Event Planner Spain 西班牙 & 摩洛哥 丰富的资源 精彩的创意 专业的会议与活动承办策划服务咨询
Internet leaders: March 3.425.442 page views
Newsletter (15,000+ subscribers) Event Planner Spain mobile version RSS Event Planner Spain
 搜索住宿及活动场地 搜索活动承办机构 搜索活动供应商    我们的业务
Event Planner Spain
所有分类
Cortijo la Fe. Charming hotel with Arab bathes and wedding, celebration and event facilities in Montefrio, Granada, Spain
IMEX 2014

Frankfurt, 20-22 May 2014: the worldwide exhibition for incentive travel, meetings and events
Register now for IMEX 2014
Frankfurt 20-22 May

The Meetings Show

Register now for The Meetings Show<br/> <b>Olympia, London 8-10 July 2014</b>
Register now
Olympia, London 8-10 July

精彩报道集锦
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor The Top 10 Questions Hoteliers Should Be Asking ...
Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You! Geofencing, Proximity Sensing and iBeacons: Coming to an ...
Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money Business Funding Checklist: 9 Brutal Facts You Shouldn’t ...

TALISMAN GROUP Contributes to Success of TESA Road Show

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 28/03/2009 – Talisman Group

See more Event Planner Spain member news
TALISMAN GROUP Contributes to Success of TESA Road ShowTESA, the well-known brand of security locks and doors and access control systems, commissioned a road show, visiting Spain’s main cities (Barcelona, Madrid, Seville, Bilbao, Valencia and Santiago), to showcase its new products to clients and distributors.

TESA recently commissioned the organization of a road show, “a highly efficient marketing tool since it is possible to target client segments with utmost precision, because it is a relatively new format in comparison with tradeshows, and due to the interest it awakens among attendees,” according to TALISMAN GROUP, the company handling the logistics and staging of the event.

“In times of crisis, clients demand maximum ROI from their marketing efforts, for which reason road shows are an excellent solution given their lower cost, higher efficiency and greater buzz, as well as the immediate impact that they have on the company’s bottom line,” said a TALISMAN GROUP’s spokesman.

The San Sebastain-based communication company El Taller designed the road show held at a series of cinema venues across the country. With a Hollywood Oscar ceremony theme, TESA’s new products were showcased to the audience in a film première setting. Red carpet, exclusive invitations, spotlights, film trailers dubbed especially for the occasion, compère… all the elements of a new release, adapted to clients’ communications needs with the aim of seducing and convincing the attendees with messages keyed to positioning the brand and increasing sales.

In the opinion of TALISMAN GROUP, road shows obtain optimum results thanks to the undeniable immediateness of the reply. While having a stand at a tradeshow is no guarantee of generating a high volume of new leads, the results are much better in the case of road shows: only clients attend, attendance figures are known beforehand, and organizers have enough time to attend clients in a more personal fashion. For this reason, in times of crisis the number of road shows increases, since they allow companies to optimize ROI and focus all their efforts on the target group.

At the end of each event, attendees were invited to a cocktail party held in the cinema lobby, which doubled as a showroom for TESA’s new products. This provided attendees and TESA’s representatives an excellent opportunity to reach agreements and get to know firsthand products and promotions.
Comment on this news item
Name     Email

See more Event Planner Spain member news

Tags, event suppliers: Film  Invitations  Marketing  Security  Shows  Venues 

Tags, news section: Attendance  Audience  Bilbao  Ceremony  Cinema  Clients  Communication  Crisis  Hollywood  Invitations  IT  Madrid  Marketing  Organization  Party  Sales  Seville  Valencia 

Glossary, news section: AIM  Buzz  Cocktail party  Event  Logistics  ROI  Show  Stand  Target  Target group  Tradeshow 

Number of views of this article: 6,140

新闻通讯
供应商
关键词
新闻搜
关键词
全站搜索
Loading
会员入口
用户名
密码
Andalusí Club. 专业会议组织者  安达卢西亚,活动管理  安达卢西亚  西班牙
3n1. 目的地管理公司,活动策划,奖励旅游组织 西班牙 巴伦西亚
Hacienda Zorita. 西班牙萨拉曼卡酒庄、乡村度假及Spa胜地。
Gallery Hotel . 宴会和会议大酒店  巴塞罗那  西班牙
Boutique-Hotel Varadero. Boutique hotel in Zahara de los Atunes, Cadiz, Spain, with a restaurant and facilities for wedding receptions, parties, meetings and incentives

 
关于我们 | 广告 | 联系我们 | 法律声明 | 小辞典 | 网站导航
您在西班牙或摩洛哥策划任何活动,均可联系我们或查阅我们的供应商目录这里有650家高品质的供应商供您直接咨询及询价

我们每月有上百万的浏览量,接受上千条咨询,是西班牙访问量最大的专业活动组织与策划网
我们能为全世界160个国家的客户提供八种语言的服务. 如果您与我们有同样的目标客户群,请联系我们

西班牙活动承办与策划专业网
Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, 西班牙
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

360Experience. Bespoke corporate and VIP ticketing and hospitality services for sports events and concerts all over the world

最新活动供应商

360Experience. Bespoke corporate and VIP ticketing and hospitality ...
Exclusive Promotion at the Hotel Ibersol Antemare in Sitges

最新折扣

Exclusive Promotion at the Hotel Ibersol Antemare in ...
Marta Macias Bou New Tourism Manager of Las Rozas Village

最近新闻

Marta Macias Bou New Tourism Manager of Las ...
Yacht Club Cala d

活动供应商随机推荐

Yacht Club Cala d'Or. 西班牙马略卡岛,卡拉多尔,...
Corporate Wine Tourism J. Miquel Jané Winery – Penedes

随机折扣

Corporate Wine Tourism J. Miquel Jané Winery – ...
Corporate Wine Tourism J. Miquel Jané Winery – Penedes

随机新闻

Corporate Wine Tourism J. Miquel Jané Winery – ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2014 – Frankfurt 20-22 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter