Event Planner Spain, Organisation Veranstaltungen in Spanien und Marokko Locations und Anbieter für Events in Spanien und Marokko
Last month: 1,300,000 page views
Gratis Angebot einholen | Inserieren Anmeldung
 und Hotels
 Agentursuche  Event Anbieter
Event Planner Spain
Kategorien Event Anbieter
Hotel Alimara Barcelona . Hotel für Versammlungen, Events und Konferenzen im Norden von Barcelona, Spanien
ibtm 2016, Barcelona

 Exhibiting at ibtm world, global event for meetings and events, Barcelona 29th November - 1st December 2016

interessante Artikel
Ten Transformative Meetings Technology Trends for 2015 Ten Transformative Meetings Technology Trends for 2015 ...

Gratis Angebote für Ihr Event

Kontaktieren Sie uns: +34 952 298 643 - [email protected]
pinkCornerR pinkCornerI

Experience Marketing Key to Successfully Weathering the Crisis

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 10/12/2008 – Grupo Formedia
Experience Marketing Key to Successfully Weathering the CrisisExperience Management is the key to meeting the challenges of a market in transformation that is currently suffering one of the worst crises in its history. This was one of the most important conclusions of the 1st Customer Experience Seminar held in Madrid on 28 November. Entitled 6quot;Managing Experiences: the new market paradigm", the seminar addressed the phenomenon of experience marketing, its practical applications to corporate strategies, and its efficient measurement.

Organized by CFI, a multinational specializing in strategic analysis and consulting, at the headquarters of Ericsson Spain, in collaboration with the Hispano-Swedish Chamber of Commerce and the Institute of Direct Marketing and E-commerce (ICEMD), the event congregated a group of important experts in the field, who talked about the new experience economy, and its advantages and opportunities.

Elena Alfaro, CFI Group’s director of business development, addressed experience marketing from the perspective of the changes occurring in the marketplace over the last few decades. Alfaro stated that, instead of products and services, what is now being sold are experiences that allow companies to differentiate themselves from the crowd and justify higher prices in a highly competitive marketplace. In her opinion, clients have evolved at the same pace as the market, and now “want to feel important”, which means that it is essential to get to know how they think to design products and services that satisfy their needs and generate memorable experiences for them.

Unique experiences and memorable moments
Examples like the Grand Canyon SkyWalk over the River Colorado, the Mobile Art Chanel Contemporary Art Container, the J&B Castle in Scotland, and the customized offices for Pixar executives prove that an increasingly large number of companies are looking to provide their clients with a unique and personal experience instead of a product that wears itself out through consumption. Present-day marketing has discovered the power of sensations in human processes, and the application of neuromarketing techniques, which are keyed to the emotional brain of consumers to avoid rationalizing the purchase process with the aim of generating rapid impulse sales, is increasingly more commonplace.

In this market context, Elena Alfaro put the accent of the need to apply the keys indicated by Bernd Schmidtt, one of the world’s foremost experts in client experience management. Schmidtt recommends, among other things, improving the experience knowledge of the client, designing an experience strategy, generating unique experiences associated with the brand, and constant innovation. “This last point is fundamental, because experiences also end up being copied,” Alfaro explained. For her, the aim of experience marketing is not to create loyal clients, but ones emotionally committed to the brand, giving rise to real brand fans, as is the case of clients of Apple, for instance.

Involve employees in experience sales
All those present highlighted the importance of involving employees to transmit emotions to the product or service on offer. In the words of Antonio Lopez de Avila, director of the Executive Master Programme in Tourist Company Management of the IE Business School, “It is the experience that attracts clients, and it depends to a large extent on us and our processes. We have to make sure that our employees know which experience we are trying to sell and how to sell it.”

When implementing an experience marketing strategy, the members of the roundtable highlighted the importance of pilot runs and the assessment of financial results as the best way of testing its efficiency. Likewise, they agreed that the top management and the heads of marketing should lead the way in implementing experience marketing strategies, since they are actions that involve the entire organization.
Comment on this news item
Name     Email

Tags, event suppliers: Design  Marketing  Tags, news section: Apple  Avila  Brain  Business  Clients  Design  Innovation  IT  Madrid  Management  Marketing  Meeting  Organization  Sales  Spain  Strategy 

Glossary, news section: AIM  Application  Corporate  Direct marketing  e-Commerce  Event  Lead  Neuromarketing  Programme  Seminar 

Number of views of this article: 9,398

Alles suchen
Mitglieder Login
Palacio de Ferias y Congresos de Málaga. Messe- und Kongresspalast Málaga, Tagungszentrum Spanien
Andalusí Club. Thematische Reisen und Teambuilding auf Maß für Unternehmen in ganz Spanien, Portugal und Nordafrika, Reisebüro, Reiseveranstalter und professioneller Kongressveranstalter (PCO)
Hotel Miguel Ángel . 5 Sterne Hotel mit Räumen für Veranstaltungen, Tagungen und Bankette in La Castellana in Madrid, Spanien
TPV Express. Vermietung von Point-of-sale Lösungen für Veranstaltungen und Messen in ganz Spanien
Destination Management Morocco. Destination Management Agentur (DMC) für ganz Marokko

Über uns | Inserieren | Kontaktaufnahme | AGB | Glossar | Sitemap
Wenn Sie ein Event planen in Spanien oder Marokko, nehmen Sie Kontakt mit uns oder direkt mit den 600
Qualitätsdienstleistern in unserem Portal auf für gratis Angebote, ohne Verpflichtung und ohne Provision.

Mit 1,000,000 Seitenabrufen und 1,000 Angebotsanfragen im Monat ist Event Planner Spain derzeit das meist besuchte
Portal für Veranstaltungsorganisation in Spanien, in acht Sprachen verfügbar, mit Besuchern aus mehr als 160 Ländern.
Wenn Sie Interesse an Werbung auf unserem Portal haben, kontaktieren sie uns für ein interessantes Angebot.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Spanien
© Copyright Event Planner Spain 2006-2016
Tel. +34 952 298 643

BCN Travel. DMC, Eventagentur und Geschäftsreisen in Barcelona, Spanien

Letzter Anbieter

BCN Travel. DMC, Eventagentur und Geschäftsreisen in ...
New Year’s Eve 2016-2017 at the Palacio del Flamenco

Letztes Angebot

New Year’s Eve 2016-2017 at the Palacio ...
Apps every event planner needs

Letzte News

Apps every event planner needs ...
Salón Imperial. Säle für Bankette, Empfänge, Hochzeiten, Galas, Privatfeier und Firmenfeier im Zentrum von Barcelona, Spanien


Salón Imperial. Säle für Bankette, Empfänge, Hochzeiten, ...
Hotel for United Nations Climate Change Conference COP22 Marrakech 2016


Hotel for United Nations Climate Change Conference ...
ICCA Experiences Record Membership Applications in August 2011


ICCA Experiences Record Membership Applications in August ...

ICCA Iberian Chapter IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events Exhibiting at ibtm world, global event for meetings and events Málaga Convention Bureau Member