Event Planner Spain, organisation d'événements en Espagne et Maroc Idées et ressources pour événements et réunions en Espagne et Maroc
Internet leaders: June 4.320.686 page views
Newsletter (15,000+) Event Planner Spain mobile version RSS Event Planner Spain
 Recherche d'Hôtels
 et lieux de réunion
 Recherche d’Agences
 Évènementielles
 Prestataires
 Événementiels
   Services
Event Planner Spain, organisation d'événements en Espagne
Toutes les catégories
Top Class Barcelona. Agence réceptive, conventions, congrès, manifestations sportives, foires-expositions, incentives
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

Articles intéressants
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
How can my company successfully market its content? How can my company successfully market its content? ...
How Apple’s iOS 8 Release Impacts Mobile Event Apps and Benefits Event Professionals How Apple’s iOS 8 Release Impacts Mobile Event ...
MPI Meeting Outlook Spring 2014 MPI Meeting Outlook Spring 2014 ...

It's Time to Seek Advice from a Hotel Internet Specialist When…

Envoyer cette nouvelle a un ami
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
It's Time to Seek Advice from a Hotel Internet Specialist When… To win in 2009, you will need your hotel’s website to contribute to your reservations production. So, here is a countdown of the Top Ten Tip-Offs that your hotel website needs attention. It's time to seek advice from a hotel Internet specialist, when:

10. You do a generic search and can’t even find your own website.
9. People see your website and can’t tell if your hotel is in Albany, NY or Albania.
8. That template you used to make your site, looked good until you published it.
7. Your home page takes longer to load than "Gone With The Wind".
6. People click a link on your site and nothing happens.
5. People see your website and assume it was designed by Picasso.
4. People need a GPS device to navigate your super cool website.
3. You think Meta Tag is a cool game kids play in elementary school.
2. Your site is so out-of-date, the photos still feature shag carpeting.
And Number 1. You’re the owner and, even you don’t refer people to your website.

You probably never heard this countdown on Letterman, but if he developed websites, he might have used it. These were obviously meant to be funny, but if any of these situations strike a chord, it’s not a funny matter. Many of these problems actually exist.

Some things in life are self-explanatory and other things take some time to understand and implement. Given enough time and specific interest, any general manager or hotel owner can learn to develop and implement a workable Internet marketing program. Of course, finding the time and developing the interest most often prevents this from happening. During hard economic times like this, time is not our friend. Loss of time could mean loss of opportunity.

It’s a common scenario to hear "we can do that ourselves" and the usual response is "of course, you can", but, in reality, it rarely happens. The problem is that the road to success is littered with good intentions; that road can be bumpy and twisting, but you need to get to the success end of the road, as quickly as possible.

It All Has a Familiar Ring to It
Whenever I think about this subject, I’m reminded of one of my favorite stories about the man who has a squeak on his home staircase. Every day he comes home, his wife takes the opportunity to remind him that he said he would fix it. Running out of time, he hires a carpenter just to get it done and finally bring some quiet to his household.

The carpenter arrives, walks up then down the stairs, takes out his hammer, and quickly hammers in a nail to quiet the noise. He then hands his bill to the man who promptly looks at it and says "$60???, all you did was hammer in a nail! I could have done that myself." Then as he looks closer, the bill says "hammer in a nail - $2; knowing where to put the nail - $58.

Many times, it’s more cost-effective to put tasks in the hands of an expert to get things done, quickly and properly. The time and efficiency factor looms big in the decision to collaborate with a specialist. Can you do these things yourself? Sure, but will you?

What Kind of Help Can you Get?
The difference between hotel website design and website development lies primarily in the way one views the use of the Internet. For a long time, the focus was directed towards simply having a presence on the Net; many people knew that it was a smart thing to do, but most of us had no clue as to what the potential might be.

As the popularity of using the Internet to research and book hotels increased, more hotels discovered the virtues of search engine optimization and pay-per-click advertising. In many cases, this was the total extent of their Internet marketing programs…until now!

Today, a good Internet marketing program includes site market positioning, revenue management, search engine regional marketing, link strategy, package marketing, promotion creation, email promotion mailings, guest comment referrals, website design optimization, and more. Your collaboration with an Internet specialist should go far beyond simply having a website designed and published.

Marketing your hotel on the Internet is a complete process; it begins as a collaborative effort with an Internet specialist to position your hotel within the marketplace. Work with a specialist to develop a complete marketing program for the Internet.

Only one question remains, can you do it yourself? Of course you can, but will you and how long will it take?

Contact:
Neil Salerno, CHME, CHA
Hotel Marketing Coach
Email: [email protected]
Comment on this news item
Name     Email

See more Neil Salerno news
See more internet marketing in the hospitality industry news

Tags, event suppliers: Advertising  Design  Hotels  Marketing 

Tags, news section: 2009  Advertising  Course  Design  Hotel  Internet  IT  Management  Marketing  Promotion  Research  Reservations  Strategy 

Glossary, news section: CHME  GPS  Revenue management  SITE 

Number of views of this article: 8,554

Rechercher tout
Loading
Newsletter
Prestataires
Accès Membres
nom d'utilisateur
mot de passe
Hotel Hesperia Tower. Hôtel et centre de congrès à Barcelone, Espagne, avec un auditorium et 21 salles de réunion de plain pied
E&TB Group Spanish DMC. Organisation de voyages d'incentives et vente de billets de football à Barcelone et dans dans toute l'Espagne
Eventhropology. Gestion intégrale d'événements corporatifs, sociales et privés dans toute l'Espagne
Agència de Promoció d'Activitats i de Congressos - UAB Campus. Campus universitaire avec hôtel et centre de conventions, résidence universitaire et installations sportives pour événements d'entreprise et activités à Barcelone, Espagne
Event Planner Spain, Anúnciate con nosotros, Advertise with us.

 
À propos de nous | Annoncez-vous | Contacter | Légal | Glossaire | Plan du site
Si vous planifiez un événement en Espagne ou au Maroc, prenez contact avec nous ou directement avec les
500 prestataires de qualité sur notre portail pour des devis gratuits, sans obligations et sans commissions.

Avec plus de 4,000,000 de pages vues et 1,000 demandes de devis par mois, Event Planner Spain est actuellement le portail le
plus visité pour l'organisation événementielle en Espagne, disponible en huit langues et avec des visites de plus de 160 pays.
Si vous offrez des services pour événements en Espagne ou au Maroc, inscrivez-vous et profitez de nos promotions actuelles.
Si vous souhaitez annoncer sur notre portail, contactez-nous pour une proposition intéressante.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Espagne
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

Active Sound Productions. Sonorisation professionnelle et production de spectacles à Marbella, Costa del Sol, Espagne

Dernière prestataire

Active Sound Productions. Sonorisation professionnelle et production de ...
Prepare to Meet Success in October, November and December 2014

Dernière promotion

Prepare to Meet Success in October, November and ...
IBTA lanza una beca para incentivar la formación en el sector

Dernière actualité

IBTA lanza una beca para incentivar la formación ...
Catering Lepanto. Service de catering pour événements d’entreprise et privés au sud de l’Espagne

Prestataire aléatoire

Catering Lepanto. Service de catering pour événements d’entreprise ...
Private Yacht Party by Boutique Hotel Varadero

Promotion aléatoire

Private Yacht Party by Boutique Hotel Varadero ...
Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Actualité aléatoire

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter