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BTC International Moves from Florence to Rome for its Up-and-coming 23rd Edition

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Date of publication: 08/09/2007 – BTC International
Date of Celebration: 08/11/2007
BTC International Moves from Florence to Rome for its Up-and-coming 23rd EditionBTC International, one of Europe’s most important b2b event industry fairs and Italy’s leading MICE fair, will be held in Rome for the first time. The event, which is moving from Florence to Rome for reasons of growth, will be held at the Nuova Fiera di Roma from 8-9 November 2007.

Exhibitor profile
Exhibitors will include, among others, Italy and world’s chief destinations, venues and event facilities, tour operators, meeting and convention hotels, hotel chains, historic venues, incentive houses, conventions bureaux, DMCs, PCOs, national tourist boards, airlines and specialised press.

In last year’s edition, Spain was strongly represented at the fair, with the attendance of Seville’s Tourism Consortium, the conventions bureaux of Cordova, the Costa de Sol and Malaga, in addition to the Spain Convention Bureau, and Turismo Andaluz, among other public tourism agencies based in Madrid, the Baleares, the Canaries and Northern Spain.

New format
In addition to the change of venue, BTC International will be held over two days this year to save time and optimise costs and resources. Another new feature is the Appointment Programme, which will allow exhibitors to contact directly the buyers of their choice via an interactive system featuring a free online appointment agenda. It is hoped that this strategic tool, specifically developed for the fair and whose use will be restricted to registered exhibitors, will help buyers and exhibitors alike to make the most their participation.

Parallel programme
As in previous years, the fair will include a parallel programme of training seminars, conferences and presentations, organised with the collaboration of the world’s key event industry associations.
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Tags, event suppliers: Agencies  Associations  Bureaux  Facilities  Hotels  Press  Seminars  Training  Venues 

Tags, news section: 2007  Agencies  Attendance  Bureau  Canaries  Cordova  Fair  Florence  Free  Hotel  Interactive  IT  Italy  Madrid  Malaga  Meeting  Press  Rome  Seminars  Spain  Tourism 

Glossary, news section: B2B  Convention  Event  Incentive  MICE  Online  Programme  Tour  Venue 

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