Event Planner Spain, organisation d'événements en Espagne et Maroc Idées et ressources pour événements et réunions en Espagne et Maroc
Over 1,700,000 page views in December
Newsletter (15,000+ abonnés) Event Planner Spain mobile version RSS Event Planner Spain
Demande de devis gratuit | Annoncez-vous Inscription
 Recherche d'Hôtels
 et lieux de réunion
 Recherche d’Agences
Event Planner Spain, organisation d'événements en Espagne
Catégories prestataires
Atlanta Viajes. DMC et OPC expérimenté pour congrès, conférences et événements dans toute l'Espagne
Fitur 2015

International Tourism Fair in Spain, Madrid (IFEMA) 28 January - 1 February
Madrid (IFEMA) 28 Jan - 1 Feb

Articles intéressants
Ten Transformative Meetings Technology Trends for 2015 Ten Transformative Meetings Technology Trends for 2015 ...
Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website Adaptive vs. Full Responsive Design in Hospitality: How ...
More than Fun and Games More than Fun and Games ...
How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty How Dynamic Content Personalization Maximizes Website Revenues and ...

Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability?

Envoyer cette nouvelle a un ami
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability?Today, more than ever before, hotels need the exposure and marketing power that only the Internet can provide from a cost-effectiveness standpoint. Your website may look great, but can Internet searchers find it through generic search?

Obviously, your website needs to be seen before it can begin to do its job. This requires a good search engine plan to expose your site to Internet visitors. More than 70% of hotel guests search the Internet to find a hotel before booking a room. Everyone is familiar with the term, search engine optimization, but SEO is a very broad expression, which represents several important elements necessary for generic search.

SEO includes site design which conforms to search engine guidelines, suitable site navigation, a good link strategy and deployment, proper site code development, and, most importantly, keyword-rich site content (text). Without these things, your site may be attractive and contain all the details of your hotel, but it could also be totally ineffective in generic search.

Some website marketers attempt to bypass poor site design by telling you that search engine optimization is simply keyword and search engine submission. The unfortunate truth is that a hotel website’s design, navigation, links, code, and content must all be compatible with search to begin with. Making certain that all these design elements are correct is the first, most important, step in getting acceptable generic search results.

Search Engine Spiders
A search engine spider is a program or automated script that visits web pages and makes a copy of the source code for later processing and indexing by the search engine. Search engines don’t always enter your site from the home/index page; in fact, every page should be designed as a possible entry point. This is why every hotel website needs a site map to enable spiders to crawl all available pages.

Please keep in mind that a search engine spider does not "see" your site the same way as an Internet user does. It only sees the source code within the hidden portion of your site and the text content in the visible part of the site; no images, no graphics, only text. To the untrained eye, the source code is gibberish, but it’s totally critical to your site. This adds yet another significant factor to the design and development of your website.

Another important factor in search engine algorithms is the order in which they index the text and links on your site; those within the body of a page are given higher priority. Yet, we see many hotel websites, with text written by techies or individuals unfamiliar with the methods for creating searchable and compelling sales text. Content is still king. The text on your website is totally essential to its ability to be found by generic search and to drive visitors to your booking page.

It is always a good idea to make sure that each page on your site is no larger than 100KB. MSN-Live and Ask don’t index body text larger than 102KB. No matter how little or how much you spent to develop your site, these elements are extremely important.

The fact is that your hotel’s location is equally as important as your facilities and service. People first choose a location before selecting a hotel within that location. Location information includes attractions, major businesses, popular dining and shopping areas and local activities all boost your site’s generic search ability.

There are many good hotel website developers anxious to do business with you, but the same way guests will buy your rooms based upon value-received, and not price alone, this is the same way you should seek a site developer. Please don’t accept the simplistic view that all you need is an attractive website describing the facilities and services of your hotel. There’s a lot more involved to develop a functional website.

People familiar with my articles realize that I usually avoid going into this kind of technical detail; after all, I am a hotel marketer, first and hotel website developer, second. But, I did, in this case, partly out the frustration I feel when I see hotel websites, which look attractive, but are not functional from a search and/or sales viewpoint.

Most Common Generic Search Inhibitors
After viewing literally hundreds of hotel websites, we have found the following most common website design errors:
  • Poor planning of the overall design and lack of functionality of the site.
  • Failure to include effective Title and Description Tags.
  • Poorly conceived navigation and lack of sufficient keyword-rich body text (content).
  • Lack of code attributes and keyword phrases.
  • Lack of heading tags in paragraph hierarchy.
  • Lack of sufficient location and attractions information.

Stephen Covey states, in his top-selling book Seven Habits of Highly Effective People, "Begin with the end in mind". This should be a factor whether or not you are looking to have your existing website optimized or considering a totally new one. In this case, beginning with the end in mind means employing a site developer who will take ownership and responsibility for the reservations performance of your site.

Neil Salerno, CHME, CHA
Hotel Marketing Coach
Email: NeilS@hotelmarketingcoach.com
Comment on this news item
Name     Email

Tags, event suppliers: Activities  Design  Facilities  Hotels  Marketing  Rooms  Tags, news section: Activities  Booking  Business  Code  Design  Hotel  Internet  IT  Marketer  Marketing  Planning  Reservations  Sales  Strategy  Web 

Glossary, news section: CHME  Location  SEO  SITE 

Number of views of this article: 10,646

Rechercher tout
Accès Membres
nom d'utilisateur
mot de passe
Andalusí Club. Voyages incentives et team building sur mesure pour entreprises en Espagne et au Nord de l'Afrique, agence de voyages, voyagiste et organisation professionnelle de congrès (OPC)
Visionarea. Production audiovisuelle pour l'événementiel à Madrid et à Barcelone, Espagne
TurEvent. Organisation complète d’événements, congrès, foires-expositions, salons et tours culture à Tolède, Castille-La Manche et Madrid, Espagne
Palacio de Ferias y Congresos de Málaga. Palais des expositions et congrès à Malaga, centre de réunions à Malaga, Andalousie
Hotel Barceló Marbella. Hôtel d'affaires et de congrès de 4 étoiles à Marbella, Málaga, avec centre de congrès entièrement équipé

À propos de nous | Annoncez-vous | Contacter | Légal | Glossaire | Plan du site
Si vous planifiez un événement en Espagne ou au Maroc, prenez contact avec nous ou directement avec les
500 prestataires de qualité sur notre portail pour des devis gratuits, sans obligations et sans commissions.

Avec plus de 1,500,000 de pages vues et 1,000 demandes de devis par mois, Event Planner Spain est actuellement le portail le
plus visité pour l'organisation événementielle en Espagne, disponible en huit langues et avec des visites de plus de 160 pays.
Si vous offrez des services pour événements en Espagne ou au Maroc, inscrivez-vous et profitez de nos promotions actuelles.
Si vous souhaitez annoncer sur notre portail, contactez-nous pour une proposition intéressante.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Espagne
© Copyright Event Planner Spain 2006-2015
Tel. +34 952 294 327


Dernière prestataire

ALBUFERA&SERVICES. Sorties d'entreprise, show cooking, activités de team ...
Discover Beautiful Mogador with Across Morocco

Dernière promotion

Discover Beautiful Mogador with Across Morocco ...
Indigo DMC Group Picks Up Awards at 35th Edition of FITUR

Dernière actualité

Indigo DMC Group Picks Up Awards at 35th ...
Sultana Royal Golf. Hôtel avec restaurant gastronomique pour incentives au bord du lac de Ouarzazate, Maroc

Prestataire aléatoire

Sultana Royal Golf. Hôtel avec restaurant gastronomique pour ...
Prepare to meet with success in November, December and January

Promotion aléatoire

Prepare to meet with success in November, December ...
Super-Fast Mobile Phones Soon to Be a Reality

Actualité aléatoire

Super-Fast Mobile Phones Soon to Be a Reality ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter