Event Planner Spain, organisation d'événements en Espagne et Maroc Idées et ressources pour événements et réunions en Espagne et Maroc
Internet leaders: July 5,394,846 page views
Newsletter (15,000+ abonnés) Event Planner Spain mobile version RSS Event Planner Spain
 Recherche d'Hôtels
 et lieux de réunion
 Recherche d’Agences
 Évènementielles
 Prestataires
 Événementiels
   Services
Event Planner Spain, organisation d'événements en Espagne
Toutes les catégories
Bcn+sweet. Boîtes personnalisées de bonbons, chocolats ou fruits secs pour cadeaux d'entreprise et merchandising
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

Articles intéressants
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
As Technology Changes Events, These Five Things Will Likely Stay the Same As Technology Changes Events, These Five Things Will ...
Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs Dynamic Rate Marketing – Hotelier’s Powerful New Weapon ...
How can my company successfully market its content? How can my company successfully market its content? ...

Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts

Envoyer cette nouvelle a un ami
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanutsJust a few months ago, there were endless articles proclaiming that social media would revolutionize hotel marketing on the Internet. Well, that hasn’t happened. The very thought of having the ability to communicate, one-on-one, with millions of consumers made many hotel marketers drool with anticipation. I’m sure this was met by equal excitement from the social media community; just think about all that potential advertising money.

The uniqueness of social media is that it features user-generated content, but, therein lays its fallacy. This means no one can manage or impact its content. Now, don’t get me wrong. I think the whole Web 2.0 movement is very exciting, but I have yet to see a practical program for individual hotels with the one exception of using travel-focused social media sites, like TripAdvisor.

TripAdvisor has been aggressively refining its product to better serve the travel industry. At a recent conference, I encouraged hoteliers to embrace travel-focused social media but, for now, disregard sites like Facebook, MySpace, YouTube and other general media; leave those to hotel franchises with the need for promoting their brands.

The reaction came as expected, several people in the audience represented general social media sites. I knew some of them would not be too pleased with my statement. But, I stand by that advice until someone is able to provide a clear strategy for individual hotels to comfortably tap into the general social media market. Until then, TripAdvisor and other travel-focused sites like it are perfect for hoteliers.

Don’t Complicate a Simple Task
For me, it all began some time ago with an article, written by a web marketing company, which asserted “Do you know what people are saying about your hotel on the Internet?” That company even offered to monitor social media for individual hotels, as if a comment made on FaceBook would or could impact your hotel.

Instead of hiring a service to do this simple task, or worse yet, trying to do it yourself, take advantage of the growing number of free monitoring tools.

A quick way to start is to set up a free Google Alerts account for your hotel. It will search news, blogs, video, and more for your hotel name, then email the results to you. But, don’t get too excited, comments made about individual hotels on general social media are pretty rare. TripAdvisor is way ahead of the curve; they include the option of creating a free RSS feed to keep you up-to-date on any comments made about your hotel. Paying for someone to monitor social media for your hotel is really pretty silly.

Travel-Focused Social Media
There are only a handful of travel-focused social media sites and TripAdvisor is certainly the most prominent. The data shows that many travelers use TripAdvisor to either ratify their choice of a hotel or to find a hotel. User-generated comments made by actual travelers certainly have convincing veracity with consumers. This is the magic of Trip Advisor’s success.

When TripAdvisor was first launched, I predicted doom and gloom for our industry; I imagined piles of “dirty laundry” being exposed online for the world to see. I could not have been more wrong. In fact, TripAdvisor reports an estimated 80% of all comments are positive rather than negative. Who would have thought that?

One of the contributing factors to their success is the nature of the travelers they serve. Once a traveler selects a destination, his or her next and very important decisions are transportation and a where to stay. In the ‘ole days, many people called their favorite travel agent who often gave recounts of their personal travel experiences. It made travelers very comfortable with their travel decisions.

With the Internet, travelers are seeking the instant gratification of booking airline and hotel, in real time, through their computer. Travel-focused social media allows consumers to “get the scoop” about the facilities and service of hotels they don’t know, from other travelers, online and in real time.

How You Can Use TripAdvisor
More and more hotels are now adding traveler comments on their own proprietary hotel websites. Try using “As seen on TripAdvisor” along with those testimonials; this is especially helpful if you have a long stream of positive comments on the TripAdvisor site. Generally, travelers will check your site before they check TripAdvisor. This adds validity to your listed testimonials.

Obviously you will want to post an answer to any negative comment on TripAdvisor, but be careful with your response; you can make matters worse. Every hotel stumbles occasionally, a properly worded response can convert a negative comment into a positive one for your hotel.

There is currently a subjective dispute over whether or not to post a response to positive comments as well. It is probably a good idea, but I believe the same caution needs to be applied. Thanking consumers for their nice comments is always a good idea.

If you have money in your budget, it sure can’t hurt to advertise on TripAdvisor. Advertising on general social media doesn’t have the same impact for individual hotels; its interests are way too broad.

This economy is going to be tough for some time to come; there’s no end in sight yet. Travel-focused social media offers free promotion of your hotel; learn how to use it. To me, TripAdvisor is the best thing since peanuts.

Contact:
Neil Salerno, CHME, CHA
Hotel Marketing Coach
Email: [email protected]
Comment on this news item
Name     Email

See more Neil Salerno news
See more social media news
See more internet marketing in the hospitality industry news

Tags, event suppliers: Advertising  Computer  Facilities  Hotels  Marketing  Media  Shows  Video 

Tags, news section: Advertising  Airline  Audience  Booking  Budget  Computer  Facebook  Free  Google  Hotel  Hoteliers  Internet  IT  Marketing  Media  Promotion  Social  Strategy  TripAdvisor  Web  Youtube 

Glossary, news section: CHME  Conference  Online  Post  RSS  RSS feed  SET  SITE  Social media  Stand  Travel agent  User-generated content  Video  Web 2.0 

Number of views of this article: 7,918

Rechercher tout
Loading
Newsletter
Prestataires
Accès Membres
nom d'utilisateur
mot de passe
Team4you.es. Organisation activités sportives, team building, événements, sorties d'entreprise et fêtes à Marbella, Costa del Sol, Andalousie, Espagne et Portugal
Flavour Machinery. Fun Food pour événements et fêtes: pop corn, barbes à papa, hot-dog, granités etc.
Barcelona Helicopters. Vols en hélicoptère, héli-taxi, tours en hélicoptère à Barcelone et partout en Espagne
Alma Events & Design. Organisation sur mesure d'événements, fêtes, mariages et expériences uniques à Grenade, Andalousie, Espagne
Hotel PYR Marbella. Hôtel de conférences et golf à Puerto Banus, Malaga, Espagne

 
À propos de nous | Annoncez-vous | Contacter | Légal | Glossaire | Plan du site
Si vous planifiez un événement en Espagne ou au Maroc, prenez contact avec nous ou directement avec les
500 prestataires de qualité sur notre portail pour des devis gratuits, sans obligations et sans commissions.

Avec plus de 4,000,000 de pages vues et 1,000 demandes de devis par mois, Event Planner Spain est actuellement le portail le
plus visité pour l'organisation événementielle en Espagne, disponible en huit langues et avec des visites de plus de 160 pays.
Si vous offrez des services pour événements en Espagne ou au Maroc, inscrivez-vous et profitez de nos promotions actuelles.
Si vous souhaitez annoncer sur notre portail, contactez-nous pour une proposition intéressante.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Espagne
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

Simplycakes. Simplycakes, création de gâteaux de mariage, anniversaires, fêtes, premières communions et événements à Grenade, Malaga, Jaen, Almeria, Andalousie

Dernière prestataire

Simplycakes. Simplycakes, création de gâteaux de mariage, anniversaires, ...
Wedding Promotion at the Hilton Buenavista Toledo

Dernière promotion

Wedding Promotion at the Hilton Buenavista Toledo ...
Exit Audiovisuals at Barcelona Maritime Museum Fashion Show

Dernière actualité

Exit Audiovisuals at Barcelona Maritime Museum Fashion Show ...
Café de Chinitas. Restaurant et tablao spectacle de Flamenco, près du Palacio Real dans le centre de Madrid

Prestataire aléatoire

Café de Chinitas. Restaurant et tablao spectacle de ...
Corporate Wine Tourism J. Miquel Jané Winery – Penedes

Promotion aléatoire

Corporate Wine Tourism J. Miquel Jané Winery – ...
Fira Palace Hotel Used as Feature Film Location

Actualité aléatoire

Fira Palace Hotel Used as Feature Film Location ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter