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Hotel Alimara Barcelona . Hotel für Versammlungen, Events und Konferenzen im Norden von Barcelona, Spanien
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 Exhibiting at ibtm world, global event for meetings and events, Barcelona 29th November - 1st December 2016

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Choose Your Clients Wisely: Here’s Why

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Choose Your Clients Wisely: Here’s WhyWe spend countless hours lamenting over the stock we print our business cards on, what printer to buy for our office or which brand of water to stock our fridges with. And yet, many of us jump for joy the minute someone calls our office with a job. Why is it that we don’t place the same amount of scrutiny on the engine that keeps our businesses running? Our clients.

Just this week, during one of my Event Solutions Idea Factory sessions, I referred to this as being your company’s Red Velvet Rope Policy, a term first used by Michael Port in Book Yourself Solid. Today, any one of your customers can tweet, Facebook status update, blog, create a video or rate and review your company. In fact, just today I came across a blog post about how the New York Times allowed a disgruntled business owner to rant on their blog about some PR agents he recently hired for a restaurant launch. And in one vinegary post, he may have destroyed the reputation of a firm and an entire profession for some who read it.

More and more of us are turning to online reviews and recommendations to help form their decisions about who to work with and who to stay away from. Recommendations from people we know is the #1 most trusted form of advertising. Recommendations from people we’ve never met before is the #2 most trusted form of advertising. We trust what strangers say about a business far more than we trust what a business has to say about itself.

Work with enough people who don’t get you, don’t understand what you do or don’t care and you’re creating your own detraction engine.
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Palacio de Ferias y Congresos de Málaga. Messe- und Kongresspalast Málaga, Tagungszentrum Spanien
Andalusí Club. Thematische Reisen und Teambuilding auf Maß für Unternehmen in ganz Spanien, Portugal und Nordafrika, Reisebüro, Reiseveranstalter und professioneller Kongressveranstalter (PCO)
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ICCA Iberian Chapter IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events Exhibiting at ibtm world, global event for meetings and events Málaga Convention Bureau Member