Event Planner Spain 西班牙 & 摩洛哥 丰富的资源 精彩的创意 专业的会议与活动承办策划服务咨询
Internet leaders: July 5,394,846 page views
Newsletter (15,000+ subscribers) Event Planner Spain mobile version RSS Event Planner Spain
 搜索住宿及活动场地 搜索活动承办机构 搜索活动供应商    我们的业务
Event Planner Spain
所有分类
Amograe Internacional. 提供摄影摄像、临时舞台、灯光、背景幕、屏幕、安装、技术人员、本地员工。
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

精彩报道集锦
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
Make Your Meeting Go Viral Make Your Meeting Go Viral ...
The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 The Shift in Desktop to Mobile and Tablet ...
Managing AV for Non-Techies Managing AV for Non-Techies ...

RMB Design Solutions Efficiently Interprets and Projects Krannich Solar's Corporate Image at Different European Shows

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
RMB Design Solutions Efficiently Interprets and Projects Krannich Solar's Corporate Image at Different European ShowsKrannich Solar is one the five largest suppliers in the European photovoltaic solar energy industry, offering a range of products including solar panels, mounting brackets, solar inverters for grid-connected and stand-alone installations, voltage regulators and batteries.

In this interview, a representative of Krannich Solar tells us how RMB Design Solutions managed to efficiently interpret and project the company's corporate image at different European tradeshows.

To what degree and how has RMB Design Solutions helped Krannich Solar handle its corporate communication?
"Since the end of 2007, RMB Design Solutions has been helping us participate in national and international tradeshows. After winning two bids in Spain, and two in France and Italy, the Argentine group is now handling the tradeshow participation of Krannich Solar's three Mediterranean subsidiaries."

Through homogeneity and coherence with Krannich Solar's corporate identity
"RMB Design Solutions has always successfully reflected Krannich Solar's corporate identity, creating original stands and, what is more important, differentiating them from those of its competitors. In addition, RMB uses identifying elements of Krannich, designing unique forms that are easily identifiable with the company, without the need for using our logo."

Understanding the character, personality and culture of the company
"RMB Design Solutions' team has been capable of understanding our needs, business culture and philosophy, materializing them in an architectural project, such as a tradeshow stand, without forgetting the need to gear the design to the values of our target audience."

Reinforcing the company's position at a global level
"One of the results of our collaboration with RMB Design Solutions is an increase in brand awareness not only in Spain, but also in Italy and France. This has helped us differentiate our products from those of our competitors and transmit our competitive edge to our target audience in the three Mediterranean countries."

RMB Design Solutions efficiently interprets and projects Krannich Solar's corporate image in different European shows

RMB Design Solutions efficiently interprets and projects Krannich Solar's corporate image in different European shows



How do you rate RMB Design Solutions' advice on how to maximize tradeshow ROI?
"I think it is very good and very useful and, although we do not always see eye to eye, we do appreciate their initiative and ideas. Only in this way can we continue to use new technologies in our tradeshow marketing strategies."

In your opinion, which design and architectural solutions have been suitable and functional and why?
Krannich Solar's anagram
"It has worked wonderfully because this element makes the stand recognizable, without the logo having to be visible, which is very important, above all when taking into account that our competitors' stands tend to be rectangular, and without the logo they all look pretty similar."

Product showcasing
"RMB has proposed a way of exhibiting our photovoltaic modules using the mounting brackets made by the German firm K2 Systems, of which we are the exclusive distributors. It is not only a unique solution, but also allows us 'to kill two birds with one stone' by showing visitors both the panels and the mounting systems."

What is important to you when partnering with a tradeshow stand design and construction and service provider?
"It is important that we speak the same language, and I am not referring to Spanish. The provider does not only have to be a good designer and project manager, but also has to understand our needs and know how to satisfy them in the way that meets our expectations."

How would you summarize the state of affairs before and after your collaboration with RMB Design Solutions?
"The first stands in Spain were assembled by a German supplier working with the group. Unfortunately, the design was not geared to the Spanish market, since it reflected the mentality and aesthetic tastes of the Germans. In addition, the prices were also German, labour costs being slightly higher there than they are in Spain. We were not very pleased with our first local supplier, since the finished product was not what we had expected. For the same reason, we decided to launch a tender to find a new supplier for 2008, and RMB Design Solutions submitted the winning bid. After partnering with them for a year, we launched another tender, which made us understand that the team at RMB Design Solutions was the one that best fitted the supplier profile that we were looking for. In addition, we have a close working relationship with all the members of the company's team, as if they formed a part of our own staff; they are our friends and good advisors."

"We understand that a stand is part and parcel of our corporate communication strategy and our clients have also understood this to be true. For this reason, we have not only used this design in several Spanish cities, but also in Milan, Verona, and Rome in Italy, and in Paris and Montpellier in France, thus successfully managing to unify our brand's corporate image."

RMB Design Solutions' stand design for Krannich Solar

RMB Design Solutions' stand design for Krannich Solar


Comment on this news item
Name     Email

See more sustainable events news, corporate social responsibility (CSR)
See more Event Planner Spain member news

Tags, event suppliers: Design  Marketing  Stands 

Tags, news section: 2007  2008  Audience  Business  Clients  Communication  Culture  Design  France  IT  Italy  Marketing  Mediterranean  Milan  Paris  Rome  Spain  Stands  Strategy 

Glossary, news section: Bid  Brand awareness  Competitive edge  Corporate  Stand  Supplier  Target  Target audience  Tradeshow 

Number of views of this article: 5,002

全站搜索
Loading
新闻通讯
供应商
会员入口
用户名
密码
Palacio de Ferias y Congresos de Málaga. 贸易博览会和会议中心   马拉加    会展中心  西班牙
Uila Motor y Aventura. 西班牙范围内组织4x4、机动车、四驱赛车赛事。
CREA Group - Event Management Barcelona. 西班牙巴塞罗那、马德里、巴伦西亚、安达卢西亚的活动策划组织,提供各种激励活动、团体旅行服务。
Indigo Travel & Events. 摩洛哥与西班牙的目的地管理(DMC)管理专家公司,提供各类激励旅行计划、科技活动以及特殊活动项目。
Hotel Barceló Sancti Petri. 豪华会议酒店   西班牙  加迪斯

 
关于我们 | 广告 | 联系我们 | 法律声明 | 小辞典 | 网站导航
您在西班牙或摩洛哥策划任何活动,均可联系我们或查阅我们的供应商目录这里有600家高品质的供应商供您直接咨询及询价

我们每月有上百万的浏览量,接受上千条咨询,是西班牙访问量最大的专业活动组织与策划网
我们能为全世界160个国家的客户提供八种语言的服务. 如果您与我们有同样的目标客户群,请联系我们

西班牙活动承办与策划专业网
Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, 西班牙
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

GolfCanal. Spacious venue in Central Madrid for all types of outdoor events

最新活动供应商

GolfCanal. Spacious venue in Central Madrid for all ...
Hilton Buenavista with El Greco

最新折扣

Hilton Buenavista with El Greco ...
New XING EVENTS App with Upgraded Features

最近新闻

New XING EVENTS App with Upgraded Features ...
Palacio de Congresos y Exposiciones – FIBES. 会议及商展中心  塞维利亚   西班牙

活动供应商随机推荐

Palacio de Congresos y Exposiciones – FIBES. 会议及商展中心 塞维利亚 西班...
In Some Places Business Is a Pleasure

随机折扣

In Some Places Business Is a Pleasure ...
In Some Places Business Is a Pleasure

随机新闻

In Some Places Business Is a Pleasure ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter