Event Planner Spain, Organisation Veranstaltungen in Spanien und Marokko Locations und Anbieter für Events in Spanien und Marokko
Last month: 1,300,000 page views
Gratis Angebot einholen | Inserieren Anmeldung
 und Hotels
 Agentursuche  Event Anbieter
Event Planner Spain
Kategorien Event Anbieter
Amograe Internacional. Audiovisuelle Produktion, Bühnenbau, Kulissenbau, Tanzboden, Theatervorhänge, Beleuchtung, Bildschirme,
ibtm 2015

The Global Meetings & Events Expo, Barcelona 17-19 November

interessante Artikel
Ten Transformative Meetings Technology Trends for 2015 Ten Transformative Meetings Technology Trends for 2015 ...

Gratis Angebote für Ihr Event

Kontaktieren Sie uns: +34 952 298 643 - [email protected]
pinkCornerR pinkCornerI

Gamification – Have You Heard of It? You Will

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Gamification – Have You Heard of It? You WillSince you were a child, you’ve been playing games. From cops and robbers to snakes and ladders…games are entrenched in our growth and our culture. Ever ask yourself how people can spend hours and hours in front of their television lost in a video game? Developers have learned that the key to a successful game is the ability to have fun coupled with a system for incentives or rewards.

Gamification is defined as "the use of game play mechanics for non-game consumer technology applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications." According to Bunchball, "People have fundamental needs and desires – for reward, status, achievement, self-expression, competition, and altruism among others. These needs are universal, and cross generations, demographics, cultures and genders." Educators have long since recognized the power of games in helping us learn and marketers are rapidly understanding the power of games in capturing consumer attention and interest. Here are just a few examples…

Gamification in Events
Nike Grid
Nike held an event called Grid in London on October 22, 2010. Participants were invited to run (not walk or take public transit) across London, find the Grid phone boxes, punch in their unique game code. The more running they did, the more points and badges they earned. The person with the most points in each area claimed the crown of that postcode. Badges were also awarded for speed, stamina and insider knowledge of the streets.

Gamification in Marketing
Under Construction
Gamify.com is a business focused on bringing gamification and engagement to web clients. Their site is under construction. Now, instead of simply having an Under Construction site, they created a game – try it yourself. I was compelled to engage with their website simply because there was a game.

In 2007, Mint.com took a revolutionary approach to personal finance. They turned it into a game by making managing your money fun. Say, for example, you were saving up for a trip to Hawaii. You could choose this option from a menu, and as you save more funds towards your goal, your gauge fills up. You also get a financial score that encourages responsible actions (like avoiding high banking fees, etc). To date, the site claims to have more than 1.5 million active users.

Is Gamificaiton right for your Business?
As with any other externally-driven initiative your business takes the key is to determine if it will add value to your customers and whether its benefits are aligned with your goals. If so, build gamification around your priorities – do you want consumers to remember you, tell a friend, engage with your product? Build incentives that will promote your priorities.
Comment on this news item
Name     Email

Tags, event suppliers: Incentives  Video  Tags, news section: 2007  2010  Business  Clients  Code  Competition  Consumer  Culture  Incentives  IT  London  Technology  Television  Web 

Glossary, news section: Engagement  Event  Gamification  SITE  Video 

Number of views of this article: 5,733

Alles suchen
Mitglieder Login
MYS Eventos, S.C.. Planung von Firmen- und Privatevents und Parties, Málaga, Spanien
Andalusí Club. Incentives und Team Building Programme auf Mass in Spanien und in Nordafrika, Reisebüro, Tour Operator und professionelle Kongressorganisation
Cortijo La Peñuela y Fuente Rey. Einzigartige Eventlocations und Shows Cádiz Spanien
Eventhropology. Komplettorganisation von Firmen-, sozialen und privaten Events in ganz Spanien
Cinevent Online. Versicherungen für Privat- und Firmenevents, Dreharbeiten und audiovisuelle Produktion

Über uns | Inserieren | Kontaktaufnahme | AGB | Glossar | Sitemap
Wenn Sie ein Event planen in Spanien oder Marokko, nehmen Sie Kontakt mit uns oder direkt mit den 600
Qualitätsdienstleistern in unserem Portal auf für gratis Angebote, ohne Verpflichtung und ohne Provision.

Mit 1,000,000 Seitenabrufen und 1,000 Angebotsanfragen im Monat ist Event Planner Spain derzeit das meist besuchte
Portal für Veranstaltungsorganisation in Spanien, in acht Sprachen verfügbar, mit Besuchern aus mehr als 160 Ländern.
Wenn Sie Interesse an Werbung auf unserem Portal haben, kontaktieren sie uns für ein interessantes Angebot.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Spanien
© Copyright Event Planner Spain 2006-2015
Tel. +34 952 298 643

BCN Travel. DMC, Eventagentur und Geschäftsreisen in Barcelona, Spanien

Letzter Anbieter

BCN Travel. DMC, Eventagentur und Geschäftsreisen in ...
New Year’s Eve at Hesperia Tower - Barcelona

Letztes Angebot

New Year’s Eve at Hesperia Tower - ...
Eikonos at 2015 Planeta Awards

Letzte News

Eikonos at 2015 Planeta Awards ...
Georgie Uris - Video Production Services Barcelona. Produktionsfirma in Barcelona: Unternehmensvideos, Event-Aufzeichnung, Fotoreportagen und Videoclips


Georgie Uris - Video Production Services Barcelona. ...
December: 20% discount at El Racó de Madremanya


December: 20% discount at El Racó de ...
MeetingPlanners Russia 2015: Moscow Marriott Grand Hotel to host third annual edition of unique one-stop-shop event


MeetingPlanners Russia 2015: Moscow Marriott Grand Hotel ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter