Event Planner Spain, Organisation Veranstaltungen in Spanien und Marokko Ideen und Ressourcen für Events und Meetings in Spanien
Internet leaders: July 5,394,846 page views
Newsletter (15,000+ Abonnenten) Event Planner Spain mobile version RSS Event Planner Spain
 Eventlocations
 und Hotels
 Agentursuche  Event Anbieter
 suchen
   Service
Event Planner Spain
Alle Kategorien
Amograe Internacional. Audiovisuelle Produktion, Bühnenbau, Kulissenbau, Tanzboden, Theatervorhänge, Beleuchtung, Bildschirme,
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

interessante Artikel
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
Make Your Meeting Go Viral Make Your Meeting Go Viral ...
The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 The Shift in Desktop to Mobile and Tablet ...
Managing AV for Non-Techies Managing AV for Non-Techies ...

Experience Marketing Key to Successfully Weathering the Crisis

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 10/12/2008 – Grupo Formedia

See more internet marketing in the hospitality industry news
Experience Marketing Key to Successfully Weathering the CrisisExperience Management is the key to meeting the challenges of a market in transformation that is currently suffering one of the worst crises in its history. This was one of the most important conclusions of the 1st Customer Experience Seminar held in Madrid on 28 November. Entitled 6quot;Managing Experiences: the new market paradigm", the seminar addressed the phenomenon of experience marketing, its practical applications to corporate strategies, and its efficient measurement.

Organized by CFI, a multinational specializing in strategic analysis and consulting, at the headquarters of Ericsson Spain, in collaboration with the Hispano-Swedish Chamber of Commerce and the Institute of Direct Marketing and E-commerce (ICEMD), the event congregated a group of important experts in the field, who talked about the new experience economy, and its advantages and opportunities.

Elena Alfaro, CFI Group’s director of business development, addressed experience marketing from the perspective of the changes occurring in the marketplace over the last few decades. Alfaro stated that, instead of products and services, what is now being sold are experiences that allow companies to differentiate themselves from the crowd and justify higher prices in a highly competitive marketplace. In her opinion, clients have evolved at the same pace as the market, and now “want to feel important”, which means that it is essential to get to know how they think to design products and services that satisfy their needs and generate memorable experiences for them.

Unique experiences and memorable moments
Examples like the Grand Canyon SkyWalk over the River Colorado, the Mobile Art Chanel Contemporary Art Container, the J&B Castle in Scotland, and the customized offices for Pixar executives prove that an increasingly large number of companies are looking to provide their clients with a unique and personal experience instead of a product that wears itself out through consumption. Present-day marketing has discovered the power of sensations in human processes, and the application of neuromarketing techniques, which are keyed to the emotional brain of consumers to avoid rationalizing the purchase process with the aim of generating rapid impulse sales, is increasingly more commonplace.

In this market context, Elena Alfaro put the accent of the need to apply the keys indicated by Bernd Schmidtt, one of the world’s foremost experts in client experience management. Schmidtt recommends, among other things, improving the experience knowledge of the client, designing an experience strategy, generating unique experiences associated with the brand, and constant innovation. “This last point is fundamental, because experiences also end up being copied,” Alfaro explained. For her, the aim of experience marketing is not to create loyal clients, but ones emotionally committed to the brand, giving rise to real brand fans, as is the case of clients of Apple, for instance.

Involve employees in experience sales
All those present highlighted the importance of involving employees to transmit emotions to the product or service on offer. In the words of Antonio Lopez de Avila, director of the Executive Master Programme in Tourist Company Management of the IE Business School, “It is the experience that attracts clients, and it depends to a large extent on us and our processes. We have to make sure that our employees know which experience we are trying to sell and how to sell it.”

When implementing an experience marketing strategy, the members of the roundtable highlighted the importance of pilot runs and the assessment of financial results as the best way of testing its efficiency. Likewise, they agreed that the top management and the heads of marketing should lead the way in implementing experience marketing strategies, since they are actions that involve the entire organization.
Comment on this news item
Name     Email

See more internet marketing in the hospitality industry news

Tags, event suppliers: Design  Marketing 

Tags, news section: Apple  Avila  Brain  Business  Clients  Design  Innovation  IT  Madrid  Management  Marketing  Meeting  Organization  Sales  Spain  Strategy 

Glossary, news section: AIM  Application  Corporate  Direct marketing  e-Commerce  Event  Lead  Programme  Seminar 

Number of views of this article: 7,439

Alles suchen
Loading
Newsletter
Anbieter
Mitglieder Login
Benutzer
Passwort
Palacio de Ferias y Congresos de Málaga. Messe- und Kongresspalast Málaga, Tagungszentrum Spanien
Uila Motor y Aventura. Track Day, Motorevents, Geländewagentouren in ganz Spanien
CREA Group - Event Management Barcelona. Organisation von Events, Incentives und Gruppenreisen in Barcelona, Madrid, Valencia und Andalusien, Spanien
Indigo Travel & Events. DMC Experten in Incentive Reisen, maßgeschneiderte Programme, exclusive Events in Spanien und Marokko
Hotel Barceló Sancti Petri. Luxushotel für Meetings in Cádiz, Spanien

 
Über uns | Inserieren | Kontaktaufnahme | AGB | Glossar | Sitemap
Wenn Sie ein Event planen in Spanien oder Marokko, nehmen Sie Kontakt mit uns oder direkt mit den 600
Qualitätsdienstleistern in unserem Portal auf für gratis Angebote, ohne Verpflichtung und ohne Provision.

Mit 4,000,000 Seitenabrufen und 1,000 Angebotsanfragen im Monat ist Event Planner Spain derzeit das meist besuchte
Portal für Veranstaltungsorganisation in Spanien, in acht Sprachen verfügbar, mit Besuchern aus mehr als 160 Ländern.
Wenn Sie Interesse an Werbung auf unserem Portal haben, kontaktieren sie uns für ein interessantes Angebot.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Spanien
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

GolfCanal. Geräumiger Veranstaltungsort im Zentrum von Madrid, Spanien, für alle Arten von Outdoor-Events

Letzter Anbieter

GolfCanal. Geräumiger Veranstaltungsort im Zentrum von Madrid, Spanien, ...
Hilton Buenavista with El Greco

Letztes Angebot

Hilton Buenavista with El Greco ...
Eventisimo Organizes Major Event on Mediterranean Cruise Ship

Letzte News

Eventisimo Organizes Major Event on Mediterranean Cruise Ship ...
Grupo Paco Pepe - Autocares. Busunternehmen für Reisebusse und Kleinbusse in Málaga, Granada und Sevilla

Zufallsanbieter

Grupo Paco Pepe - Autocares. Busunternehmen für Reisebusse ...
Barça Themed Apartment at the Madanis Hotel

Zufallsangebot

Barça Themed Apartment at the Madanis Hotel ...
Germans Lead the Field in Travel Spending

Zufallsnews

Germans Lead the Field in Travel Spending ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter