Date of Celebration: 22/10/2009. The group of travel agencies specializing in congress tourism will be holding its annual convention in Chiclana and Jerez.
The group of travel agencies Travel Advisors Guild (TAG) will be holding its annual convention "Encuentro entre Amigos" in Chiclana (Hotel Meliá Sancti Petri), from 21-22 October. The convention will be attended by representative of the travel agencies forming the group, as well as a large number of service providers (airlines, hotels, tour operators, and car rental companies).
On the morning of 22 October, Travel Advisors will present its projects, highlighting its interest in Cadiz as a congress destination for the events its members organize, at the Clock Museum of Jerez. Likewise, the Cadiz Provincial Tourist Board and representatives of the Cadiz Convention Bureau will also analyze the province’s potential as a meetings and event destination.
On Wednesday afternoon, there will be two conferences. On the one hand, Paul de Villiers, managing director of Amadeus Spain, will give a keynote talk on “Trends and challenges of tourism distribution”. This will be followed by the keynote address given by Alfonso Castellano, managing director of MindProjetc, on “Strategies and alternatives for travel agencies: the price of a client”.
Travel Advisors wants to address this matter during its convention owing to recent changes in the marketplace and the impact that these have had above all on travel agencies and on the tourism industry in general.
At a time when different forums are questioning the role of travel agencies, and direct online sales are reportedly on the increase, Travel Advisors has considered this as the right moment to underline the essential role of travel agencies in the value chain of tourism products; a role that nevertheless depends on consolidating their capacity as consultants and advisors to clients (both corporate and private), while offering them the value added of their service and experience.
Travel agencies offer this service both to clients and to suppliers, who, as is logical, should pay them for their time: the clients for their service and advice; and the suppliers for their inestimable role as intermediaries and distributors.