Event Planner Spain, organisation d'événements en Espagne et Maroc Espaces et prestataires événementiels en Espagne et au Maroc
Last month: 1,300,000 page views
Demande de devis gratuit | Annoncez-vous Inscription
 Recherche d'Hôtels
 et lieux de réunion
Event Planner Spain, organisation d'événements en Espagne
Catégories prestataires
Evenia Olympic Resort and Congress Centre. Hôtel & Spa pour réunions et symposium Costa Brava Gérone

Register now for IMEX 2016<br/> <b>Frankfurt 19-21 April</b>

The Meetings Show 2017

Articles intéressants
Seven Meetings Technology Trends to Watch for 2017 Seven Meetings Technology Trends to Watch for ...
PortAventura Business & Events
pinkCornerR pinkCornerI

Travel is Changing …What Will Hotels Do to Keep-Up?

Envoyer cette nouvelle a un ami
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Travel is Changing …What Will Hotels Do to Keep-Up?The bursting of the economic bubble altered why and when people travel and has intensified the way they choose where to stay. But, fortunately, a few things haven't changed. Travel has slowed, but it hasn't stopped. Location and perceived value are still the most important criteria in the hotel selection process and reducing rates is still a terrible idea and does not create new business. None-the-less, hotels will need to make some adjustments to keep-up with consumer travel changes.

People will still travel for a variety of reasons; business, celebration, planning, education, and a whole selection of social reasons like weddings, attractions, gambling, sports, etc. No, sorry, they don’t travel just to stay in one of your gorgeous rooms and experience your unrivaled service. People travel to get somewhere and/or to experience something; choosing a hotel is almost always secondary and rarely a "reason" for travel.

Location and Value
I believe that keeping-up will require a greater emphasis on the hotel’s location and perceived value. Hoteliers will finally realize that people travel to get to a particular location and then, with few exceptions, choose a hotel based upon the best-value deal within that location. Hoteliers will ultimately understand that rate alone doesn’t sell rooms, no matter how low; what one gets for that rate is how we determine "value". Perceived value sells rooms, not rates.

Hoteliers will learn the art of prioritizing sales and marketing tactics. I encourage hotels to resist the impulse to reduce sales and marketing expenses during this recession, but, if you absolutely must, choose wisely.

Hotels will need to use a targeted rifle-shot approach to capture a larger piece of a pie which is now measurably smaller. Stealing business is fair-game.

More Competition Than Ever Before
There will be a further blending of business segments; more hotels will be targeting business within new market segments in order to capture additional revenue. Many hotels will be expanding their competition sets to explore and capture new business that was not in their original 2009 business plan.

Keeping-up will certainly include an awakening that the Internet and other forms of electronic marketing provide a larger and faster return-on-investment than most other forms of sales and marketing. This realization will include the understanding that simply having a hotel website is no longer enough; especially since so many of them don’t work very well and are not marketed.

A Huge Marketplace
I won’t bore you with the latest Internet statistics, but it should be sufficient to understand that more than 70% of travelers research hotels on the Internet prior to making a reservation. If that doesn’t convince you, then nothing will. The proliferation of hand-held Internet access devices, like Sony’s iPhone, is bound to increase traffic measurably by allowing people to see your website on the move.

Keeping-up will require hoteliers to understand that their hotel website should be a living, breathing sales piece, constantly changing and evolving. Website optimization and site promotion will be principle tools to tap into a greater share of the world-wide marketplace. Hoteliers will use their websites to introduce and promote packages, local attractions and events, spas, golf, and many other local activities; giving travelers even more reasons to visit the area.

TripAdvisor has taught all of us the great value of guest comments and the huge numbers of travelers who rely upon them. Hoteliers will learn that an RSS feed from TripAdvisor along with posted guest comments on the site, satisfies an important traveler need. Your past guests can become one of your website’s best sales tools; stop making people leave your site to check-out what guests think of your hotel.

Hoteliers will realize that every page on a hotel site is a potential landing page for search results and has to be designed for that purpose. Website designers will realize that keyword-rich text content is most important to the search process. Franchised hotels will realize that they cannot continue to rely solely upon the franchise website; they need their own site too.

Smart hoteliers will work to create partnerships with the "reasons" why people visit the area; attractions and events, city or area promotions, and room generating companies. Hoteliers will learn to think bigger, beyond the four corners of their own buildings. Hotels and airlines must do more to join the efforts of people in their communities to promote travel to the area. The Internet is a perfect vehicle to get this done, but it will require more cooperation and collaboration.

Third-Party Travel Aggregators (Again)
It’s time for hoteliers to finally understand the benefits of working with third-party travel sites. Not long ago, the press was deluged with articles gleefully claiming that supplier sites were out-producing, or gaining ground, on third-party sites. Who cares? As long as T/A’s exist, they will claim a portion of the travel market; working with them to get your fair share of their business can only be a win-win situation. It’s business you wouldn’t get on your own.

Travel is changing. There’s a lot of talk about average rates dropping in many markets, but don’t kid yourself, it’s all about value. Packaging is a wonderful way to add to perceived value without sacrificing your rate positioning in the marketplace. Getting more for less is pretty much a human concept. There is still a lot of business out there; we’ll just have to work smarter to get it.

Neil Salerno, CHME, CHA
Hotel Marketing Coach
Email: NeilS@hotelmarketingcoach.com
Comment on this news item
Name     Email

Tags, event suppliers: Education  Golf  Hotels  Marketing  Press  Rooms  Sports  Tags, news section: 2009  Business  Competition  Consumer  Education  Fair  Franchise  Golf  Hotel  Hoteliers  Internet  iPhone  IT  Marketing  Planning  Press  Promotion  Recession  Research  Sales  Social  Sports  Traffic  TripAdvisor 

Glossary, news section: CHME  Location  RSS  RSS feed  SITE  Supplier  Targeting 

Number of views of this article: 11,594

Rechercher tout
Accès Membres
nom d'utilisateur
mot de passe
AV Services Barcelona. Location de matériel audiovisuel (projection, son, vidéo, traduction et lumière) à Barcelone et Espagne
Hotel Meliá Lebreros. Hôtel de 4 étoiles avec salles de séminaires, conférences et fêtes à Séville, Espagne
Hotel Meliá Sevilla. Hôtel de 4 étoiles et salles de conventions et congrès au centre de Séville, Espagne
Visual Eliptix. Location de rideaux LED, rideaux ignifuges, coulisses, écrans et cue-lights / signalisation à distance à Barcelone et dans le reste de l'Espagne
AnúnciateEvent Planner Spain

À propos de nous | Annoncez-vous | Contacter | Légal | Glossaire | Plan du site
Si vous planifiez un événement en Espagne ou au Maroc, prenez contact avec nous ou directement avec les
500 prestataires de qualité sur notre portail pour des devis gratuits, sans obligations et sans commissions.

Avec plus de 1,000,000 de pages vues et 1,000 demandes de devis par mois, ce site est actuellement le portail le plus
visité pour l'organisation événementielle en Espagne, disponible en 8 langues et avec des visites de plus de 160 pays.
Si vous offrez des services pour événements en Espagne ou au Maroc, inscrivez-vous et profitez de nos promotions.
Si vous souhaitez annoncer sur notre portail, contactez-nous pour une proposition intéressante.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Espagne
© Copyright Event Planner Spain 2006-2017
Tel. +34 952 298 643

BCN Travel. DMC, agence événementielle et de voyages d

Dernière prestataire

BCN Travel. DMC, agence événementielle et de ...
Segway tour through vineyards and wine tasting course: €69/person

Dernière promotion

Segway tour through vineyards and wine tasting ...
Visitor registration opens for The Meetings Show 2017

Dernière actualité

Visitor registration opens for The Meetings Show ...
Fórum Evolución Burgos - Palacio de Congresos. Centre des Congrès et Auditorium de Burgos, Castille-et-León, Espagne

Prestataire aléatoire

Fórum Evolución Burgos - Palacio de Congresos. ...
Special meeting package at the Emperador Hotel - Madrid

Promotion aléatoire

Special meeting package at the Emperador Hotel ...
Alhambra Hostesses Celebrates its 15th Anniversary

Actualité aléatoire

Alhambra Hostesses Celebrates its 15th Anniversary ...

ICCA Iberian Chapter IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events Exhibiting at ibtm world, global event for meetings and events Málaga Convention Bureau Member