50 Reasons Your Competitors Are Kicking Your Butt

1. You’re not keeping your pipeline full of new business
2. You’re solely focusing on new relationships and not nurturing your existing ones
3. You don’t know why you’re losing customers
4. You’re not building partnerships with other vendors
5. No one knows who you are
6. You’ve been pigeonholed as ’that’ type of company
7. You don’t have a value proposition (pick a team: do you offer the lowest price or do you have a value differentiator?)
8. You’re too difficult to contact, find or make a transaction with
9. Your products or services are too difficult to use
10. You’re not measuring the success or failure of your activities
11. You’re not focusing on the future of your business
12. You’re business issues don’t keep you up at night
13. You don’t have key suppliers
14. You don’t know how to communicate what you do in a sentence or two
15. You’re not investing in the area of your business that makes you the most money
16. You’re not staying on top of industry news
17. You don’t recognize and reward your star employees
18. You can’t be found in the first couple of pages in a Google search
19. You’re not constantly reassessing your plan
20. You’re not holding post-mortems with your key clients
21. You’re too focused on what your competitors are doing
22. You’re immersed in status-quo and don’t ask yourself "what if…"
23. You’ve hired mini-mes instead of people who complement your deficiencies
24. You only focus on ’big picture thinking’
25. You only focus on executing
26. You’re talking ’at’ your customers instead of having a conversation with them
27. You’re not contributing to your industry
28. You’re not helping others
29. You don’t have an advisory board or a strategy business support resource
30. You don’t have a common language for all of your employees
31. You’re over-priced
32. You’re under-priced
33. You’re not using testimonials to sell your business
34. You’re not monitoring your reputation
35. You’re not focusing on the needs, wants, desires of your customers
36. You’re not innovative
37. You’re not quality-control focused
38. You’re not learning from your mistakes
39. You’re under-staffed
40. You’re giving away too much stuff for free
41. You have one client who represents the majority of your revenue
42. You don’t have the right channels of distribution
43. You’re not solving a problem for your customers
44. You’re not bundling the right products / services for the right customer segments
45. You don’t take risk
46. You’re not consistent
47. You’re inflexible
48. You’ve stopped having fun
49. You don’t know where you make your money
50. You’re not using social media

Tag, you’re it.
Add to the list and create a reason I haven’t listed here…

• See more Lara McCulloch-Carter news, Ready2spark

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