Event Planner Spain, organisation d'événements en Espagne et Maroc Idées et ressources pour événements et réunions en Espagne et Maroc
Internet leaders: March 3.425.442 page views
Newsletter (15,000+) Event Planner Spain mobile version RSS Event Planner Spain
 Recherche d'Hôtels
 et lieux de réunion
 Recherche d’Agences
 Évènementielles
 Prestataires
 Événementiels
   Services
Event Planner Spain, organisation d'événements en Espagne
Toutes les catégories
Cortijo la Fe. Domaine hôtel de charme et bains arabes pour mariages intimes, séminaires et colloques à Montefrio, Grenade, Espagne
IMEX 2014

Frankfurt, 20-22 May 2014: the worldwide exhibition for incentive travel, meetings and events
Register now for IMEX 2014
Frankfurt 20-22 May

The Meetings Show

Register now for The Meetings Show<br/> <b>Olympia, London 8-10 July 2014</b>
Register now
Olympia, London 8-10 July

Articles intéressants
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor The Top 10 Questions Hoteliers Should Be Asking ...
Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You! Geofencing, Proximity Sensing and iBeacons: Coming to an ...
Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money Business Funding Checklist: 9 Brutal Facts You Shouldn’t ...

The Greatest Hotel People I Have Never Met… and the lessons I learned from them

Envoyer cette nouvelle a un ami
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
The Greatest Hotel People I Have <i>Never</i> Met… and the lessons I learned from themWriting articles, as often as I do, has opened up a completely new world of communication for me. I truly value the wonderful feedback and encouraging comments I have received from the many great hoteliers that I have never met. My writings have allowed me to communicate with hoteliers running every type of hotel, large and small; corporate, convention, and resort; in so many markets throughout the world.

I am thankful to have had so many of my writings published in online and print publications around the world. I truly believe that we all learn and progress through the process of communication and through the expression of our knowledge, experiences, and beliefs. Remember, "Be who you are and say what you feel… for those who mind, don’t matter and those who matter, don’t mind."

The Internet is the perfect conduit for hoteliers to communicate with each other and with the guests that we serve. It gives us the ability to expose our hotels to the global travel marketplace easily and affordably. During the past few years, we all learned that it is necessary to use new marketing methods and practices in order to be effective in this unique online marketplace; many traditional hotel marketing practices do not apply to the Internet.

When looking back, it makes me realize how much our industry has changed since I entered it in the late 60’s; it made me realize that the quality of one’s experience, and what we learn, is far more meaningful than the length of one’s career; many hoteliers just do not accept change. Rapid changes, in the way we do business in the hospitality industry, have forced good hoteliers to embrace the Internet, communicate, and learn new techniques.

I have learned so much from the great people in our industry; lessons learned from reading their articles, getting reader feedback from my articles, and hearing hotelier’s concerns. The message here is that our natural ability to learn from one another is essential to our progress.

Lessons Learned
With the increasing speed of connections to the Internet, I find myself changing my view of flash elements on hotel web sites. Download speeds have increased dramatically and it now makes some uses of flash and movement practical for hotel web sites. I still caution about the excessive use of flash; remember, search engines still cannot read flash. Entire sites made with flash are still taboo for hotels. It may look cool, but it makes your hotel virtually invisible on the Internet.

I hear from hoteliers, every week, who express frustration and disappointment with their web site and its failure to perform to their expectations. It is all too common to see hotel web sites designed by companies that have no clue about hotel sales and marketing, have a lack of understanding how generic search works, or even worse, over-charge hoteliers for their services.

There are several good hotel Internet marketing firms, which can do an excellent job of developing business for hotels on the Internet. Look for hotel marketing experience, not just with the salesperson representing the company, but also with the person who will do the designing and marketing of your site. The return-on-investment for a well-designed site is quick and certain.

Web 2.0 Dialogue
Perhaps the most notorious topic continues to be the current and future role of Web 2.0 social media in hotel marketing. Many hotel marketers stay mesmerized by the huge numbers that the Web 2.0 movement has generated, although some experts feel that the popularity of web 2.0 has already peaked. They see news, movies, even political statements wildly viewed by millions of people and they salivate about the marketing possibilities for our industry.

I got into the mix when I wrote a couple of articles, in response to several I read, which featured proposals to "monitor the Web 2.0 social media to see what consumers are saying about your hotel on the Internet". The arrogance of this statement immediately struck me. A service like this might be helpful for hotel brands with national or international implications, but a waste of time for individual hotels.

It is hard to imagine that there would be significant user-generated comments published on general social media sites, targeting an individual hotel; assuming that any significant number of people would ever read them. Hotels may be a primary subject on the minds of hoteliers, but that is hardly true for the public as a whole.

There is no doubt that general social media is a boon to normal retail sales; items or services of interest to the general consumer. Hotels, however, are reactive sales entities; consumers have little interest in our products unless they have a reason to travel and need a place to stay.

On the other hand, every hotel should be monitoring travel social media like TripAdvisor.com, but the most one can do is to post an answer to any negative comment in response. The fact is that the vast majority of consumer comments on TripAdvisor are positive. Checking the few travel social media sites can, and should be, done by every hotel.

The Internet is Still Evolving
One of the advantages of spending hours on the Internet to analyze hotel web sites is that it gives me the ability to see some of the unique and creative techniques used by knowledgeable designers. Unfortunately, I also get to expose the marketing errors and poor design techniques of web site developers who do not understand online hotel marketing.

As the Internet evolves, we need to adjust and change with it. As hoteliers realized the magic of generic search to populate hotel web sites, we mastered keyword search and created link strategies to capture new site visitors. But search is only half the job. Recently, I proffered a new area of concentration, which I call Hotel Website Design 2.0.

By any name, Design 2.0 places an emphasis on the “sales” design of hotel web sites to convert more visitors into reservations. This involves the writing of site text and image placement emphasizing the three primary sales factors of location, facilities, and area attractions; what a site says and how it says it. These are the primary selling principles for hotels, online or offline.

Hotel web site designers that simply present the hotel’s facilities, amenities, and services, with little mention of the hotel’s location and area business/leisure attractions just do not understand hotel marketing. As I have said many times before, with few exceptions, consumers decide to visit an area, then choose a place to stay. It matters little if the hotel is truly amazing if it is not located near to where they want or need to be.

To borrow a technique from web 2.0 social media, we suggest that hotels begin to include guest comments and the means to add comments, to their sites.. At checkout, the front desk can then direct guests to the hotel site to complete a comment card; for management review and later a posting on the web site. Comments posted on TripAdvisor or other social sites can even be labeled “as seen on TripAdvisor.com”; further satisfying consumer desire for third-party endorsements.

Learn From the Experiences of Others
Communication is the key to progress and innovation. I strongly suggest that every hotelier subscribe to a few of the many great online sites with articles specifically published for hoteliers. Whether or not you agree with the writer, you will benefit from digesting a different viewpoint. Our industry is constantly evolving and changing, we can all learn from each other.

Contact:
Neil Salerno, CHME, CHA
Hotel Marketing Coach
Email: NeilS@hotelmarketingcoach.com
Comment on this news item
Name     Email

See more Neil Salerno news
See more internet marketing in the hospitality industry news

Tags, event suppliers: Design  Facilities  Hotels  Marketing  Media 

Tags, news section: Business  Communication  Consumer  Design  Flash  Hospitality  Hotel  Hoteliers  Innovation  Internet  IT  Management  Marketing  Media  Quality  Reservations  Sales  Social  TripAdvisor  Web 

Glossary, news section: CHME  Convention  Corporate  Feedback  Hospitality industry  Location  Offline  Online  Post  SITE  Social media  Targeting  Web 2.0 

Number of views of this article: 6,259

Newsletter
Prestataires
par (1) mot cléf
Actualité
par (1) mot cléf
Rechercher tout
Loading
Accès Membres
nom d'utilisateur
mot de passe
Andalusí Club. Voyages incentives et team building sur mesure pour entreprises en Espagne et au Nord de l'Afrique, agence de voyages, voyagiste et organisation professionnelle de congrès (OPC)
3n1. DMC, Agence événementielle et d'incentives, destinations Valence Espagne
Hacienda Zorita. Hôtel spa et cave à vin oenotourisme événements et incentives a Valverdon, Salamanca, Espagne
Gallery Hotel . Hôtel d'affaires et banquets Barcelone Espagne
Boutique-Hotel Varadero. Boutique-hôtel à Zahara de los Atunes, Cadix, Espagne, avec restaurant et des espaces pour mariages, fêtes, réunions et incentives

 
À propos de nous | Annoncez-vous | Contacter | Légal | Glossaire | Plan du site
Si vous planifiez un événement en Espagne ou au Maroc, prenez contact avec nous ou directement avec les
650 prestataires de qualité sur notre portail pour des devis gratuits, sans obligations et sans commissions.

Avec plus de 3,400,000 de pages vues et 1,000 demandes de devis par mois, Event Planner Spain est actuellement le portail le
plus visité pour l'organisation événementielle en Espagne, disponible en huit langues et avec des visites de plus de 160 pays.
Si vous offrez des services pour événements en Espagne ou au Maroc, inscrivez-vous et profitez de nos promotions actuelles.
Si vous souhaitez annoncer sur notre portail, contactez-nous pour une proposition intéressante.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Espagne
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

360Experience. Service personnalisé achats VIP places billets événements sportifs et concerts au tour du monde

Dernière prestataire

360Experience. Service personnalisé achats VIP places billets événements ...
Exclusive Promotion at the Hotel Ibersol Antemare in Sitges

Dernière promotion

Exclusive Promotion at the Hotel Ibersol Antemare in ...
Marta Macias Bou New Tourism Manager of Las Rozas Village

Dernière actualité

Marta Macias Bou New Tourism Manager of Las ...
SETpro . Organisation d

Prestataire aléatoire

SETpro . Organisation d'événements, expositions et célébrations et ...
Weekend Wine and Spa Break in Penedes

Promotion aléatoire

Weekend Wine and Spa Break in Penedes ...
Hoteliers, Don’t be fooled by the Web 2.0 Hype

Actualité aléatoire

Hoteliers, Don’t be fooled by the Web 2.0 ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2014 – Frankfurt 20-22 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter