Event Planner Spain, Organisation Veranstaltungen in Spanien und Marokko Ideen und Ressourcen für Events und Meetings in Spanien
Internet leaders: July 5,394,846 page views
Newsletter (15,000+ Abonnenten) Event Planner Spain mobile version RSS Event Planner Spain
 Eventlocations
 und Hotels
 Agentursuche  Event Anbieter
 suchen
   Service
Event Planner Spain
Alle Kategorien
Amograe Internacional. Audiovisuelle Produktion, Bühnenbau, Kulissenbau, Tanzboden, Theatervorhänge, Beleuchtung, Bildschirme,
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

interessante Artikel
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
Make Your Meeting Go Viral Make Your Meeting Go Viral ...
The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 The Shift in Desktop to Mobile and Tablet ...
Managing AV for Non-Techies Managing AV for Non-Techies ...

Strategic Plan for the Andalusian Meeting and Trade Fair Industry

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Strategic Plan for the Andalusian Meeting and Trade Fair IndustryDuring the presentation of the Strategic Plan for the Andalusian Meeting and Trade Fair Industry, which was held last July 5 before an audience comprising representatives of the regional tourist industry, Paulino Plata, the regional minister of tourism, commerce and sports, listed the conclusions of the report on the current state of the Andalusian meeting and trade fair industry, and mentioned some of the strategic measures programmed by the regional ministry to boost its competitiveness.

An industry with financial clout
With roughly 1.2 million meeting, congress and trade fair participants per year, Andalusia is Spain’s third most important region as regards the number of delegates and events. According to the ICCA ranking, Seville is the most popular Andalusian destination (ranked 42nd in the World), followed by Granada and Malaga. Likewise, the association reports on the great financial impact that the industry is having on other provincial capitals and medium-sized towns, such as Cordoba, Jerez, Cadiz, Ubeda and Baeza.

In order to emphasise the industry’s importance, the regional minister drew attention to the fact that foreign delegates spend on average 534 euros per day, compared with 205 euros their Spanish counterparts usually spend, while daily spending of traditional tourists is below 100 euros.

An overall investment of around 70 million euros before 2008
Minister Plata went on to explain that the Regional Ministry of Tourism, Commerce and Sports plans to invest approximately 50 million euros in a marketing plan to attract international congress, convention and trade fair organisers, and some 20 million euros in modernising exhibition and congress facilities to adapt them to the current demand.

Apart from the strategy designed by the regional ministry, whose specific measures include putting a congress facility master plan into action to increase participation in Andalusia’s Congress Facility Network, and to facilitate the use of historical buildings for the celebration of events. The regional minister encouraged the private sector to collaborate actively in the strategic plan with the object of “working together to attract the organisers of large events to Andalusia” and to improve the industry’s financial results.

SWOT analysis of the industry
As regards weaknesses, Minister Plata singled out the lack of co-ordination between the different promotional agencies, both locally and regionally, and the fact that Malaga Airport is the only one in the region offering a wide range of international connections.

In the regional minister’s opinion, the reduction in the price of long-haul air fares due to the proliferation of low-cost airlines, the glut in congress facilities, increased competition from emerging destinations, above all in the northern Mediterranean, and the problem of overcrowding in some parts of Andalusia, are the main threats faced by the region.

As to strengths, Plata highlighted hotel quality, the possibility of using historical buildings as venues, the fact that the majority of Andalusian destinations are well-known on the international circuit, and the region’s reputation for being a fun place.

On the subject of opportunities, the regional minister stressed that “Andalusia” is a consolidated brand name, before going on to mention the region’s transport network, geopolitical stability, climate, and unique cultural and natural heritage, among other strong points.
Comment on this news item
Name     Email

See more International Congress and Convention Association (ICCA) news

Tags, event suppliers: Agencies  Congress  Facilities  Marketing  Sports  Venues 

Tags, news section: Agencies  Airport  Andalusia  Association  Audience  Cadiz  Competition  Fair  Foreign  Granada  Heritage  Hotel  Jerez  Malaga  Marketing  Mediterranean  Meeting  Quality  Ranking  Seville  Sports  Strategy  Tourism  Transport 

Glossary, news section: Congress  Convention  Exhibition  Facility  ICCA  Trade fair 

Number of views of this article: 4,961

Alles suchen
Loading
Newsletter
Anbieter
Mitglieder Login
Benutzer
Passwort
Palacio de Ferias y Congresos de Málaga. Messe- und Kongresspalast Málaga, Tagungszentrum Spanien
Uila Motor y Aventura. Track Day, Motorevents, Geländewagentouren in ganz Spanien
CREA Group - Event Management Barcelona. Organisation von Events, Incentives und Gruppenreisen in Barcelona, Madrid, Valencia und Andalusien, Spanien
Indigo Travel & Events. DMC Experten in Incentive Reisen, maßgeschneiderte Programme, exclusive Events in Spanien und Marokko
Hotel Barceló Sancti Petri. Luxushotel für Meetings in Cádiz, Spanien

 
Über uns | Inserieren | Kontaktaufnahme | AGB | Glossar | Sitemap
Wenn Sie ein Event planen in Spanien oder Marokko, nehmen Sie Kontakt mit uns oder direkt mit den 600
Qualitätsdienstleistern in unserem Portal auf für gratis Angebote, ohne Verpflichtung und ohne Provision.

Mit 4,000,000 Seitenabrufen und 1,000 Angebotsanfragen im Monat ist Event Planner Spain derzeit das meist besuchte
Portal für Veranstaltungsorganisation in Spanien, in acht Sprachen verfügbar, mit Besuchern aus mehr als 160 Ländern.
Wenn Sie Interesse an Werbung auf unserem Portal haben, kontaktieren sie uns für ein interessantes Angebot.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Spanien
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

GolfCanal. Geräumiger Veranstaltungsort im Zentrum von Madrid, Spanien, für alle Arten von Outdoor-Events

Letzter Anbieter

GolfCanal. Geräumiger Veranstaltungsort im Zentrum von Madrid, Spanien, ...
Hilton Buenavista with El Greco

Letztes Angebot

Hilton Buenavista with El Greco ...
ICCA Officially Supports The Meetings Show UK

Letzte News

ICCA Officially Supports The Meetings Show UK ...
Guadalquivir Catering. Cateringunternehmen spezialisiert für Firmenevents in Andalusien

Zufallsanbieter

Guadalquivir Catering. Cateringunternehmen spezialisiert für Firmenevents in Andalusien ...
Special 2014 Meeting Package at the AR Diamante Beach

Zufallsangebot

Special 2014 Meeting Package at the AR Diamante ...
Jumilla Wines Recover Their Splendour

Zufallsnews

Jumilla Wines Recover Their Splendour ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter