Event Planner Spain 西班牙 & 摩洛哥 丰富的资源 精彩的创意 专业的会议与活动承办策划服务咨询
Internet leaders: July 5,394,846 page views
Newsletter (15,000+ subscribers) Event Planner Spain mobile version RSS Event Planner Spain
 搜索住宿及活动场地 搜索活动承办机构 搜索活动供应商    我们的业务
Event Planner Spain
所有分类
Amograe Internacional. 提供摄影摄像、临时舞台、灯光、背景幕、屏幕、安装、技术人员、本地员工。
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

精彩报道集锦
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
Managing AV for Non-Techies Managing AV for Non-Techies ...
As Technology Changes Events, These Five Things Will Likely Stay the Same As Technology Changes Events, These Five Things Will ...
Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs Dynamic Rate Marketing – Hotelier’s Powerful New Weapon ...

Rise of the Amateur

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Rise of the AmateurOne of the greatest benefits (and threats) of the Net is the way it has opened opportunities for amateurs to work alongside (and sometimes replace) professionals. Popular teen bloggers earn front row seats at New York’s Fashion Week, displacing editors of formerly prestigious journals; camcorder-armed filmmakers compete with the major studios via YouTube; and professional intermediaries from real estate agents to stockbrokers have been replaced by Web sites that give people the ability to do things for themselves.

The people have crashed the gates of professionalism, penetrating the formerly sacrosanct boundaries protecting elites of all industries from challenges from below. Until the Internet, most professions were at liberty to create their own barriers to entry, based on education and experience or even adherence to a certain value system or code of conduct. Lawyers have the Bar, advertisers join the American Association of Advertising Agencies and journalists join the Press Club.

These associations—your associations, for the most part—were most likely created to maintain standards across your fields, promote networking and guarantee a certain level of expertise among your peers. Even those that were created for political reasons (such as the American Dental Association, which was formed to promote the use of silver amalgam as a filling material) eventually became dedicated to extending their members’ interests and expertise. Your associations make you better at what you do.

To the newly minted, Net-enabled amateurs, however, your associations, your professionalism and even your expertise are obsolete. They believe their newfound access to the tools and information that you use to do your job makes them as good at doing your job as you are. As one blogger asked me, “What makes you think a professional is any better at being a journalist than anyone with a blog?”

He has a point…to a point. The field of journalism, for example, has been greatly enhanced by a world in which there are mobile phones with cameras practically everywhere. When a story breaks on the streets of Myanmar, there’s inevitably someone there to capture it. Likewise, if the conventional financial press is incapable of challenging conventional financial wisdom, a blogger can often be the first to expose scandalously poor stewardship of the markets.

Larger groups working together online can develop a browser (Firefox) that challenges the best of Silicon Valley, an operating system that challenges Windows (Linux) and the world’s most used encyclopedia (Wikipedia). Many of the people working on these projects are themselves experts—top programmers, researchers and scientists—who are doing these projects in their spare time. And we’re all better for their achievements.

At the same time, however, the rise of amateur activity online has given many people an exaggerated sense of their own competencies—and a diminished sense of yours. If regular folk can write an encyclopedia, they figure, what’s stopping them from doing anything? As is often the case with new technology, people have mistaken their access to your tools for the competency to use them.

In such an environment, your associations appear to be elitist, purely symbolic and utterly artificial. They are just means of maintaining your undeserved monopoly over your industries. As much as amateurs may want to be noticed and included in the ranks of professionals, they would probably be almost as gratified to see your associations collapse under their own weight. If you can’t join ‘em, beat ‘em.

And the issues facing your organizations are just a reflection of what your members have been contending with for almost a decade now. Their expertise is hardly valued anymore, if it is even recognized. With few exceptions (airplane pilots, brain surgeons), our vocations are turning into hobbies. Sadly, people don’t get paid for hobbies.

The answer, of course, is not to discourage amateurism, but to welcome it. Only by welcoming the amateurs, and educating them, do we stand a chance of showing them how much better we are at doing whatever it is we do. By welcoming them, we show them that they are a part of our culture—and in doing so, affirm our own positions at the center of activity. Political conventions, in danger of becoming self-congratulatory snooze fests, reinstated their own relevancy by inviting bloggers into the pressroom. Comic book publishers know that almost every reader thinks he is capable of writing or drawing just as well as the professionals. That’s why comic conventions dedicate significant resources to workshops and portfolio reviews for anyone who shows up.

The Net may have given people the false impression that they are competent at everything, but you are the only ones who can correct that impression. Your events are now more important than ever, because they offer you two real strategies for promoting your professionalism.

The first is to make them as transparent as possible, revealing the depth of thought and competency actually required to participate. Let would-be homeowners see the kinds of calculations legitimate real estate agents make about property values and tax consequences. Let bloggers see what it really means to verify a source, or deconstruct some talking points.

The second is to embrace a culture of expertise. Make your members better at what they do, help them dedicate to learning throughout their careers, bring them the latest techniques and breakthroughs so they don’t have to learn about them from a client, an amateur competitor or a Google search.

After all, if your organization is no better at serving your constituency than the Internet, your constituents may just decide to serve themselves. One+

DOUGLAS RUSHKOFF is the author, most recently, of Life Inc: How the world became a corporation and how to take it back. He teaches media studies at The New School in New York. Contact him at [email protected].
Comment on this news item
Name     Email

See more Meeting Professionals International (MPI) news
See more MICE industry good practices news

Tags, event suppliers: Advertising  Agencies  Associations  Education  Media  Press  Shows 

Tags, news section: Advertising  Agencies  Association  Brain  Browser  Code  Course  Culture  Education  Environment  Google  Intermediaries  Internet  IT  Media  Organization  Press  Technology  Web  Wikipedia 

Glossary, news section: Blogger  Networking  Online  Show  Stand 

Number of views of this article: 9,101

全站搜索
Loading
新闻通讯
供应商
会员入口
用户名
密码
Palacio de Ferias y Congresos de Málaga. 贸易博览会和会议中心   马拉加    会展中心  西班牙
Uila Motor y Aventura. 西班牙范围内组织4x4、机动车、四驱赛车赛事。
CREA Group - Event Management Barcelona. 西班牙巴塞罗那、马德里、巴伦西亚、安达卢西亚的活动策划组织,提供各种激励活动、团体旅行服务。
Indigo Travel & Events. 摩洛哥与西班牙的目的地管理(DMC)管理专家公司,提供各类激励旅行计划、科技活动以及特殊活动项目。
Hotel Barceló Sancti Petri. 豪华会议酒店   西班牙  加迪斯

 
关于我们 | 广告 | 联系我们 | 法律声明 | 小辞典 | 网站导航
您在西班牙或摩洛哥策划任何活动,均可联系我们或查阅我们的供应商目录这里有600家高品质的供应商供您直接咨询及询价

我们每月有上百万的浏览量,接受上千条咨询,是西班牙访问量最大的专业活动组织与策划网
我们能为全世界160个国家的客户提供八种语言的服务. 如果您与我们有同样的目标客户群,请联系我们

西班牙活动承办与策划专业网
Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, 西班牙
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

Simplycakes. 格拉纳达、马拉加、哈恩、阿尔梅里亚,为婚礼与各类活动提供订制蛋糕。

最新活动供应商

Simplycakes. 格拉纳达、马拉加、哈恩、阿...
Wedding Promotion at the Hilton Buenavista Toledo

最新折扣

Wedding Promotion at the Hilton Buenavista Toledo ...
The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

最近新闻

The Shift in Desktop to Mobile and Tablet ...
Kasbah Riad Dar Chamaa. 摩洛哥瓦尔扎扎特迷人酒店,可举办各类激励活动、庆典以及会议。

活动供应商随机推荐

Kasbah Riad Dar Chamaa. 摩洛哥瓦尔扎扎特迷人酒店,...
Meeting Packages at the Valentín Sancti Petri

随机折扣

Meeting Packages at the Valentín Sancti Petri ...
FYCMA’s 2013 Event Agenda Features 13 Tradeshows

随机新闻

FYCMA’s 2013 Event Agenda Features 13 Tradeshows ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter