Four thousand five hundred regularly occurring meetings within the International Congress and Convention Association's extensive database of international association events have now been enhanced through access to supplementary the Union of International Associations' data. This is the first time these two long-established organizations have collaborated in this way.
ICCA members use this database for their research, marketing and sales activities to identify prospective association clients and to bid for important international congresses, and the new data provides valuable background information that will enable more relevant and targeted proposals to be created.
ICCA CEO Martin Sirk explained why this deal is so significant: "Whilst ICCA is the acknowledged global leader in meetings-related association data, UIA collects a vast amount of non-meetings-related background data on these organisations - this collaboration enables ICCA members to obtain a much more complete picture of each of these potential clients for zero additional cost. And since international association meetings are the most recession-proof segment of our industry this increased competitiveness is welcome news in today’s troubled economic climate."
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