Event Planner Spain, organisation d'événements en Espagne et Maroc Espaces et prestataires événementiels en Espagne et au Maroc
Last month: 1,300,000 page views
Demande de devis gratuit | Annoncez-vous Inscription
 Recherche d'Hôtels
 et lieux de réunion
Event Planner Spain, organisation d'événements en Espagne
Catégories prestataires
Las Rozas Villlage. Expérience Shopping: Las Rozas Village Madrid, shopping outlet de luxe idéal pour événements corporatifs, Espagne
ibtm 2016, Barcelona

 Exhibiting at ibtm world, global event for meetings and events, Barcelona 29th November - 1st December 2016

Articles intéressants
Ten Transformative Meetings Technology Trends for 2015 Ten Transformative Meetings Technology Trends for 2015 ...
pinkCornerR pinkCornerI

Are You an Internet Believer…If Not, Why Not?

Envoyer cette nouvelle a un ami
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Are You an Internet Believer…If Not, Why Not?If you are already a believer, your web site is now one of your hotel’s most robust revenue producers; in many cases, producing a third or more of total room revenue; with many hotel sites producing much more. If your site is not producing a good level of business, you’re probably having difficulty believing in the great power of the Internet. Or worse, you may be a believer, but don’t know whether or not your site is producing business as it should.

Don’t despair; most times all it takes is some changes in your site’s design and a good Internet promotion strategy. The good news is that the return-on-investment from making your site a producer can be overwhelmingly quick. And, it’s never too late to become a major Internet player in your marketplace.

In spite of this, it’s surprising that there are so many hotel web sites which are still dysfunctional and under-utilized when it takes so little to improve them. You may be one of the many hoteliers that were burned by an incompetent web designer; you probably have a web site, which looks great, but produces poorly. This is not uncommon. All those designers that built online brochures instead of search-compatible and sales-driven web sites are being exposed by their sites’ lack of production.

There are differing viewpoints, among web site designers, how best to design a hotel web site. There are those who feel flash elements, jazzy colors, and morphing images are cool; these designers measure a web site’s success by how nice it looks (online brochures). Then, there are those who believe that lots of images can replace well-written text content, but that’s wrong too. The worst designers believe that search engine optimization and other marketing efforts can compensate for a poorly designed web site; that’s dead wrong.

Brochure-style designs, which look good but ignore search engine guidelines and sales content requirements, almost always, fail to produce acceptable levels of business.

The fact is that the basic rules, regarding the design of a hotel web site, are quite different than other types of retail sites. It’s amazing that there are so many web site designers that lack the knowledge and experience to build a hotel web site which is search-compatible and sales-driven.

Building a web site is easy, but building an effective site takes knowledge of the subtleties of how search engines work and how people find, select, and book hotel rooms. Hotel and Internet marketing knowledge is crucial. A hotel web site design needs to conform to search engine requirements and it needs to have the necessary sales text content to convert visitors into reservations.

Eliminate Guess-Work & Assumptions
One of the wonderful features of web site design and marketing is the fact that it is almost entirely accountable. Virtually every page and section of your web site can be measured for its effectiveness; this is a marketer’s dream. Every page can be measured and adjusted to produce maximum results; that’s impossible to do with other forms of marketing.

Don’t be satisfied with simply knowing how many visitors your site receives. Who cares about the number of site visitors, if your site is not converting visitors into reservations? If your web master doesn’t provide you with data about your site, there is a good, simple, and free measurement tool available through Google. It’s called Google Analytics. All you need do is to create a Google account. With Analytics, you can measure many aspects of your web site’s effectiveness; such as visitor sources, most popular pages, results of organic search, and how many visitors are converted into reservations. Knowledge is power.

Don’t be one of those managers or owners, who have no clue whether or not your site is producing business. Marketing your hotel on the Internet is too important to ignore.

Make Your Web Site Designer Accountable for Results
Designing a site to be compatible with organic search requirements is very important to building your site’s long-term productivity and popularity. Ignoring these requirements is one of the more common errors in site design. It’s all too common to hear web site designers blame poor site results on the owner’s failure to use pay-per-click advertising. That’s a lot of smoke; PPC has nothing to do with organic search.

Pay-per-click should be a temporary measure; it’s a good kick-start for new or newly revised sites. There can be substantial rewards from using PPC in major markets, but, if a site is properly designed, natural or organic search will take effect in 120 to 180 days. Key words/phrases must be incorporated into the text content of your site; this is the primary difference between creating an online brochure and designing a functional web site.

Getting visitors to your site is essential, but, remember; that this is only half the job of your web site. The second, equally important, role is to convert visitors into reservations.

Site Content Can Work Wonders
“What your site says, and how it says it, is a critical part of hotel web site design”. The majority of hotel searches on the Internet are destination-based. So, why is it then that so many designers place so little information about the hotel’s location in their designs? A hotel’s location is much more than just the hotel’s address. Location information is the most important text on your site.

No one expects visitors to read every word on every page of your site, therefore, information should be written in hierarchy format; most important first and so on. Bulleted lists are helpful, but they should not be over-done. Don’t simply describe your hotel; describe what makes your hotel different than others in your competition set and this includes your location.

Review the images on your site; out-dated and poor images should be replaced. Digital photography is not expensive and good images draw the eye and add credibility to the text content. Although images are important and enhance your site, they cannot replace properly written text. Search engines can only see text; this makes properly written text critically important to populate your web site.

Check Your Site’s Navigation Theme
Tell your site designer to stay away from navigation buttons which have text within an image. It looks cool, but search engines cannot “see” text within images. Keep your navigation theme simple; drop-down menus and using non-hotel terminology is poor technique. Visitors should not have to “learn” how to navigate your web site.

All these flashy attempts to jazz-up your site is often “smoke & mirrors” to cover-up poor site design techniques and a lack of hotel marketing knowledge.

Don’t Let Your Site Designer “Junk-up” Your Web Site
There is absolutely no good reason to place outbound links on your home page or other such frivolities such as a “today’s weather” or other forms of unnecessary entertainment features. The purpose of your home (landing) page is to generate enough interest to encourage visitors to drill-down to the rest of your site; don’t encourage visitors to leave your site.

Designing a functional web site is like sculpting an elephant; just chip-away anything that doesn’t look like an elephant. On a web site, eliminate anything which can detract from the hotel information gathering and selection process; there’s no room for fluff on your site.

If you are not yet a believer in the enormous sales power of the Internet or if you have been disillusioned by poor results from having a dysfunctional web site, you should educate yourself to the wonders of hotel marketing on the Internet. 2008 promises to be another traffic record-breaker.

Neil Salerno, CHME, CHA
Hotel Marketing Coach
Comment on this news item
Name     Email

Tags, event suppliers: Advertising  Design  Entertainment  Marketing  Photography  Rooms  Tags, news section: 2008  Advertising  Analytics  Business  Competition  Design  Digital  Flash  Free  Google  Hotel  Hoteliers  Internet  IT  Marketing  Photography  Promotion  Reservations  Sales  Strategy  Traffic  Web 

Glossary, news section: CHME  Entertainment  Location  Online  Organic search  PPC  SET  SITE 

Number of views of this article: 9,307

Rechercher tout
Accès Membres
nom d'utilisateur
mot de passe
Go4it Events. Agence événementielle et wedding planner à Altea, Costa Blanca, Alicante, Valence, Malaga et Barcelone
Palacio de Ferias y Congresos de Málaga. Palais des expositions et congrès à Malaga, centre de réunions à Malaga, Andalousie
Hotel Hesperia Tower. Hôtel et centre de congrès à Barcelone, Espagne, avec un auditorium et 21 salles de réunion de plain pied
Visita, Curso y Degustación en la Bodega J. Miquel Jané (Penedés). Vignoble pour séminaires d’entreprise, tours et dégustation de vins au Penedes, Espagne

À propos de nous | Annoncez-vous | Contacter | Légal | Glossaire | Plan du site
Si vous planifiez un événement en Espagne ou au Maroc, prenez contact avec nous ou directement avec les
500 prestataires de qualité sur notre portail pour des devis gratuits, sans obligations et sans commissions.

Avec plus de 1,000,000 de pages vues et 1,000 demandes de devis par mois, ce site est actuellement le portail le plus
visité pour l'organisation événementielle en Espagne, disponible en 8 langues et avec des visites de plus de 160 pays.
Si vous offrez des services pour événements en Espagne ou au Maroc, inscrivez-vous et profitez de nos promotions.
Si vous souhaitez annoncer sur notre portail, contactez-nous pour une proposition intéressante.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Espagne
© Copyright Event Planner Spain 2006-2016
Tel. +34 952 298 643

BCN Travel. DMC, agence événementielle et de voyages d

Dernière prestataire

BCN Travel. DMC, agence événementielle et de ...
Advance payment for villa at Es Revellar Art Resort

Dernière promotion

Advance payment for villa at Es Revellar ...
Experts from all over the world meet in Burgos to discuss urban regeneration

Dernière actualité

Experts from all over the world meet ...
Garcatri Deluxe Transport. Transferts aéroport - Transferts golf - excursions - segment MICE - Malaga et l

Prestataire aléatoire

Garcatri Deluxe Transport. Transferts aéroport - Transferts ...
Flash break at Es Revellar Art Resort

Promotion aléatoire

Flash break at Es Revellar Art Resort ...
Hertz Named Official Vehicle Hire Supplier for Rugby League World Cup 2013

Actualité aléatoire

Hertz Named Official Vehicle Hire Supplier for ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International Exhibiting at ibtm world, global event for meetings and events IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter