Event Planner Spain 西班牙 & 摩洛哥 丰富的资源 精彩的创意 专业的会议与活动承办策划服务咨询
Last month: 1,300,000 page views
联系我们 - 建议与推荐服务 | 广告 成为会员
 搜索住宿及活动场地 搜索活动承办机构 搜索活动供应商    我们的业务
Event Planner Spain
所有分类
Stereo Rent. 西班牙巴塞罗那、马德里、蓬特维德拉、萨拉格萨、巴伦西亚,专业提供全方位视听系统、视听解决方案
ibtm 2016, Barcelona

 Exhibiting at ibtm world, global event for meetings and events, Barcelona 29th November - 1st December 2016

精彩报道集锦
Seven Meetings Technology Trends to Watch for 2017 Seven Meetings Technology Trends to Watch for ...

Free quotes for your event in Spain or Morocco


Contact us: +34 952 298 643 - [email protected]
pinkCornerR pinkCornerI

You Can Go Your Own Way

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
You Can Go Your Own Way I just finished my latest book, a list of 10 simple rules for contending with digital technology. While it may be my most mainstream and accessible title yet, I decided to go with an indie publisher. And as I review that decision, I realize the pull toward going independent isn't just a publishing trend, but one that affects everyone in media, entertainment and, yes, events.

For me, going with an independent publisher right now was a no-brainer: I'm writing about the Net, which is almost impossible to predict. With a traditional publisher, I wait at least a year from the moment I finish my manuscript to the moment the book hits the shelves. An independent publisher, on the other hand, gets a book, improves it as much as possible and releases it immediately. No committees watering down my message, and no mainstream branding to worry about. Just the ideas, please. Thanks to Internet distribution, and the ability to reach my core audience directly, I have the same chance of success—maybe more—plus everyone gets to keep the profits instead of paying for offices, bloated staffs and shareholders' dividends.

I suppose I expected myself to go down this route as an author sooner or later. The writing has been on the wall, or the computer monitor, for a while. But I didn't see the events business following the same path, and certainly not for the same reasons.

Events have always been centralized affairs involving airplanes, hotels, nametags and distant, appealing locales. We gather to see a dozen or more big names do their things on stage, with a few dozen of our colleagues on panels in between them. Then maybe some golf, a sightseeing trip or a former Top 40 act pushing for a revival.

We all knew that the interactive communications revolution would change this, but not many of us understood quite how. It seemed as if decentralizing technologies would simply allow people to meet online instead of off, but it has tended to work in reverse: Now that we have so many colleagues and clients with whom we interact solely over e-mail, we value conferences even more. These are our main opportunities to meet real people.

And so conference fever trickles down from the world of industry conventions through the realm of single-subject conferences and down to the land of real people. After all, real people are just as disconnected from one another as the contacts in any industry. Just because you live in the same city with someone doesn't mean you interact with a peer through anything more tangible than text messages.

So that same urge to collaborate—stimulated but never quite satisfied by the Net—motivates a whole new range of conferences: indie events, announced on Facebook, held on a friendly campus or in a bar and entirely more exciting than most of what comes from the professional conference industry.

The TED conference's new local offshoots, the TEDx franchises, might be the best examples so far. Instead of saving, spending and flying to attend a giant conference for which all the content can be streamed online, people create their own conferences. They invite local experts and celebrities, choose more specific themes and then make all the video available to the rest of the world online. And TED is just the biggest name in the local conference business—a counter-example, really, in that it's an international brand hopping onto the localism trend.

Meetings are starting to feel more like MeetUps, those gatherings of pug-lovers or tea partiers organized through MeetUp.com. Most of us are having a hard enough time meeting people in our immediate communities, much less those from around the world. And as the economy continues to contract, taking a good portion of central banking and the larger corporate sphere along with it, local business contacts are beginning to matter more than ever. Like politics, economics is turning out to be local, too.

Meanwhile, as a speaker, if I've got an idea I really want to get out into the thought space, I've now got a choice of how and where I want to do it. I can wait for a big conference invitation from a sponsor willing to let me say the thing it is I want to say—and an audience open-minded enough to get it and then spread it. Or, I can bring it to the home crowd at a local conference, deliver the talk to a friendly audience ready to hear whatever I've got to say and then post it online for the world. This might work better for a speaker based in New York than one in North Dakota, but you'd be surprised how many former “second cities” are producing first-rate intellectual content at local events. This is happening because the speakers are coming for the love of it.

Why go to a big conference at all anymore? For most speakers, it's the same reason writers go to a big publisher: the money. Most local conferences, like most indie publishing houses, are run by friends on a shoestring budget. In the short run, anyway, they don't pay the rent. We also travel for our reputations and, hopefully, exposure. From the perspective of intellectual growth, it's about meeting people from a new industry—people who think in a different way than we've seen before and who force us to wrap our heads around new worlds and ideas. Finally, it's an opportunity to influence an industry directly by engaging face to face with some of its key players.

Attendees have reasons to go, too. It's the only way to get direct exposure to some of those nationally recognized authors and thinkers who are doing fewer such gigs every year. And for people in smaller industries, a highly centralized conference far away may be the only way to get enough people together who have a real stake and something significant to say.

But we shouldn't deny the power and quality available to us in our own backyards, particularly today when the Net takes care of so much of our non-local activity. These days, I'm watching more giant conventions online, and saving my powder—and my money—for the local stuff.

This indie world is, after all, where we all actually live. One+
Comment on this news item
Name     Email

Tags, event suppliers: Computer  Entertainment  Flying  Golf  Hotels  Media  Speakers  Video  Tags, news section: Audience  Budget  Business  Clients  Computer  Digital  Facebook  Golf  Interactive  Internet  IT  Media  Meeting  Quality  Technology 

Glossary, news section: Branding  Conference  Contract  Corporate  Digital technology  Entertainment  Online  Post  Space  Speaker  Sponsor  Stage  TED  Video 

Number of views of this article: 5,993

全站搜索
Loading
新闻通讯
供应商
会员入口
用户名
密码
Eventisimo. 西班牙、葡萄牙与意大利的目的地管理公司(DMC)
SmartWorks. 西班牙及摩洛哥,为各类活动设计、制作及搭建临时舞台。
Visionarea. 西班牙巴塞罗那、马贝拉与马德里,提供各类活动用视听设备
CREA Group - Event Management Barcelona. 西班牙巴塞罗那、马德里、巴伦西亚、安达卢西亚的活动策划组织,提供各种激励活动、团体旅行服务。
Gallery Hotel . 宴会和会议大酒店  巴塞罗那  西班牙

 
关于我们 | 广告 | 联系我们 | 法律声明 | 小辞典 | 网站导航
您在西班牙或摩洛哥策划任何活动,均可联系我们或查阅我们的供应商目录。这里有600家高品质的供应商供您直接咨询及询价。

我们每月有1,400,000的浏览量,接受1,000咨询,是西班牙访问量最大的专业活动组织与策划网。我们能为全世界160个国家的客户提供八种语言的服务。如有广告需要,请联系我们

西班牙活动承办与策划专业网
Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, 西班牙
© Copyright Event Planner Spain 2006-2016
Tel. +34 952 298 643

BCN Travel. 西班牙巴塞罗那,组织各类活动、商务旅行,目的地管理服务(DMC)

最新活动供应商

BCN Travel. 西班牙巴塞罗那,组织各类活...
Group package at the H10 estepona palace

最新折扣

Group package at the H10 estepona palace ...
Alhambra Hostesses promotes Top Shop at newly opened Nevada Shopping Centre

最近新闻

Alhambra Hostesses promotes Top Shop at newly ...
Puente Creativa. 西班牙马德里市中心的多功能活动场地,可举办各类会议、活动与产品发布会

活动供应商随机推荐

Puente Creativa. 西班牙马德里市中心的多功能...
New Year’s Eve 2016-2017 at the Palacio del Flamenco

随机折扣

New Year’s Eve 2016-2017 at the Palacio ...
Los e-retailers se enfrentan cada día, a un mercado más competitivo, con una tecnología en constante evolución y clientes cada vez más exigentes

随机新闻

Los e-retailers se enfrentan cada día, a ...

ICCA Iberian Chapter IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events Exhibiting at ibtm world, global event for meetings and events Málaga Convention Bureau Member