Event Planner Spain 西班牙 & 摩洛哥 丰富的资源 精彩的创意 专业的会议与活动承办策划服务咨询
Internet leaders: July 5,394,846 page views
Newsletter (15,000+ subscribers) Event Planner Spain mobile version RSS Event Planner Spain
 搜索住宿及活动场地 搜索活动承办机构 搜索活动供应商    我们的业务
Event Planner Spain
所有分类
Bcn+sweet. 为团体礼品及推销活动提供特别定制糖果罐、糖果瓶、巧克力或坚果。
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

精彩报道集锦
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
As Technology Changes Events, These Five Things Will Likely Stay the Same As Technology Changes Events, These Five Things Will ...
Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs Dynamic Rate Marketing – Hotelier’s Powerful New Weapon ...
How can my company successfully market its content? How can my company successfully market its content? ...

TALISMAN GROUP Contributes to Success of TESA Road Show

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 28/03/2009 – Talisman Group

See more Event Planner Spain member news
TALISMAN GROUP Contributes to Success of TESA Road ShowTESA, the well-known brand of security locks and doors and access control systems, commissioned a road show, visiting Spain’s main cities (Barcelona, Madrid, Seville, Bilbao, Valencia and Santiago), to showcase its new products to clients and distributors.

TESA recently commissioned the organization of a road show, “a highly efficient marketing tool since it is possible to target client segments with utmost precision, because it is a relatively new format in comparison with tradeshows, and due to the interest it awakens among attendees,” according to TALISMAN GROUP, the company handling the logistics and staging of the event.

“In times of crisis, clients demand maximum ROI from their marketing efforts, for which reason road shows are an excellent solution given their lower cost, higher efficiency and greater buzz, as well as the immediate impact that they have on the company’s bottom line,” said a TALISMAN GROUP’s spokesman.

The San Sebastain-based communication company El Taller designed the road show held at a series of cinema venues across the country. With a Hollywood Oscar ceremony theme, TESA’s new products were showcased to the audience in a film première setting. Red carpet, exclusive invitations, spotlights, film trailers dubbed especially for the occasion, compère… all the elements of a new release, adapted to clients’ communications needs with the aim of seducing and convincing the attendees with messages keyed to positioning the brand and increasing sales.

In the opinion of TALISMAN GROUP, road shows obtain optimum results thanks to the undeniable immediateness of the reply. While having a stand at a tradeshow is no guarantee of generating a high volume of new leads, the results are much better in the case of road shows: only clients attend, attendance figures are known beforehand, and organizers have enough time to attend clients in a more personal fashion. For this reason, in times of crisis the number of road shows increases, since they allow companies to optimize ROI and focus all their efforts on the target group.

At the end of each event, attendees were invited to a cocktail party held in the cinema lobby, which doubled as a showroom for TESA’s new products. This provided attendees and TESA’s representatives an excellent opportunity to reach agreements and get to know firsthand products and promotions.
Comment on this news item
Name     Email

See more Event Planner Spain member news

Tags, event suppliers: Film  Invitations  Marketing  Security  Shows  Venues 

Tags, news section: Attendance  Audience  Bilbao  Ceremony  Cinema  Clients  Communication  Crisis  Hollywood  Invitations  IT  Madrid  Marketing  Organization  Party  Sales  Seville  Valencia 

Glossary, news section: AIM  Buzz  Cocktail party  Event  Logistics  ROI  Show  Stand  Target  Target group  Tradeshow 

Number of views of this article: 7,612

全站搜索
Loading
新闻通讯
供应商
会员入口
用户名
密码
Team4you.es. 西班牙与葡萄牙的马贝拉、阳光海岸、安达卢西亚,探险活动公司,策划与组织各类晚会、活动与会议。
Flavour Machinery. 专为活动及庆典提供食品:爆米花、棉花糖、热狗及冷饮。
Barcelona Helicopters. 西班牙巴塞罗那及其它地区提供直升机服务,及直升机观光服务。
Alma Events & Design. Agency organizing unique, tailored events, celebrations, weddings and experiences in Andalusia, Spain
Hotel PYR Marbella. 会议和高尔夫酒店   马拉加   西班牙

 
关于我们 | 广告 | 联系我们 | 法律声明 | 小辞典 | 网站导航
您在西班牙或摩洛哥策划任何活动,均可联系我们或查阅我们的供应商目录这里有600家高品质的供应商供您直接咨询及询价

我们每月有上百万的浏览量,接受上千条咨询,是西班牙访问量最大的专业活动组织与策划网
我们能为全世界160个国家的客户提供八种语言的服务. 如果您与我们有同样的目标客户群,请联系我们

西班牙活动承办与策划专业网
Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, 西班牙
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

Simplycakes. 格拉纳达、马拉加、哈恩、阿尔梅里亚,为婚礼与各类活动提供订制蛋糕。

最新活动供应商

Simplycakes. 格拉纳达、马拉加、哈恩、阿...
Wedding Promotion at the Hilton Buenavista Toledo

最新折扣

Wedding Promotion at the Hilton Buenavista Toledo ...
Third Annual MICE Arabia Congress to Be Held in February 2015

最近新闻

Third Annual MICE Arabia Congress to Be Held ...
DoMixtura. 西班牙萨莫拉的活动组织公司,提供帐篷、遮阳篷、活动用大帐篷、桌椅与移动卫生间设备的租赁。

活动供应商随机推荐

DoMixtura. 西班牙萨莫拉的活动组织公司...
Temperature-Based Summer Discounts at the Hilton Buenavista Toledo

随机折扣

Temperature-Based Summer Discounts at the Hilton Buenavista Toledo ...
Temperature-Based Summer Discounts at the Hilton Buenavista Toledo

随机新闻

Temperature-Based Summer Discounts at the Hilton Buenavista Toledo ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter