Event Planner Spain 西班牙 & 摩洛哥 丰富的资源 精彩的创意 专业的会议与活动承办策划服务咨询
Last month: 1,300,000 page views
联系我们 - 建议与推荐服务 | 广告 成为会员
 搜索住宿及活动场地 搜索活动承办机构 搜索活动供应商    我们的业务
Event Planner Spain
Hotel Alimara Barcelona . 西班牙巴塞罗那北部的会议、活动及大型会议酒店。
ibtm 2016, Barcelona

 Exhibiting at ibtm world, global event for meetings and events, Barcelona 29th November - 1st December 2016

Ten Transformative Meetings Technology Trends for 2015 Ten Transformative Meetings Technology Trends for 2015 ...

Free quotes for your event in Spain or Morocco

Contact us: +34 952 298 643 - [email protected]
pinkCornerR pinkCornerI

TALISMAN GROUP Contributes to Success of TESA Road Show

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 28/03/2009 – Talisman Group
TALISMAN GROUP Contributes to Success of TESA Road ShowTESA, the well-known brand of security locks and doors and access control systems, commissioned a road show, visiting Spain’s main cities (Barcelona, Madrid, Seville, Bilbao, Valencia and Santiago), to showcase its new products to clients and distributors.

TESA recently commissioned the organization of a road show, “a highly efficient marketing tool since it is possible to target client segments with utmost precision, because it is a relatively new format in comparison with tradeshows, and due to the interest it awakens among attendees,” according to TALISMAN GROUP, the company handling the logistics and staging of the event.

“In times of crisis, clients demand maximum ROI from their marketing efforts, for which reason road shows are an excellent solution given their lower cost, higher efficiency and greater buzz, as well as the immediate impact that they have on the company’s bottom line,” said a TALISMAN GROUP’s spokesman.

The San Sebastain-based communication company El Taller designed the road show held at a series of cinema venues across the country. With a Hollywood Oscar ceremony theme, TESA’s new products were showcased to the audience in a film première setting. Red carpet, exclusive invitations, spotlights, film trailers dubbed especially for the occasion, compère… all the elements of a new release, adapted to clients’ communications needs with the aim of seducing and convincing the attendees with messages keyed to positioning the brand and increasing sales.

In the opinion of TALISMAN GROUP, road shows obtain optimum results thanks to the undeniable immediateness of the reply. While having a stand at a tradeshow is no guarantee of generating a high volume of new leads, the results are much better in the case of road shows: only clients attend, attendance figures are known beforehand, and organizers have enough time to attend clients in a more personal fashion. For this reason, in times of crisis the number of road shows increases, since they allow companies to optimize ROI and focus all their efforts on the target group.

At the end of each event, attendees were invited to a cocktail party held in the cinema lobby, which doubled as a showroom for TESA’s new products. This provided attendees and TESA’s representatives an excellent opportunity to reach agreements and get to know firsthand products and promotions.
Comment on this news item
Name     Email

Tags, event suppliers: Film  Invitations  Marketing  Security  Shows  Venues  Tags, news section: Attendance  Audience  Bilbao  Ceremony  Cinema  Clients  Communication  Crisis  Hollywood  Invitations  IT  Madrid  Marketing  Organization  Party  Sales  Seville  Valencia 

Glossary, news section: AIM  Buzz  Cocktail party  Event  Logistics  ROI  Show  Stand  Target  Target group  Tradeshow 

Number of views of this article: 10,282

Palacio de Ferias y Congresos de Málaga. 贸易博览会和会议中心   马拉加    会展中心  西班牙
Andalusí Club. 专业会议组织者  安达卢西亚,活动管理  安达卢西亚  西班牙
Hotel Miguel Ángel . 西班牙马德里La Castellana的五星级酒店,拥有各种活动、会议及宴会设施,可举办各类活动及大型会议。
TPV Express. 西班牙范围内为活动及贸易展提供销售终端设备租赁。
Destination Management Morocco. 摩洛哥的目的地管理公司(DMC),在摩洛哥全国范围提供服务。

关于我们 | 广告 | 联系我们 | 法律声明 | 小辞典 | 网站导航


Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, 西班牙
© Copyright Event Planner Spain 2006-2016
Tel. +34 952 298 643

BCN Travel. 西班牙巴塞罗那,组织各类活动、商务旅行,目的地管理服务(DMC)


BCN Travel. 西班牙巴塞罗那,组织各类活...
New Year’s Eve 2016-2017 at the Palacio del Flamenco


New Year’s Eve 2016-2017 at the Palacio ...
Apps every event planner needs


Apps every event planner needs ...
1PMI Eventos, Incentivos y Congresos. 西班牙,激励活动俱乐部与会议组织者。


1PMI Eventos, Incentivos y Congresos. 西班牙,激励活动俱乐部与会...
Magic days return for event in Barcelona


Magic days return for event in Barcelona ...
Islanders Return to Province of Cadiz with Icelandair


Islanders Return to Province of Cadiz with ...

ICCA Iberian Chapter IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events Exhibiting at ibtm world, global event for meetings and events Málaga Convention Bureau Member