During the current edition of FITUR, the Jerez-based expereince marketing firm Grupo D'arte Eventos has implemented an action plan aimed at promoting the products and services it offers in the province of Cadiz.
Creativity, quality and innovation are the basic pillars of the new tendencies in the tourism industry, in which experience marketing products that transmit emotions and sensations influence the differentiation of a destination, contributing to its uniqueness and generating new business models for a demand that is increasingly more specialized and exacting.
The presentation of the wine tourism product "Tai Chi among Vineyards" before an audience of managers and market analysts of Spanish tourist boards, the Cadiz Tourist Board, tour operators and event planners, in addition to meetings with the Andalusian Tourism Board and cruiseline representatives, are juest some of the many marketing actions carried out by the Jerez-based company during the show.
Famenco experiences at wineries, cooking workshops with Jerez wines, Rocio-type pilgrimages through vineyards, and natural park and coastal itineraries are just some of the new products presented by Grupo D'arte Eventos at FITUR.
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