Event Planner Spain 西班牙 & 摩洛哥 丰富的资源 精彩的创意 专业的会议与活动承办策划服务咨询
Internet leaders: March 3.425.442 page views
Newsletter (15,000+ subscribers) Event Planner Spain mobile version RSS Event Planner Spain
 搜索住宿及活动场地 搜索活动承办机构 搜索活动供应商    我们的业务
Event Planner Spain
所有分类
Cortijo la Fe. Charming hotel with Arab bathes and wedding, celebration and event facilities in Montefrio, Granada, Spain
IMEX 2014

Frankfurt, 20-22 May 2014: the worldwide exhibition for incentive travel, meetings and events
Register now for IMEX 2014
Frankfurt 20-22 May

The Meetings Show

Register now for The Meetings Show<br/> <b>Olympia, London 8-10 July 2014</b>
Register now
Olympia, London 8-10 July

精彩报道集锦
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor The Top 10 Questions Hoteliers Should Be Asking ...
Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You! Geofencing, Proximity Sensing and iBeacons: Coming to an ...
Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money Business Funding Checklist: 9 Brutal Facts You Shouldn’t ...

Iceland receives ICCA Best Marketing Award

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Date of publication: 22/11/2010 – Convention & Incentive Bureau de Islandia (ICIB)

See more International Congress and Convention Association (ICCA) news
Iceland receives ICCA Best Marketing AwardThe Inspired by Iceland campaign and the Iceland Convention & Incentive Bureau (ICIB) were presented with the ICCA Best Marketing Award in Hyderabad, India on 27 October 2010.

The aftermath of the volcanic eruption in Eyjafjallajökull glacier and the ash clouds that followed are well known in the meeting industry. But with a wave of cancellations across all sectors and what looked to be a catastrophic summer for tourism in Iceland, the real threat that emerged became the potential long-term consequences for the country's tourism industry as a whole.

During the recent ICCA conference in Hyderabad, these challenges and the action taken by the Icelandic government, the city of Reykjavík and about 80 tourism-related companies where outlined, which resulted in the incredibly successful "Inspired by Iceland" marketing campaign, including, for instance, Iceland Hour where 1/3 of the Iceland's population participated in telling people that there has never been a better time to visit.

Martin Sirk, CEO of ICCA, commented on his organisation's award: "This year's BMA competition was as tough as we've ever seen, and once more we've got a very worthy winner! The ICCA Best Marketing Award doesn't exist simply to reward excellent work: it's there to recognise the most unique and brilliant marketing concepts that our industry can create. Turning a disaster like the volcanic eruption into such a positive result, harnessing the power of a whole nation in a way we've never seen before, is a fantastic and inspiring marketing story."

The reward is first and foremost an acknowledgement of the work achieved after the eruption started. It will help those involved in the country's meeting industry to showcase one of the key strengths that characterises Iceland as a destination—that as an industry we are quick to adapt and respond to different challenges.

Katrín Júlíusdóttir, Minister of Industry in Iceland, commented: "To see so many people back our campaign has been incredible. We've been able to tell the world that Iceland is a country that can inspire anyone who comes here. Receiving the ICCA award for the campaign is therefore a great honour and reward for everyone who has been a part of it."
Comment on this news item
Name     Email

See more International Congress and Convention Association (ICCA) news

Tags, event suppliers: Marketing 

Tags, news section: 2010  Bureau  Campaign  CEO  Competition  Iceland  India  IT  Marketing  Meeting  Summer  Tourism 

Glossary, news section: CEO  Conference  Convention  ICCA  Incentive 

Number of views of this article: 2,188

新闻通讯
供应商
关键词
新闻搜
关键词
全站搜索
Loading
会员入口
用户名
密码
Andalusí Club. 专业会议组织者  安达卢西亚,活动管理  安达卢西亚  西班牙
3n1. 目的地管理公司,活动策划,奖励旅游组织 西班牙 巴伦西亚
Hacienda Zorita. 西班牙萨拉曼卡酒庄、乡村度假及Spa胜地。
Gallery Hotel . 宴会和会议大酒店  巴塞罗那  西班牙
Boutique-Hotel Varadero. Boutique hotel in Zahara de los Atunes, Cadiz, Spain, with a restaurant and facilities for wedding receptions, parties, meetings and incentives

 
关于我们 | 广告 | 联系我们 | 法律声明 | 小辞典 | 网站导航
您在西班牙或摩洛哥策划任何活动,均可联系我们或查阅我们的供应商目录这里有650家高品质的供应商供您直接咨询及询价

我们每月有上百万的浏览量,接受上千条咨询,是西班牙访问量最大的专业活动组织与策划网
我们能为全世界160个国家的客户提供八种语言的服务. 如果您与我们有同样的目标客户群,请联系我们

西班牙活动承办与策划专业网
Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, 西班牙
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

360Experience. Bespoke corporate and VIP ticketing and hospitality services for sports events and concerts all over the world

最新活动供应商

360Experience. Bespoke corporate and VIP ticketing and hospitality ...
Accommodation and Horse Riding at the Varadero Boutique Hotel

最新折扣

Accommodation and Horse Riding at the Varadero Boutique ...
Indigo Travel & Events Takes CSR Programme to Jordan

最近新闻

Indigo Travel & Events Takes CSR Programme to ...
Undercover Events. 巴利阿里群岛,马略卡岛,为各类活动提供伸缩帐篷租赁与出租服务

活动供应商随机推荐

Undercover Events. 巴利阿里群岛,马略卡岛,为...
Special 2014 Meeting Package at the AR Diamante Beach

随机折扣

Special 2014 Meeting Package at the AR Diamante ...
Special 2014 Meeting Package at the AR Diamante Beach

随机新闻

Special 2014 Meeting Package at the AR Diamante ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2014 – Frankfurt 20-22 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter