Event Planner Spain 西班牙 & 摩洛哥 丰富的资源 精彩的创意 专业的会议与活动承办策划服务咨询
Last month: 1,300,000 page views
联系我们 - 建议与推荐服务 | 广告 成为会员
 搜索住宿及活动场地 搜索活动承办机构 搜索活动供应商    我们的业务
Event Planner Spain
所有分类
ACTION Servicios Audiovisuales. Event: LED大屏幕,投影,音響,燈光,視頻,集設計生產

International Tourism Fair in Spain - Fitur, Madrid 18-22 January 2017
Fitur Madrid, 18-21 January 2017
Event Planner Spain Stand 7A03 Malaga City Hall

精彩报道集锦
Seven Meetings Technology Trends to Watch for 2017 Seven Meetings Technology Trends to Watch for ...

Free quotes for your event in Spain or Morocco


Contact us: +34 952 298 643 - [email protected]
pinkCornerR pinkCornerI

Poko Introduces Art-vertising in Spain

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 19/07/2011 – Poko
Poko Introduces Art-vertising in SpainImagine that you are about to land at Barcelona Airport and, looking through your window, you see an enormous ad planted in the middle of a field. Thousands of strategically placed flowers make up the logo of a brand. Its proponents have called it "art-vertising": a unique, spectacular and ecological advertising medium.

A unique advertising medium
Art-vertising is a special and spatial medium, "unique of its kind and unique as regards outdoor advertising," says Joan Alvares, partner-director of Poko. "It is unique of its kind because there is currently no other agency in Spain offering a similar medium. It is unique as regards outdoor advertising because, unlike conventional media, the impact is produced in an ad-free setting, catching the target audience's attention when they are otherwise unoccupied." Carlos Casas, the project's prime mover, was looking for the solution to a problem: "Many brands are interested in air travellers, but until now they have had to make do with advertising at airports. Outdoor advertising in the vicinity of runways is prohibited, but there is no law against planting it."

A spectacular medium
More than 100,000 flowers planted in an area of 10,000sqm. This is just one spectacular example of this medium blending advertising with art. At first, it will only be available at Barcelona's El Prat Airport, although Poko is currently negotiating with the owners of fields bordering on the country's main airports. The company is currently offering six-week campaigns, generating in the region of one million potential impacts for the brand.

An ecological medium
Art-vertising is a cutting-edge medium which is 100% natural. It is an especially good choice for brands committed to environmental protection and/or need to associate their products with concepts such as sustainability, pureness or naturalness. "We are currently experiencing an authentic 'eco-nomic' revolution, where 'eco' is an increasingly profitable value: cars are increasingly greener and food is increasingly more natural, because environmental protection now plays an important part in the purchase decisions of consumers."

Poko introduces art-vertising in Spain

Poko introduces art-vertising in Spain


Comment on this news item
Name     Email

Video

POKO Guerrilla Marketing Barcelona Spain: Virus Anti Panda, Guerrilla Marketing in Barcelona for Panda


Tags, event suppliers: Advertising  Cars  Flowers  Media  Outdoor  Tags, news section: Advertising  Airport  Barcelona  Environmental  Flowers  IT  Media  Outdoor  Spain  Sustainability 

Glossary, news section: Target 

Number of views of this article: 3,977

全站搜索
Loading
新闻通讯
供应商
会员入口
用户名
密码
CREA Group - Event Management Barcelona. 西班牙巴塞罗那、马德里、巴伦西亚、安达卢西亚的活动策划组织,提供各种激励活动、团体旅行服务。
Eventhropology. 全西班牙范围内为团体活动、社会活动及私人活动提供全面服务。
MYS Eventos, S.C.. 企业和私人活动和聚会规划,马拉加,西班牙
Habti Voyages. 摩洛哥专注于商务旅行及团体旅行的旅行社。
Hotel Emperador. 商务和会议酒店在马德里的Gran Via,西班牙

 
关于我们 | 广告 | 联系我们 | 法律声明 | 小辞典 | 网站导航
您在西班牙或摩洛哥策划任何活动,均可联系我们或查阅我们的供应商目录。这里有600家高品质的供应商供您直接咨询及询价。

我们每月有1,400,000的浏览量,接受1,000咨询,是西班牙访问量最大的专业活动组织与策划网。我们能为全世界160个国家的客户提供八种语言的服务。如有广告需要,请联系我们

西班牙活动承办与策划专业网
Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, 西班牙
© Copyright Event Planner Spain 2006-2017
Tel. +34 952 298 643

BCN Travel. 西班牙巴塞罗那,组织各类活动、商务旅行,目的地管理服务(DMC)

最新活动供应商

BCN Travel. 西班牙巴塞罗那,组织各类活...
Melia Sevilla special offer

最新折扣

Melia Sevilla special offer ...
Andalusian fashion: a lure for international tourism

最近新闻

Andalusian fashion: a lure for international tourism ...
VIDEO PROMOCION. 太阳海岸视听设备租赁,西班牙范围内提供视听产品。

活动供应商随机推荐

VIDEO PROMOCION. 太阳海岸视听设备租赁,西班...
4x4 Safari Tour through the Penedès

随机折扣

4x4 Safari Tour through the Penedès ...
AlhondigaBilbao at Prague Quadrennial International Exhibition of Scenography and Theatre Architecture

随机新闻

AlhondigaBilbao at Prague Quadrennial International Exhibition of ...

ICCA Iberian Chapter IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events Exhibiting at ibtm world, global event for meetings and events Málaga Convention Bureau Member