Event Planner Spain, Organisation Veranstaltungen in Spanien und Marokko Ideen und Ressourcen für Events und Meetings in Spanien
Over 1,500,000 page views in October
Newsletter (15,000+ Abonnenten) Event Planner Spain mobile version RSS Event Planner Spain
Gratis Angebot einholen | Inserieren Anmeldung
 Eventlocations
 und Hotels
 Agentursuche  Event Anbieter
 suchen
   Service
Event Planner Spain
Kategorien Event Anbieter
Doctaforum Medical Events Specialists. Agentur spezialisiert in medizinischen Veranstaltungen congresse und Tagungen, Madrid, Spanien
interessante Artikel
Ten Transformative Meetings Technology Trends for 2015 Ten Transformative Meetings Technology Trends for 2015 ...
Stand Up and Roar Stand Up and Roar ...
Entrepreneurial Success: What Does it Really Take? Entrepreneurial Success: What Does it Really Take? ...
The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning The Smart Hotelier’s Guide to 2015 Digital Marketing ...

TALISMAN GROUP Contributes to Success of TESA Road Show

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 28/03/2009 – Talisman Group
TALISMAN GROUP Contributes to Success of TESA Road ShowTESA, the well-known brand of security locks and doors and access control systems, commissioned a road show, visiting Spain’s main cities (Barcelona, Madrid, Seville, Bilbao, Valencia and Santiago), to showcase its new products to clients and distributors.

TESA recently commissioned the organization of a road show, “a highly efficient marketing tool since it is possible to target client segments with utmost precision, because it is a relatively new format in comparison with tradeshows, and due to the interest it awakens among attendees,” according to TALISMAN GROUP, the company handling the logistics and staging of the event.

“In times of crisis, clients demand maximum ROI from their marketing efforts, for which reason road shows are an excellent solution given their lower cost, higher efficiency and greater buzz, as well as the immediate impact that they have on the company’s bottom line,” said a TALISMAN GROUP’s spokesman.

The San Sebastain-based communication company El Taller designed the road show held at a series of cinema venues across the country. With a Hollywood Oscar ceremony theme, TESA’s new products were showcased to the audience in a film première setting. Red carpet, exclusive invitations, spotlights, film trailers dubbed especially for the occasion, compère… all the elements of a new release, adapted to clients’ communications needs with the aim of seducing and convincing the attendees with messages keyed to positioning the brand and increasing sales.

In the opinion of TALISMAN GROUP, road shows obtain optimum results thanks to the undeniable immediateness of the reply. While having a stand at a tradeshow is no guarantee of generating a high volume of new leads, the results are much better in the case of road shows: only clients attend, attendance figures are known beforehand, and organizers have enough time to attend clients in a more personal fashion. For this reason, in times of crisis the number of road shows increases, since they allow companies to optimize ROI and focus all their efforts on the target group.

At the end of each event, attendees were invited to a cocktail party held in the cinema lobby, which doubled as a showroom for TESA’s new products. This provided attendees and TESA’s representatives an excellent opportunity to reach agreements and get to know firsthand products and promotions.
Comment on this news item
Name     Email

Tags, event suppliers: Film  Invitations  Marketing  Security  Shows  Venues  Tags, news section: Attendance  Audience  Bilbao  Ceremony  Cinema  Clients  Communication  Crisis  Hollywood  Invitations  IT  Madrid  Marketing  Organization  Party  Sales  Seville  Valencia 

Glossary, news section: AIM  Buzz  Cocktail party  Event  Logistics  ROI  Show  Stand  Target  Target group  Tradeshow 

Number of views of this article: 8,220

Alles suchen
Loading
Newsletter
Anbieter
Mitglieder Login
Benutzer
Passwort
Eventísimo. Incoming Agentur (DMC) für Spanien und Portugal
Iberoteam. DMC, Incoming Agentur, Incentives und Events, Madrid Spanien
Hotel H10 Estepona Palace. Hotel für Tagungen und Meetings, Estepona, Málaga, Spanien
Gallery Hotel . Veranstaltungs- und Tagungshotel Barcelona Spanien
Hotel Barceló Estepona Thalasso SPA. Hotel Thalasso Spa für Events in Estepona, Málaga, Spanien

 
Über uns | Inserieren | Kontaktaufnahme | AGB | Glossar | Sitemap
Wenn Sie ein Event planen in Spanien oder Marokko, nehmen Sie Kontakt mit uns oder direkt mit den 600
Qualitätsdienstleistern in unserem Portal auf für gratis Angebote, ohne Verpflichtung und ohne Provision.

Mit 1,500,000 Seitenabrufen und 1,000 Angebotsanfragen im Monat ist Event Planner Spain derzeit das meist besuchte
Portal für Veranstaltungsorganisation in Spanien, in acht Sprachen verfügbar, mit Besuchern aus mehr als 160 Ländern.
Wenn Sie Interesse an Werbung auf unserem Portal haben, kontaktieren sie uns für ein interessantes Angebot.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Spanien
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

Clavel y Flamenco Performance. Flamenco-Shows und Events für Firmenveranstaltungen und private Feiern in Granada, Barcelona und Andalusien

Letzter Anbieter

Clavel y Flamenco Performance. Flamenco-Shows und Events für ...
Want to Organize Incentives, Meetings, Conferences or Events in Morocco?

Letztes Angebot

Want to Organize Incentives, Meetings, Conferences or Events ...
Fox Group Events at Global Gift Gala

Letzte News

Fox Group Events at Global Gift Gala ...
DoMixtura. Organisation von Veranstaltungen, Vermietung von Zelten, Beduinenzelten, Festzelten, Stühlen, Toiletten in Zamora, Spanien

Zufallsanbieter

DoMixtura. Organisation von Veranstaltungen, Vermietung von Zelten, Beduinenzelten, ...
New Year

Zufallsangebot

New Year's Eve at the Melia Sancti Petri ...
IMEX America Announces Sustainability Results

Zufallsnews

IMEX America Announces Sustainability Results ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter