Event Planner Spain, organisation d'événements en Espagne et Maroc Idées et ressources pour événements et réunions en Espagne et Maroc
Internet leaders: March 3.425.442 page views
Newsletter (15,000+) Event Planner Spain mobile version RSS Event Planner Spain
 Recherche d'Hôtels
 et lieux de réunion
 Recherche d’Agences
 Évènementielles
 Prestataires
 Événementiels
   Services
Event Planner Spain, organisation d'événements en Espagne
Toutes les catégories
Cortijo la Fe. Domaine hôtel de charme et bains arabes pour mariages intimes, séminaires et colloques à Montefrio, Grenade, Espagne
IMEX 2014

Frankfurt, 20-22 May 2014: the worldwide exhibition for incentive travel, meetings and events
Register now for IMEX 2014
Frankfurt 20-22 May

The Meetings Show

Register now for The Meetings Show<br/> <b>Olympia, London 8-10 July 2014</b>
Register now
Olympia, London 8-10 July

Articles intéressants
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor The Top 10 Questions Hoteliers Should Be Asking ...
Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You! Geofencing, Proximity Sensing and iBeacons: Coming to an ...
Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money Business Funding Checklist: 9 Brutal Facts You Shouldn’t ...

How Highly-Effective Hotel Managers Communicate

Envoyer cette nouvelle a un ami
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
How Highly-Effective Hotel Managers CommunicateIf someone were to ask me the most important quality of an effective hotel manager, it would be the ability to communicate clearly with hotel staff, superiors, peers, and guests. I believe that being a good communicator is an under-rated quality that needs to be emphasized in this new age of electronic communication.

Most people would agree that communicating, in a meaningful way, is a learned art and not necessarily a natural skill. The true leaders, in our industry, are those individuals who consider the art of clear communication as an essential part of their job responsibilities and constantly work to improve their skills.

Effective hotel managers understand that good communication requires the ability to develop a commonality of purpose with their audience. The best communicators are those who have developed an ability to direct their message to the level and interests of their audience. I believe that it’s a matter of developing interest and encouraging response versus simply presenting information.

The utilization of new communication tools has exploded during the last ten years with hotel websites, email, texting, mobile phones, and the use of social media featuring user-generated content. Any hotel would be hard-pressed to operate effectively without any one of these tools, yet they have complicated the communication process for hotel managers.

Communicating Within the Hotel Operation
Obviously, the first point of contact for hotel managers lies within communication with superiors, peers, and subordinates. Most people want to do the best job possible, but the biggest reason for failure is a lack of understanding the goals and expectations as set by ownership. A good way to communicate goals is to involve people in the actual development of those goals; allowing individual ownership to drive their motivation and success.

A longtime mentor once said "knowing how to do something is good, but someone, who also knows why something is done, will always be successful". Effective hotel managers have developed the ability to communicate "how" and, more importantly, "why" things are done. People who know "why" have the ability to improve "how" the way things are done. This encourages innovation and constant improvement from the bottom-up and not simply presenting information and procedures from the top-down.

Soon, hotel management will be deeply involved in developing revenue and expense budgets for 2010; perhaps the most difficult year we have ever faced. Whatever procedure is used to develop these necessary numbers, effective managers will make certain that everyone in the operation understands the ultimate goals for 2010 and beyond. Unfortunately, historic numbers may not be a reliable predictor as they have in the past. Innovation will be high on the list of operational improvements in 2010. Get your webmaster involved in the development of your marketing plan.

Public Communication Tools
You may not have thought about it in these terms, but the most significant form of public communication for hotels is the Internet. What your website says, and how it says it, is critical to its successful delivery of your message. There are still far too many hotel websites which are little more than "online brochures". To make your site a true sales piece, at least 20% of your website’s content should feature activities and attractions in your area.

The most impactful element of hotel selection is still the hotel’s location, not simply its address. People choose their destination first, hotel second. This fact is undisputed. It is a simple principle, but one that appears to be lost among many hotel website designers. Communicating why the hotel’s location benefits the visitor is essential. Whatever happened to the age-old discussion of features and benefits to support the reasons why and how your hotel’s location, facilities, amenities, and services will benefit guests?

Web 2.0, Social Media
I guess I am pretty-well known as a social media cynic, with the significant exception of travel oriented social media like TripAdvisor and a few others. I do believe that general social media, like Facebook and MySpace, can benefit hotel franchises with their branding efforts, but these sites do little good for individual hotels. In simple terms, it’s often a matter of allocating time and resources to those things which can actually increase business.

Today, more than any other time in our history, hotel managers have more required operational and marketing tasks than ever before. To manage a hotel today, prioritizing these tasks is essential, yet I see too many hotels working social media but not the many other tasks which will produce much more business. If you have time to do it all, you have probably missed something.

Highly effective hotel managers will continue to prioritize issues and tasks to move their hotels forward. As we emerge from this recession, good communicators will be steps ahead in the marketplace.

Contact:
Neil Salerno, CHME, CHA
Hotel Marketing Coach
Email: NeilS@hotelmarketingcoach.com
Comment on this news item
Name     Email

See more Neil Salerno news
See more internet marketing in the hospitality industry news

Tags, event suppliers: Activities  Facilities  Hotels  Marketing  Media  Staff 

Tags, news section: 2010  Activities  Audience  Business  Communication  Facebook  Hotel  Innovation  Internet  IT  Management  Marketing  Media  Quality  Recession  Sales  Social  Staff  TripAdvisor 

Glossary, news section: Branding  CHME  Location  SET  SITE  Social media  User-generated content 

Number of views of this article: 8,469

Newsletter
Prestataires
par (1) mot cléf
Actualité
par (1) mot cléf
Rechercher tout
Loading
Accès Membres
nom d'utilisateur
mot de passe
Andalusí Club. Voyages incentives et team building sur mesure pour entreprises en Espagne et au Nord de l'Afrique, agence de voyages, voyagiste et organisation professionnelle de congrès (OPC)
3n1. DMC, Agence événementielle et d'incentives, destinations Valence Espagne
Hacienda Zorita. Hôtel spa et cave à vin oenotourisme événements et incentives a Valverdon, Salamanca, Espagne
Gallery Hotel . Hôtel d'affaires et banquets Barcelone Espagne
Boutique-Hotel Varadero. Boutique-hôtel à Zahara de los Atunes, Cadix, Espagne, avec restaurant et des espaces pour mariages, fêtes, réunions et incentives

 
À propos de nous | Annoncez-vous | Contacter | Légal | Glossaire | Plan du site
Si vous planifiez un événement en Espagne ou au Maroc, prenez contact avec nous ou directement avec les
650 prestataires de qualité sur notre portail pour des devis gratuits, sans obligations et sans commissions.

Avec plus de 3,400,000 de pages vues et 1,000 demandes de devis par mois, Event Planner Spain est actuellement le portail le
plus visité pour l'organisation événementielle en Espagne, disponible en huit langues et avec des visites de plus de 160 pays.
Si vous offrez des services pour événements en Espagne ou au Maroc, inscrivez-vous et profitez de nos promotions actuelles.
Si vous souhaitez annoncer sur notre portail, contactez-nous pour une proposition intéressante.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Espagne
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

360Experience. Service personnalisé achats VIP places billets événements sportifs et concerts au tour du monde

Dernière prestataire

360Experience. Service personnalisé achats VIP places billets événements ...
Exclusive Promotion at the Hotel Ibersol Antemare in Sitges

Dernière promotion

Exclusive Promotion at the Hotel Ibersol Antemare in ...
ICCA Iberia Congress Agenda Includes Big Data, Social Media and CSR

Dernière actualité

ICCA Iberia Congress Agenda Includes Big Data, Social ...
Setba Zona d

Prestataire aléatoire

Setba Zona d'Art. Salle d'expositions pour séminaires, événements, ...
Exclusive Promotion at the Hotel Ibersol Antemare in Sitges

Promotion aléatoire

Exclusive Promotion at the Hotel Ibersol Antemare in ...
Business Travel Critics Not Invited to 2010 Meetings and Events

Actualité aléatoire

Business Travel Critics Not Invited to 2010 Meetings ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2014 – Frankfurt 20-22 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter