Event Planner Spain, Organisation Veranstaltungen in Spanien und Marokko Locations und Anbieter für Events in Spanien und Marokko
Last month: 1,300,000 page views
Gratis Angebot einholen | Inserieren Anmeldung
 und Hotels
 Agentursuche  Event Anbieter
Event Planner Spain
Kategorien Event Anbieter
Amograe Internacional. Audiovisuelle Produktion, Bühnenbau, Kulissenbau, Tanzboden, Theatervorhänge, Beleuchtung, Bildschirme,
ibtm 2015

The Global Meetings & Events Expo, Barcelona 17-19 November

interessante Artikel
Ten Transformative Meetings Technology Trends for 2015 Ten Transformative Meetings Technology Trends for 2015 ...

Gratis Angebote für Ihr Event

Kontaktieren Sie uns: +34 952 298 643 - [email protected]
pinkCornerR pinkCornerI

Strategic Plan for the Andalusian Meeting and Trade Fair Industry

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Strategic Plan for the Andalusian Meeting and Trade Fair IndustryDuring the presentation of the Strategic Plan for the Andalusian Meeting and Trade Fair Industry, which was held last July 5 before an audience comprising representatives of the regional tourist industry, Paulino Plata, the regional minister of tourism, commerce and sports, listed the conclusions of the report on the current state of the Andalusian meeting and trade fair industry, and mentioned some of the strategic measures programmed by the regional ministry to boost its competitiveness.

An industry with financial clout
With roughly 1.2 million meeting, congress and trade fair participants per year, Andalusia is Spain’s third most important region as regards the number of delegates and events. According to the ICCA ranking, Seville is the most popular Andalusian destination (ranked 42nd in the World), followed by Granada and Malaga. Likewise, the association reports on the great financial impact that the industry is having on other provincial capitals and medium-sized towns, such as Cordoba, Jerez, Cadiz, Ubeda and Baeza.

In order to emphasise the industry’s importance, the regional minister drew attention to the fact that foreign delegates spend on average 534 euros per day, compared with 205 euros their Spanish counterparts usually spend, while daily spending of traditional tourists is below 100 euros.

An overall investment of around 70 million euros before 2008
Minister Plata went on to explain that the Regional Ministry of Tourism, Commerce and Sports plans to invest approximately 50 million euros in a marketing plan to attract international congress, convention and trade fair organisers, and some 20 million euros in modernising exhibition and congress facilities to adapt them to the current demand.

Apart from the strategy designed by the regional ministry, whose specific measures include putting a congress facility master plan into action to increase participation in Andalusia’s Congress Facility Network, and to facilitate the use of historical buildings for the celebration of events. The regional minister encouraged the private sector to collaborate actively in the strategic plan with the object of “working together to attract the organisers of large events to Andalusia” and to improve the industry’s financial results.

SWOT analysis of the industry
As regards weaknesses, Minister Plata singled out the lack of co-ordination between the different promotional agencies, both locally and regionally, and the fact that Malaga Airport is the only one in the region offering a wide range of international connections.

In the regional minister’s opinion, the reduction in the price of long-haul air fares due to the proliferation of low-cost airlines, the glut in congress facilities, increased competition from emerging destinations, above all in the northern Mediterranean, and the problem of overcrowding in some parts of Andalusia, are the main threats faced by the region.

As to strengths, Plata highlighted hotel quality, the possibility of using historical buildings as venues, the fact that the majority of Andalusian destinations are well-known on the international circuit, and the region’s reputation for being a fun place.

On the subject of opportunities, the regional minister stressed that “Andalusia” is a consolidated brand name, before going on to mention the region’s transport network, geopolitical stability, climate, and unique cultural and natural heritage, among other strong points.
Comment on this news item
Name     Email

Tags, event suppliers: Agencies  Congress  Facilities  Marketing  Sports  Venues  Tags, news section: Agencies  Airport  Andalusia  Association  Audience  Cadiz  Competition  Fair  Foreign  Granada  Heritage  Hotel  Jerez  Malaga  Marketing  Mediterranean  Meeting  Quality  Ranking  Seville  Sports  Strategy  Tourism  Transport 

Glossary, news section: Congress  Convention  Exhibition  Facility  ICCA  Trade fair 

Number of views of this article: 5,766

Alles suchen
Mitglieder Login
MYS Eventos, S.C.. Planung von Firmen- und Privatevents und Parties, Málaga, Spanien
Andalusí Club. Incentives und Team Building Programme auf Mass in Spanien und in Nordafrika, Reisebüro, Tour Operator und professionelle Kongressorganisation
Cortijo La Peñuela y Fuente Rey. Einzigartige Eventlocations und Shows Cádiz Spanien
Eventhropology. Komplettorganisation von Firmen-, sozialen und privaten Events in ganz Spanien
Cinevent Online. Versicherungen für Privat- und Firmenevents, Dreharbeiten und audiovisuelle Produktion

Über uns | Inserieren | Kontaktaufnahme | AGB | Glossar | Sitemap
Wenn Sie ein Event planen in Spanien oder Marokko, nehmen Sie Kontakt mit uns oder direkt mit den 600
Qualitätsdienstleistern in unserem Portal auf für gratis Angebote, ohne Verpflichtung und ohne Provision.

Mit 1,000,000 Seitenabrufen und 1,000 Angebotsanfragen im Monat ist Event Planner Spain derzeit das meist besuchte
Portal für Veranstaltungsorganisation in Spanien, in acht Sprachen verfügbar, mit Besuchern aus mehr als 160 Ländern.
Wenn Sie Interesse an Werbung auf unserem Portal haben, kontaktieren sie uns für ein interessantes Angebot.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Spanien
© Copyright Event Planner Spain 2006-2015
Tel. +34 952 298 643

BCN Travel. DMC, Eventagentur und Geschäftsreisen in Barcelona, Spanien

Letzter Anbieter

BCN Travel. DMC, Eventagentur und Geschäftsreisen in ...
Romantic breaks at the Hotel Restaurante La Mozaira

Letztes Angebot

Romantic breaks at the Hotel Restaurante La ...
Externa Azafatas at 11th Andalusian Veterinary Surgeons Congress

Letzte News

Externa Azafatas at 11th Andalusian Veterinary Surgeons ...
Riad Dar Justo. Riad mit Räumlichkeiten und Patios für Feier und Veranstaltungen in der Medina von Marrakech, Marokko


Riad Dar Justo. Riad mit Räumlichkeiten und ...
Wine Tasting Course in Barcelona


Wine Tasting Course in Barcelona ...
First Provincial Inland Tourism Gala to Be Presented Tomorrow


First Provincial Inland Tourism Gala to Be ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter