Event Planner Spain, organisation d'événements en Espagne et Maroc Idées et ressources pour événements et réunions en Espagne et Maroc
Internet leaders: March 3.425.442 page views
Newsletter (15,000+) Event Planner Spain mobile version RSS Event Planner Spain
 Recherche d'Hôtels
 et lieux de réunion
 Recherche d’Agences
 Évènementielles
 Prestataires
 Événementiels
   Services
Event Planner Spain, organisation d'événements en Espagne
Toutes les catégories
Cortijo la Fe. Domaine hôtel de charme et bains arabes pour mariages intimes, séminaires et colloques à Montefrio, Grenade, Espagne
IMEX 2014

Frankfurt, 20-22 May 2014: the worldwide exhibition for incentive travel, meetings and events
Register now for IMEX 2014
Frankfurt 20-22 May

The Meetings Show

Register now for The Meetings Show<br/> <b>Olympia, London 8-10 July 2014</b>
Register now
Olympia, London 8-10 July

Articles intéressants
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor The Top 10 Questions Hoteliers Should Be Asking ...
Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You! Geofencing, Proximity Sensing and iBeacons: Coming to an ...
Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money Business Funding Checklist: 9 Brutal Facts You Shouldn’t ...

Mastering The Art of Online Sales Through Hotel Website Content

Envoyer cette nouvelle a un ami
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Mastering The Art of  Online Sales Through Hotel Website Content The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors to your site’s booking page. Two reasons why hotel site content must be the primary focus of a site’s design and why site content must be carefully shaped and written to produce sales.

Although many hotels are using search engine pay-per-click advertising to supplement site traffic, PPC cannot replace a good site design; a design which supports organic search and second, one that encourages reservations sales. Some unscrupulous or unknowing site designers, use pay-per-click advertising to compensate for a poorly planned, search deficient, and dysfunctional website.

The result is a waste of money because the mission is to capture reservations, not just visitors. Get your site right first.

Organic Search Elements
To many hoteliers, designing content for search is simply choosing the right keywords for the site’s search meta tags. The fact is that several major search engines no longer rely on keyword meta tags at all. More sophisticated search engine algorithms have transitioned from reading meta tags to analyzing site content (text). Their primary goal is to provide "relevant" results on searches performed.

Relevancy is the magic elixir for search engines. They focus on site content to thwart the efforts of "black hat" unscrupulous website designers and so-called SEO specialists, who used non-relevant, but popular, keyword meta tags just to drive visitors to a site which has no interest or relevance for site visitors.

The new rules for working with search engines require melding or incorporating keywords into the text content of the website itself. This makes the actual composing of your site’s text content the single most-important element in your site’s design. Yes, content is still king.

Beware of using the same keywords too often, this can result in some severe penalties from the search engines; this is called spamming. Composing text content isn’t rocket science, but it does take experience and expertise to do it properly. Remember every page should be designed as a landing page for search.

Many of the elements, which contribute to organic search, also serve to produce reservations.

Important Elements Which Contribute to Search and Sales

Location, Location, Location
The first and foremost design element necessary for search and sales is highlighting the hotel’s location. Now, don’t confuse this with the hotel’s address; location is far more significant. Travelers always choose their destination first. They choose hotels near where they want or need to be. A good location description will highlight the hotel’s location in relation to major businesses, attractions, event venues, and trade shows.

Packaging and Promotions
Everyone wants a deal and packaging is a great way to provide strong perceived value to drive visitors to your booking page. Destination-focused packaging also serves both a search and sales function for your site. Because packages are highlighted on your site, it allows your webmaster to include additional keywords for search. This is a great site booster.

Guest Comments
Third-party endorsements contain a strong message. Providing guest comments directly on your site adds plausibility and credibility to your site. The best vehicle to do this is the TripAdvisor widget, which will display comments made about your hotel directly on your site. For those skeptics, experts agree that guest comments add credibility to hotel websites.

Site Map
Every hotel website needs a site map, no matter how large or small the site may be. Major search engines use them to index your site. Sometimes, the little things count too.

Collaborate With Your Site’s Webmaster
There are many more elements which will augment your site’s visitors and drive more reservations. Work with your webmaster to develop programs and promotions for your site. If you haven’t reviewed your site in the last three months, shame on you.

Make sure that your webmaster understands that you expect sales results and not just visitors. Set goals to improve your site’s productivity and create content to achieve those goals. It does not happen by itself; make it happen for you.

Contact:
Neil Salerno, CHME, CHA
Hotel Marketing Coach
Email: NeilS@hotelmarketingcoach.com
Comment on this news item
Name     Email

See more Neil Salerno news
See more internet marketing in the hospitality industry news

Tags, event suppliers: Advertising  Design  Hotels  Marketing  Shows  Venues 

Tags, news section: Advertising  Booking  Design  Hotel  Hoteliers  IT  Marketing  Reservations  Sales  Traffic  TripAdvisor 

Glossary, news section: CHME  Event  Function  Location  Online  Organic search  PPC  SEO  SET  SITE  Spamming  Widget 

Number of views of this article: 7,969

Newsletter
Prestataires
par (1) mot cléf
Actualité
par (1) mot cléf
Rechercher tout
Loading
Accès Membres
nom d'utilisateur
mot de passe
Andalusí Club. Voyages incentives et team building sur mesure pour entreprises en Espagne et au Nord de l'Afrique, agence de voyages, voyagiste et organisation professionnelle de congrès (OPC)
3n1. DMC, Agence événementielle et d'incentives, destinations Valence Espagne
Hacienda Zorita. Hôtel spa et cave à vin oenotourisme événements et incentives a Valverdon, Salamanca, Espagne
Gallery Hotel . Hôtel d'affaires et banquets Barcelone Espagne
Boutique-Hotel Varadero. Boutique-hôtel à Zahara de los Atunes, Cadix, Espagne, avec restaurant et des espaces pour mariages, fêtes, réunions et incentives

 
À propos de nous | Annoncez-vous | Contacter | Légal | Glossaire | Plan du site
Si vous planifiez un événement en Espagne ou au Maroc, prenez contact avec nous ou directement avec les
650 prestataires de qualité sur notre portail pour des devis gratuits, sans obligations et sans commissions.

Avec plus de 3,400,000 de pages vues et 1,000 demandes de devis par mois, Event Planner Spain est actuellement le portail le
plus visité pour l'organisation événementielle en Espagne, disponible en huit langues et avec des visites de plus de 160 pays.
Si vous offrez des services pour événements en Espagne ou au Maroc, inscrivez-vous et profitez de nos promotions actuelles.
Si vous souhaitez annoncer sur notre portail, contactez-nous pour une proposition intéressante.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Espagne
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

360Experience. Service personnalisé achats VIP places billets événements sportifs et concerts au tour du monde

Dernière prestataire

360Experience. Service personnalisé achats VIP places billets événements ...
Exclusive Promotion at the Hotel Ibersol Antemare in Sitges

Dernière promotion

Exclusive Promotion at the Hotel Ibersol Antemare in ...
Olympic Congress Centre Repeats as Host Venue for Animal Welfare Congress

Dernière actualité

Olympic Congress Centre Repeats as Host Venue for ...
SETpro . Organisation d

Prestataire aléatoire

SETpro . Organisation d'événements, expositions et célébrations et ...
Weekend Wine and Spa Break in Penedes

Promotion aléatoire

Weekend Wine and Spa Break in Penedes ...
Expolingua Language and Culture Fairs

Actualité aléatoire

Expolingua Language and Culture Fairs ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2014 – Frankfurt 20-22 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter