which take place on a regular basis and which ...
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Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
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The car giant Volkswagen decided to hold its 10th Volkswagen Paddle Tennis and Tennis Tour at the Valentin Sancti Petri Hotel and Convention Centre, a venue it has used before for its ...
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Date of Celebration: 12/10/2007

TTG Incontri-TTI, scheduled to take place from 12-14 October 2007 at Rimini’s trade fair complex, is changing to keep apace with new market demands without altering its successful formula. This ...
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Every so often our industry proves that it is ahead of the curve. For years we have been preaching the benefits of conferences to the unconvinced and been forced to suffer our ...
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On Jan. 12, Kaj Arnö received an unexpected lesson in international relations and the power of blogging. It was the eve of the 10th annual Linux.conf.au, a weeklong technical conference ...
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The Andalusian Leisure Industry Training Centre will start its training programmes geared to improving the managerial skills of the participants in February. The objective of this initiative, which will be carried out ...
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The Café de Bolsa, located in the central Molino Lario Hotel, has just presented its special Christmas menus for office and private parties.With Christmas just around the corner, the Café ...
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In the increasingly dynamic online travel industry, hoteliers are challenged with keeping up with changes while also keeping an eye on the fundamentals. What are hoteliers doing to reach their customers on ...
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The Hotel Guadalpin Marbella Spa’s “Mesana” is Marbella’s most select luxury restaurant, a fact that has earned it a converted Michelin Star 2007. The restaurant’s chef Ramon Freixa, who has won the ...
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Perhaps because his background includes a stint as vice president of strategic hotel partnerships at Expedia, Rob Torres, Google’s travel industry director, is understandably excited by the fact that 2007 was the ...
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As shown by the results of statistical surveys, studies and opinion polls, in 2007 Germany became the market leader in business tourism – above all trade fairs and exhibitions, as well as ...
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Date of Celebration: 27/10/2007

EIBTM 2007 (The Global Meetings and Incentives Exhibition), the world’s leading trade show for the meeting, incentive, congress and event industry, is set to have a record number of European exhibitors and ...
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In the last 12 months, Guinness Storehouse, the original Guinness brewery which is now a museum, has registered 12,600 downloads of its audio guide, 8.4% of which in Spanish. The podcast audio ...
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Many hoteliers do not realize how important it is to address the significant change in travel consumer behavior over the past several years, namely the emergence of a new breed of hyper-interactive ...
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According to the findings of a recent study entitled “The 2007 Social Media for Brands Report”, conducted by the search conversion agency Tamar, travel products and services suffer most from negative comments ...
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The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
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The promotional actions carried out last year by Malaga Film Office, belonging to the city council's cultural department, have proven to be especially effective.Of the 393 queries received by Malaga ...
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The Museum of Flamenco Dancing formed a part the delegation, organised by Turismo Andaluz Turismo Andaluz and Extenda, which was in China from 18-23 November 2007 to promote flamenco music.
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After struggling for years to shrug off their reputation for being plain plonk, it seems that the wines of the Jumilla Designation of Origin, produced in Murcia's Vega Alta, are well-deservedly beginning ...
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In 2008, Malaga's Tradeshow and Congress Centre registered a turnover of 6.83 million euros, with an incremental sales volume of 35.44 million euros since opening. Likewise, the centre's direct running costs were ...
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From 2005 to 2006, European online travel sales increased by as much as 31%, reaching 38.3 billion euros in 2006, with a 15% share of the market, up 12% (29.3 billion euros) ...
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I often wonder how many people truly understand the process of search engine optimization and what it means to have a search engine friendly web site. It seems to me, by the ...
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A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
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According to the results of the Study on Ad Spending in Interactive Media in Spain 2007, conducted by Price Waterhouse-Coopers, by the end of 2008 the Internet will become the third most ...
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Last November, Charming Andalusian Hotels (HACE) received a group of travel agents, tour operators and journalists from Belgium, who came to familiarise themselves with the province of Cadiz. The five-day programme was ...
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Exploramas has recently adapted its business vision in support of the cultural heritage and environment of the areas where the company carries out its activities, adopting different measures to increase the performance ...
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Date of Celebration: 01/02/2010

Three years on, Valencia will again be hosting the America’s Cup. After many changes in the competition’s rules, in the 33rd edition of the event the contenders will use maxi catamarans with ...
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Date of Celebration: 12/11/2007

WTM, the four-day travel industry event bringing together worldwide buyers and sellers from every sector of the industry, will be held in two-month’s time at ExCeL London from 12-15 November. A record ...
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Date of Celebration: 28/11/2008

From 28-30 November 2008, Malaga’s Trade Show and Congress Centre will be hosting for the second year running “Celebra Málaga”, a wedding and celebration trade show, which after the success of the ...
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Date of Celebration: 12/02/2008

International Confex, the UK’s leading show for event organisers, will be returning to London’s Earls Court Exhibition Centre from the 12-14 February 2008, bringing together people who organise any kind of event ...
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At the end of September 2007, the Charco Rianez quad biking and motocross track was opened in the Cordovan locality of El Carpio, along with a runway for RC models. With this ...
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On 9 April 2008, TUI Spain’s corporate event division Ultramar Express Event Management announced that it will be taking over First Choice Meetings & Incentives’ MICE business in Spain. This move stems ...
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Date of Celebration: 05/03/2008

Now in its 42nd year, the International Tourism Bourse (ITB), the world’s largest tourism trade show, is scheduled to be held at the Messe Berlin trade show centre from 5-9 March 2008. ...
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The Regional Government’s department of tourism, commerce and sports has recently honoured the event and adventure providers Exploramas with an award for service quality. In a ceremony held at Seville’s ...
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In the tough year that 2009 is turning out to be for hoteliers, it is crucial to know where every marketing dollar is being spent. When reevaluating marketing plans – as most ...
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Date of Celebration: 21/02/2008

BIT and Buyitaly 2008, which are scheduled to be held from 21-24 February at Fieramilano, one of Europe’s most futuristic trade show complexes located in Rho, will have a combined exhibition space ...
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Date of Celebration: 03/12/2007

The 1st Andalusian Cultural Industries Fair (FICA) will be held at Seville’s Trade Show and Congress Centre from 3-4 December 2007. With an exhibition space of more than 7.200m2, there will be ...
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