Over the years, the number of meetings, conventions and training seminars in which attendees take an active part, facilitating dialogue between speakers and their audience, has multiplied. Event agencies play a very important role in the development and use of these tools, since they act as consumer motivators.
Interactive sessions are contributing to making relations between speakers and their audiences warmer and more participative. This has been made possible by polling systems that allow audiences to vote directly via wireless keypads.
“Before, everything boiled down to the speaker giving his or her keynote while the audience listened,” Javier Robredo, business manager of Innevento, remembers, “and it was practically impossible for the latter to participate in a more interactive fashion.”
Nevertheless, an increasingly greater number of planners are using wireless keypads as a differentiating factor in events that would otherwise be very static.
“The use of these tools,” Isabel de Tomas, director of client hospitality at SCP, explains, “is always recommendable in those events that put the accent on presenting figures, data, situations and even emotions.” An opinion that is shared by Robredo, who also adds:
“Audience polling systems should be used when the objective is to obtain feedback from the audience, regardless of the message you want to transmit; although they are normally used for presenting plans of action, studies or reports. In our case, we have always employed these tools when content is didactic or informative, and it is necessary to receive some sort of answer from the audience.”
Consumer motivators Although there is an increasingly greater number of end clients who know about audience polling systems, the consumer motivators are normally the event agencies offering advice about their use. As Isabel de Tomas explains, the reason for this is quite simple: “It is hard for clients to be familiarised with all the multimedia tools available on the market, for which reason it is the agency that normally suggests their use.”
Furthermore, on being relatively new tools manufactured by a handful of reputed companies, BSB Project Manager Barbara Fraguas is of the opinion that the event planners are usually the ones to suggest the use of these tools because it is not a very well-known system, although this is changing.
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