Event Planner Spain 西班牙 & 摩洛哥 丰富的资源 精彩的创意 专业的会议与活动承办策划服务咨询
Over 1,750,000 page views in November
Newsletter (15,000+ subscribers) Event Planner Spain mobile version RSS Event Planner Spain
联系我们 - 建议与推荐服务 | 广告 成为会员
 搜索住宿及活动场地 搜索活动承办机构 搜索活动供应商    我们的业务
Event Planner Spain
所有分类
BCN Event Planners. 西班牙及国外活动策划机构,专门从事团体活动及庆典组织。
Fitur 2015

International Tourism Fair in Spain, Madrid (IFEMA) 28 January - 1 February
Madrid (IFEMA) 28 Jan - 1 Feb

精彩报道集锦
Ten Transformative Meetings Technology Trends for 2015 Ten Transformative Meetings Technology Trends for 2015 ...
The Two New Google Updates Every Hotelier Should Know About The Two New Google Updates Every Hotelier Should ...
Stand Up and Roar Stand Up and Roar ...
Entrepreneurial Success: What Does it Really Take? Entrepreneurial Success: What Does it Really Take? ...

Speakers Rehab

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Speakers Rehab"Can you give me a good joke to tell during my presentation tomorrow?" I was asked once at an internal sales conference in 2000 by Ellen, an executive at my company.

I had just given the presentation of my life to 800 fellow Yahoo! employees, including senior management. Ellen, not a natural born speaker, wanted to have the same success-and she hoped it was as simple as securing a funny piece of content to go with her massive PowerPoint slide show.

I knew on the spot that a joke wasn’t the solution, and worse, I had no idea of how to help her improve her presentation skills in one day. Up until then, I was getting by with enthusiasm and visual aids. I knew that wasn’t sustainable. Over the next few years, I became a student of public speaking and read dozens of books on the subject. In 2003, one of those books changed my speaking life-and finally gave me some practical tools to help others improve their speeches as well.

That book was Working the Room by Nick Morgan. After studying some of the greatest speakers of all time, Morgan realized they all had one thing in common: a belief that "the only reason to give a speech is to change the world."

I eventually hired the author’s firm (Public Words Inc.) to help me with my growing professional speaking career. Public Words helps companies improve internal speakers for important presentations and also works with professional speakers such as myself. During the last five years, I’ve learned a great deal on how to give a presentation that moves an audience to action.

Face it: Most non-professional speakers are bad. Really bad. But many meeting professionals have to include them on event agendas because of their status and expectations. Usually, there isn’t much time to rehab a bad internal speaker, so some simple rules of thumb could come in handy.

1. Make each speech tell a single archetypal story. Both Morgan and author and film producer Clive Barker agree that there are a fixed number of basic stories that are told and retold over time. We are used to hearing these, and that’s why they work in changing our perspective and actions. Those stories include love, revenge, strangers-in-a-strange-land, coming of age, hero journeys and burning platforms. While speakers like to tell little stories, they must tie them to an overarching story that the audience can relate to. So, figure out which of these stories the speaker is trying to tell, then create an outline and select data and anecdotes to support it.

2. Reduce the visuals (crutches). If a speaker needs an outline, put one together on paper with magic marker and tape it to the floor in front of him or her-just like a band has a set list instead of overhead slides that announce each song. I suggest cutting PowerPoint presentations down to less than six slides (hopefully, all illustrative images and NO quotes).

3. Rehearse, rehearse, rehearse. Encourage speakers to run through the speech with staff before leaving for events. Schedule time for speakers to give the full presentation at the venues to instill confidence and free up their minds during the presentation, allowing them to connect with the audience and watch how they react to material.

4. Require at least three specific calls to action. A "go-do-this" point is the best possible takeaway a talk can offer its audience. To outline a problem or provide a case study may be interesting, but it will not change the world. Calls to action need to be specific, doable and measurable. I suggest that the first two calls to action are tactical and the final one strategic. After-event communications should summarize the internal speaker’s calls to action and progress that’s been made in adopting them.

5. Review the tapes-full circle. All events should, whenever possible, be videotaped. Even if you use an inexpensive camera, tape the speaker AND the audience every time. Morgan’s newest book, Trust Me: Four Steps to Authenticity and Charisma, argues that the non-verbal message is more important than the verbal message, yet most speakers are not aware of their postures, gestures or movements. Show speakers what they are doing wrong on tape, and they’ll change.

6. View (or have the speaker view) the tape you’ve made of your audience. Movie producers have used this technique for decades to assess how audiences react to plot lines, stories and actors. By watching the audience, as you listen to the speaker, you’ll drill down to the points that worked, bounced off the audience or didn’t work at all.

How hard is it to rehab a bad internal speaker? Not hard with good advice, persistence and positive feedback. Besides, if you help one of your executives improve his or her game on stage, they’ll see you as a value-added leader in the company, which can be good for your career (and your events).

TIM SANDERS, one of the top-rated speakers on the lecture circuit, is author of Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference (Doubleday, September 2008). Check out his Web site at www.savingtheworld.net.
Comment on this news item
Name     Email

Tags, event suppliers: Film  Speakers  Staff  Venues  Tags, news section: Audience  Free  IT  Management  Meeting  PowerPoint  Sales  Speech  Spot  Staff  Sustainable  Web 

Glossary, news section: Conference  Event  Feedback  SET  Show  SITE  Speaker  Stage 

Number of views of this article: 8,661

全站搜索
Loading
新闻通讯
供应商
会员入口
用户名
密码
AEROBROKER. 西班牙范围内为商务旅行及公司活动提供空运经纪人和包机管理。
SmartWorks. 西班牙及摩洛哥,为各类活动设计、制作及搭建临时舞台。
Azafatas y Modelos Alhambra. 活动工作人员  格拉纳达,模特 安达卢西亚,活动和物流 安达卢西亚 西班牙
Audiovisuales Assis. 为企业活动提供视听制作服务 马德里  西班牙
EXTRAVAGANZA! Eventos, Team Building e Incentivos. 西班牙,团体活动、团队建设、激励旅游、目的地管理(DMC)。

 
关于我们 | 广告 | 联系我们 | 法律声明 | 小辞典 | 网站导航
您在西班牙或摩洛哥策划任何活动,均可联系我们或查阅我们的供应商目录。这里有600家高品质的供应商供您直接咨询及询价。

我们每月有1,500,000的浏览量,接受1,000咨询,是西班牙访问量最大的专业活动组织与策划网。我们能为全世界160个国家的客户提供八种语言的服务。如有广告需要,请联系我们

西班牙活动承办与策划专业网
Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, 西班牙
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

Sibaritas Events. Corporate event planning and organization in Barcelona, Spain

最新活动供应商

Sibaritas Events. Corporate event planning and organization in ...
Let

最新折扣

Let's Meet at Melia Salinas, Lanzarote ...
Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation

最近新闻

Melia Hotels International Creates Melia Digital to Lead ...
UFM. 西班牙及摩洛哥,为各种活动提供花式足球、篮球及霹雳舞表演。

活动供应商随机推荐

UFM. 西班牙及摩洛哥,为各种活动...
We Would Like to Reward Your Trust…

随机折扣

We Would Like to Reward Your Trust… ...
ROI Week 2011 Introduces New Course on Social Media and Hybrid Events

随机新闻

ROI Week 2011 Introduces New Course on Social ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter