Event Marketing Meets Social Media

Events, conferences, and trade shows are an established means to help employees learn from area experts, build personal networks; meet with customers, suppliers, and distributors; generate new business; and see new products. But with the current economic climate, escalating travel costs, and reduced headcount, businesses are cutting back on conference attendance. Event marketers are having a tough time maintaining attendance levels and augmenting revenues. One way they can overcome these challenges is by adding social media to their marketing mix.

Read more

Number of views of this article: 2292
(counting since 2010)