Event Planner Spain 西班牙 & 摩洛哥 丰富的资源 精彩的创意 专业的会议与活动承办策划服务咨询
Internet leaders: July 5,394,846 page views
Newsletter (15,000+ subscribers) Event Planner Spain mobile version RSS Event Planner Spain
 搜索住宿及活动场地 搜索活动承办机构 搜索活动供应商    我们的业务
Event Planner Spain
所有分类
Amograe Internacional. 提供摄影摄像、临时舞台、灯光、背景幕、屏幕、安装、技术人员、本地员工。
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

精彩报道集锦
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
Managing AV for Non-Techies Managing AV for Non-Techies ...
As Technology Changes Events, These Five Things Will Likely Stay the Same As Technology Changes Events, These Five Things Will ...
Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs Dynamic Rate Marketing – Hotelier’s Powerful New Weapon ...

"Channel TUI" Consolidates Position as Only Specialised Ad Platform Geared to Tourist Industry

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 07/04/2008 – TUI España

See more Event Planner Spain member news
"Channel TUI" Consolidates Position as Only Specialised Ad Platform Geared to Tourist IndustryTUI Spain, the country’s leading inbound tour operator, has managed to consolidate the position of Channel TUI as the first and only specialised ad platform geared to the tourist industry. TUI launched the platform a year ago with the aim of making the most of the synergies existing between the different sectors of the tourist industry, and offering tourists and its clients an additional source of information.

What makes Channel TUI so attractive is the fact that it is keyed to tourists segmented by nationality, age and holiday destination. This allows for highly targeted campaigns at a time when the target group is highly receptive, that is, during their holidays. Furthermore, the impact of campaigns is multiplied if the advertiser is the tour operator whose services the target audience has engaged. Therefore, TUI Spain acts as prescriptor of the services and products advertised through its channel.

The platform has a total target audience of seven million tourists reached through ads in catalogues and events such as fam trips. Potential clients can also be reached through in-flight ad campaigns. Lastly, the destination is the most conventional point of contact with the largest target audience, ad campaigns taking the form of co-branding, bus ads, brochures, etc. TUI’s platform has endless possibilities, the different ad formats being completely adaptable to the needs of the advertiser.

To date, the platform has run campaigns for brands such as Jerez de la Frontera City Council, Palma Aquarium, Gonzalez Byass, McDonalds, the provincial authorities of Jaen, Malaga City Council, Majorica, and Grupo Aspro, among others.

Along these lines, the international ad campaign TUI designed for Jerez, whose objective for 2007 was to increase the destination’s exposure and visitor numbers, way surpassed its goal, all of which goes to show its effectiveness. This campaign included display ads on websites and in catalogues, brochures, promotional gifts for tourists and bus ads.

A subsidiary of TUI Travel PLC, one of the global tourist industry’s leading companies, TUI Spain is the country’s foremost inbound tourist agency. Based in Palma de Mallorca, the company has 1,400 employees and offices in the top 29 destinations in Spain, attending to the needs of five million clients a year.
Comment on this news item
Name     Email

See more Event Planner Spain member news

Contact with – TUI España (西班牙巴伦西亚,DMC公司专门为客户提供订制服务,举办各类大型会议与激励活动。)

Tags, news section: 2007  Audience  Campaign  Clients  Gifts  Holiday  IT  Jaen  Jerez  Malaga  Mallorca  Spain  TUI 

Glossary, news section: AIM  Show  Target  Target audience  Target group  Tour  Tour operator 

Number of views of this article: 5,915

全站搜索
Loading
新闻通讯
供应商
会员入口
用户名
密码
Palacio de Ferias y Congresos de Málaga. 贸易博览会和会议中心   马拉加    会展中心  西班牙
Uila Motor y Aventura. 西班牙范围内组织4x4、机动车、四驱赛车赛事。
CREA Group - Event Management Barcelona. 西班牙巴塞罗那、马德里、巴伦西亚、安达卢西亚的活动策划组织,提供各种激励活动、团体旅行服务。
Indigo Travel & Events. 摩洛哥与西班牙的目的地管理(DMC)管理专家公司,提供各类激励旅行计划、科技活动以及特殊活动项目。
Hotel Barceló Sancti Petri. 豪华会议酒店   西班牙  加迪斯

 
关于我们 | 广告 | 联系我们 | 法律声明 | 小辞典 | 网站导航
您在西班牙或摩洛哥策划任何活动,均可联系我们或查阅我们的供应商目录这里有600家高品质的供应商供您直接咨询及询价

我们每月有上百万的浏览量,接受上千条咨询,是西班牙访问量最大的专业活动组织与策划网
我们能为全世界160个国家的客户提供八种语言的服务. 如果您与我们有同样的目标客户群,请联系我们

西班牙活动承办与策划专业网
Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, 西班牙
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

Simplycakes. 格拉纳达、马拉加、哈恩、阿尔梅里亚,为婚礼与各类活动提供订制蛋糕。

最新活动供应商

Simplycakes. 格拉纳达、马拉加、哈恩、阿...
Wedding Promotion at the Hilton Buenavista Toledo

最新折扣

Wedding Promotion at the Hilton Buenavista Toledo ...
Generate New Business Leads and Gain Market Share

最近新闻

Generate New Business Leads and Gain Market Share ...
Bornbike Experience Tours. 西班牙巴塞罗那,出租与租赁自行车,同时提供带导游的旅游项目。

活动供应商随机推荐

Bornbike Experience Tours. 西班牙巴塞罗那,出租与租赁...
Cultural Activities 4th Centenary of El Greco

随机折扣

Cultural Activities 4th Centenary of El Greco ...
Cultural Activities 4th Centenary of El Greco

随机新闻

Cultural Activities 4th Centenary of El Greco ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter